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Big data in healthcare
Presented By:Dr. Yogita Patil
MBA- HHM 1st yearSymbiosis Institute Of Health Sciences
Pune
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Why are you sending these coupons to my teen
age daughter ?
Are you encouraging her to get pregnant?
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Hello Target?I owe you an apology.
Few days later …
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How did Target find out a teenage girl was pregnant before her father did?
The Answer :
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What is Data ?
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Datasets which are
too large,
grow too rapidly or
are too varied.
What is “Big Data”?
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Characteristics of Big Data : Volume
By 2015, average hospital will generate 2/3 petabyte (665 terabytes) of patient data per year.
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Characteristics of Big Data : Varity
Growing Data sources. E.g. Patient data
• Prescriptions• Reports• Appointments• Medical History
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Characteristics of Big Data : Velocity
One Minute On Internet
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Big Data In Healthcare Real Time Health Monitoring
• Gathering and analyzing large streams of “real-time data” from multiple devices, sensors, etc.
• E.g. home health sensor in bed indicates that patient has not gotten out of bed for x number of hours.
Nike Fuel :• Tracks daily activities. • Tracks each step taken and calories burnt.
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• Analysis of patterns and trends in health issues across geography.• Tracking of the spread of disease based on streaming data
Big Data In Healthcare Epidemiology
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Big Data In Healthcare Epidemiology
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Big Data In Healthcare What's in it for us?
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• Target stores purchase history of every customer.
• Based on this huge history (“big data”) it knows top 25 products bought by pregnant women.
• It looks for those items in every purchase and predicts “pregnancy score”.
• It can even predict the due date !!!
How did Target find out about the pregnancy?
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http://www.forbes.com/sites/netapp/2013/04/17/healthcare-big-data/
http://www.slideshare.net/perficientinc/using-big-data-for-improved-healthcare-operations-and-analytics
http://wordlesstech.com/2013/07/31/what-happens-in-one-minute-on-the-internet/
http://b-i.forbesimg.com/netapp/files/2013/04/NetApp_Healthcare_rev7EE.jpg
http://www.nike.com/cdp/fuelband/us/en_us/
http
://wot.motortrend.com/fords-new-driver-stress-estimator-system-screens-calls-based-on-traffic-224317.html/ford-biometric-seat-research/#axzz2eVnxepo4
http://www.google.org/flutrends/
http
://www.hitconsultant.net/wp-content/uploads/2012/12/Understanding-How-Big-Data-Flows-in-Healthcare-Infographic.jpg
http
://www.mckinsey.com/insights/business_technology/big_data_the_next_frontier_for_innovation
References
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Thank You !