book'n'bloom / product deck september 2014

Facebook empowered management tool for SMBs

booknbloom.com - @booknbloom - #booknbloom 9/19/2014

“ But how can SMBs leverage the potential of Facebook - despite their limited resources – in order to grow? ”

booknbloom.com - @booknbloom - #booknbloom

In the last 10 years there has been an incredible change in how consumers behave resulting in Facebook becoming a powerful marketing and customer engagement tool.

Therefore, it became a necessity for businesses to go social in order to address this challenge.

9/19/2014

@Booknbloom facebook.com/Booknbloom

SMBs’ adaptation to the Social era

Fully integrated into Facebook

Complete management solution

Client engagement

Increase of business reach

Small business management tools



Anywhere, anytime

Flexibility, initiative

Favorite platform

Client

Business

Online Booking 24/7

Save time

Schedule fills up when shop closed

Offer value-added service



Clients book by using only their Facebook account

Better overview

Effective organization

Easy scheduling

Online Agenda & real-time dashboard



Business operates fully within Facebook

Easy management of clients’ data

All-in-one

Facebook friends as clients

Well-designed CRM system



Business owner manages his client data

Automated & flexible loyalty system

Discount coupons based on visits

No need to spend time & effort

Increase of customer loyalty

Motivation for clients



Clients can easily book through mobile

Facebook promo-power

Invitation of Facebook friends

Post to wall - Facebook story

Word of Mouth

Timeline of clients’ friends



No need of a website

Total business management within Facebook

Thanks to Book’n’Bloom the Facebook business page becomes a promotional & operational tool

Another aspect of Facebook business page



Easier, more prosperous use of ads

1. Creation of ad 2. Purchase of offer 3. Appointment booking 4. Redeem of offer 5. Spread the word (WoM)

Fully functional, end-to-end in Facebook

Implementation of Advertising



Action button leads again to Facebook

Scheduled for the next 6 months

Payment feature – closing the loop



Creation of offer

FB ads

Client booking

Client payment

In the next months we will launch a 3rd

plan (BLOOM+) which will include

online payments.

This will be implemented either by a

Facebook developed payment system

(awaited) or via partners (Braintree,

PayPal, Stripe)

Business page

Business Model

SEED plan 9€ / month

BLOOM plan 29€ / month

BLOOM+ including online payments

30 Days

FREE trial

NO credit card



Application sold as SaaS on a monthly subscription fee

New language in <30 days!

Marketing & Sales

City-by-City expansion strategy

(Playbook)

Channel partners

Digital Marketing



Bottom-up: City Managers & Sales representatives doing direct sales for early traction Top-down: Country & City Manager working with Channel Partners and Affiliates (i.e. Revlon in Spain, L'Oréal in Greece)

Team

Greece

Developers

Customer Support

Product Management

Country Manager

Marketeer

Spain

Country Manager

Marketeer

Colombia

Country Manager

(TBA)

Marketeer (TBA)

13 dedicated team members

Over 3 years of working together

Covering all technological and

business knowledge areas

Experience background:

- Winner of RoboCup championship (twice)

- Serial entrepreneur for over 20 years



Milestones

Raised $1 million from Private Equity investor

>300 sign ups | 13 countries

Active in Greece | Spain | Colombia

Roll-out in Latin America Q4/2014 - Q1/2015

Roll-out in US Q2/2015

10 new capital cities in 2015




@Booknbloom

facebook.com/Booknbloom

Claus Rosenberg Gotthard Co-founder & CEO

www.booknbloom.com

@clausrosenberg

[email protected]

book'n'bloom / product deck september 2014

Business

booknbloom facebook

facebook friendspost

potential of facebook

facebook account

facebook promopowerinvitation

business modelseed plan

monthbloom plan

plan bloom