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Max Boon Spirit Public Relations Selling Your Story

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Page 1: BioBlitz

Max Boon

Spirit Public Relations

Selling Your Story

Page 2: BioBlitz

Bristol Festival of Nature

Page 3: BioBlitz

How to devise a PR strategy

How to generate effective coverage

How to write a press release

How to approach press

Page 4: BioBlitz

Objectives

Page 5: BioBlitz

Audience

Page 6: BioBlitz

Identify Target Media

Page 7: BioBlitz

Identify Opportunities

Page 8: BioBlitz

“We want to chronicle the biological record of the region through a participatory BioBlitz event”

THE GRANNY TEST

“We are calling on nature detectives to get their hands dirty and take part in a BioBlitz event to find nature in your neighbourhood”

Page 9: BioBlitz

Consumer Mags – 4 months

Regional Lifestyle Mags – 2-3 months

Newspaper features – 1 month

News stories – 1-5 days

Page 10: BioBlitz
Page 11: BioBlitz

News

Features

Page 12: BioBlitz

Who?

What?

When?

Where?

Why?

How?

Page 13: BioBlitz

Use a strong headline

Tell the story in the first sentence

Prioritise messages

Find an angle

Make copy objective, quotations can be used for subjective views

Include a call to action

Don’t make mistakes

Include contact info

Page 14: BioBlitz

‘Top five hidden sites for nature in your city’

BioBlitz organiser says: ‘We must get children to experience nature’

Invite a journalist to take part in a BioBlitz

Page 15: BioBlitz

Opening line is essential

Do your homework

Pick when to pitch

Work with the media

Page 16: BioBlitz

Preparation is key

Never have more than 3 messages

Bring the story to life

Know your audience

Body language is essential

Speak in whole sentences

Page 17: BioBlitz

Pictures say a thousand words

Advertising can help

Use social media

Page 18: BioBlitz

@SpiritPRTeam

E: [email protected]

T: 0117 944 1415

W: www.spiritpublicrelations.co.uk

http://www.slideshare.net/LucyDoyle/BioBlitz