Big data in healthcare

Presented By:Dr. Yogita Patil

MBA- HHM 1st yearSymbiosis Institute Of Health Sciences

Pune

Why are you sending these coupons to my teen

age daughter ?

Are you encouraging her to get pregnant?

Hello Target?I owe you an apology.

Few days later …

How did Target find out a teenage girl was pregnant before her father did?

The Answer :

What is Data ?

Datasets which are

too large,

grow too rapidly or

are too varied.

What is “Big Data”?

Characteristics of Big Data : Volume

By 2015, average hospital will generate 2/3 petabyte (665 terabytes) of patient data per year.

Characteristics of Big Data : Varity

Growing Data sources. E.g. Patient data

• Prescriptions• Reports• Appointments• Medical History

Characteristics of Big Data : Velocity

One Minute On Internet

Big Data In Healthcare Real Time Health Monitoring

• Gathering and analyzing large streams of “real-time data” from multiple devices, sensors, etc.

• E.g. home health sensor in bed indicates that patient has not gotten out of bed for x number of hours.

Nike Fuel :• Tracks daily activities. • Tracks each step taken and calories burnt.

• Analysis of patterns and trends in health issues across geography.• Tracking of the spread of disease based on streaming data

Big Data In Healthcare Epidemiology

Big Data In Healthcare Epidemiology

Big Data In Healthcare What's in it for us?

• Target stores purchase history of every customer.

• Based on this huge history (“big data”) it knows top 25 products bought by pregnant women.

• It looks for those items in every purchase and predicts “pregnancy score”.

• It can even predict the due date !!!

How did Target find out about the pregnancy?

http://www.forbes.com/sites/netapp/2013/04/17/healthcare-big-data/ 

http://www.slideshare.net/perficientinc/using-big-data-for-improved-healthcare-operations-and-analytics

  http://wordlesstech.com/2013/07/31/what-happens-in-one-minute-on-the-internet/

  http://b-i.forbesimg.com/netapp/files/2013/04/NetApp_Healthcare_rev7EE.jpg

  http://www.nike.com/cdp/fuelband/us/en_us/

  http

://wot.motortrend.com/fords-new-driver-stress-estimator-system-screens-calls-based-on-traffic-224317.html/ford-biometric-seat-research/#axzz2eVnxepo4

  http://www.google.org/flutrends/

  http

://www.hitconsultant.net/wp-content/uploads/2012/12/Understanding-How-Big-Data-Flows-in-Healthcare-Infographic.jpg

  http

://www.mckinsey.com/insights/business_technology/big_data_the_next_frontier_for_innovation

References

Thank You !