bioblitz
TRANSCRIPT
Max Boon
Spirit Public Relations
Selling Your Story
Bristol Festival of Nature
How to devise a PR strategy
How to generate effective coverage
How to write a press release
How to approach press
Objectives
Audience
Identify Target Media
Identify Opportunities
“We want to chronicle the biological record of the region through a participatory BioBlitz event”
THE GRANNY TEST
“We are calling on nature detectives to get their hands dirty and take part in a BioBlitz event to find nature in your neighbourhood”
Consumer Mags – 4 months
Regional Lifestyle Mags – 2-3 months
Newspaper features – 1 month
News stories – 1-5 days
News
Features
Who?
What?
When?
Where?
Why?
How?
Use a strong headline
Tell the story in the first sentence
Prioritise messages
Find an angle
Make copy objective, quotations can be used for subjective views
Include a call to action
Don’t make mistakes
Include contact info
‘Top five hidden sites for nature in your city’
BioBlitz organiser says: ‘We must get children to experience nature’
Invite a journalist to take part in a BioBlitz
Opening line is essential
Do your homework
Pick when to pitch
Work with the media
Preparation is key
Never have more than 3 messages
Bring the story to life
Know your audience
Body language is essential
Speak in whole sentences
Pictures say a thousand words
Advertising can help
Use social media
@SpiritPRTeam
T: 0117 944 1415
W: www.spiritpublicrelations.co.uk
http://www.slideshare.net/LucyDoyle/BioBlitz