Download - BioBlitz
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Max Boon
Spirit Public Relations
Selling Your Story
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Bristol Festival of Nature
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How to devise a PR strategy
How to generate effective coverage
How to write a press release
How to approach press
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Objectives
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Audience
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Identify Target Media
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Identify Opportunities
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“We want to chronicle the biological record of the region through a participatory BioBlitz event”
THE GRANNY TEST
“We are calling on nature detectives to get their hands dirty and take part in a BioBlitz event to find nature in your neighbourhood”
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Consumer Mags – 4 months
Regional Lifestyle Mags – 2-3 months
Newspaper features – 1 month
News stories – 1-5 days
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News
Features
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Who?
What?
When?
Where?
Why?
How?
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Use a strong headline
Tell the story in the first sentence
Prioritise messages
Find an angle
Make copy objective, quotations can be used for subjective views
Include a call to action
Don’t make mistakes
Include contact info
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‘Top five hidden sites for nature in your city’
BioBlitz organiser says: ‘We must get children to experience nature’
Invite a journalist to take part in a BioBlitz
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Opening line is essential
Do your homework
Pick when to pitch
Work with the media
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Preparation is key
Never have more than 3 messages
Bring the story to life
Know your audience
Body language is essential
Speak in whole sentences
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Pictures say a thousand words
Advertising can help
Use social media
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@SpiritPRTeam
T: 0117 944 1415
W: www.spiritpublicrelations.co.uk
http://www.slideshare.net/LucyDoyle/BioBlitz