Actian and Yellowfin present
Big Data Analytic Stories with Hadoop
About Actian and Yellowfin
Why Actian and Yellowfin
The Digital Floodgates have opened...and willnever be turned off
Big Data equals Big Opportunity
Companies using Data StrategicallyOutperform
Journey to Best in Class Analytics
Turning Data into Transformational Value
Customer Use Case: Telecom Example
Business Requirements
IT Challenges
Demo: From Data to Dashboard
Call Detail Record Summary
Routing Performance by Area Code
Routing Vendor Performance
Routing Vendor Alerts
Results: Business Improvements
20,000updates made to routing tables during first week of collecting data
Results: More Capacity
CPUUtilizationHalved
Results: Customer Satisfaction
FASTERConnected Calls
Results: Save Money
DeeperAnalysisvisibility at the
and Area CodeExchange level
Results: Actionable Insights
FASTERAlert Vendors in Real-Timeas issues happen
Results: Scalable and Future Proof
8.9 Billionrows of data collectedduring first 6 months
Customer Churn
Traditional Churn Analytics
How do we improve Churn Identification?
Add more sources of relevant data
and more sources of relevant data
and even more sources of relevant data!
Drag and Drop ETL and Analytics
WHERE customers are likely to churn
WHEN customers are likely to churn
WHY customers churn? Usage
WHY Customers Churn? Device
WHY Customers Churn? Dropped Calls
Results: More Accurate Predictions
70%Churn Identification(up from 5%)
Results: Better Segmentation
Segment of 1Individual Analysis, Not Samples
Results: Better Inbound Experience
WHERE,WHEN &WHYNot just demographics
Results: More Effective Outbound Campaigns
TargetedMarketingCampaigns
Results: Better Customer Service
CustomerDelight
Results: Future Applications?
Cross-SaleMobiles, Broadband, TV Packages, Movies
Your Big Data Journey
Summary: Making Big Data Fast and Easy
