big data analytic with hadoop: customer stories

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Actian and Yellowfin present Big Data Analytic Stories with Hadoop

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Post on 25-May-2015

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Why watch? Looking to analyze your growing data assets to unlock real business benefits today? But, are you sick of all the Big Data hype and whoopla? Watch this on-demand Webinar from Actian and Yellowfin – Big Data Analytics with Hadoop – to discover how we’re making Big Data Analytics fast and easy: Learn how a telecommunications provider has already transformed its business using Big Data Analytics with Hadoop. Hold on as we go from data in Hadoop to predictive analytics in just 40-minutes. Learn how to combine Hadoop with the most advanced Big Data technologies, and world’s easiest BI solution, to quickly generate real business value from Big Data Analytics. What will you learn? Discover how Actian’s market-leading Big Data Analytics technologies, combined with Yellowfin’s consumer-oriented platform for reporting and analytics, makes generating value from Big Data Analytics faster and easier than you thought possible. Join us as we demonstrate how to: • Connect to, prepare and optimize Big Data in Hadoop for reporting and analytics. • Perform predictive analytics on streaming Big Data: Learn how to empower all your analytics stakeholders to move from historical reports to predictive analytics and gain a sustainable competitive advantage. • Communicate insights attained from Big Data: Optimize the value of your Big Data insights by learning how to effectively communicate analytical information to defined user groups and types. This Webinar is ideal if… • You want to act on more data and data types in shorter timeframes • You want to understand the steps involved in achieving Big Data success – both front and back end • You want to see how market leaders are leveraging Big Data to become data-driven organizations today Looking to analyze and exploit Big Data assets stored in Hadoop? Then this Webinar is a must.

TRANSCRIPT

Page 1: Big Data Analytic with Hadoop: Customer Stories

Actian and Yellowfin present

Big Data Analytic Stories with Hadoop

Page 2: Big Data Analytic with Hadoop: Customer Stories

About Actian and Yellowfin

Page 3: Big Data Analytic with Hadoop: Customer Stories

Why Actian and Yellowfin

Page 4: Big Data Analytic with Hadoop: Customer Stories

The Digital Floodgates have opened...and willnever be turned off

Page 5: Big Data Analytic with Hadoop: Customer Stories

Big Data equals Big Opportunity

Page 6: Big Data Analytic with Hadoop: Customer Stories

Companies using Data StrategicallyOutperform

Page 7: Big Data Analytic with Hadoop: Customer Stories

Journey to Best in Class Analytics

Page 8: Big Data Analytic with Hadoop: Customer Stories

Turning Data into Transformational Value

Page 9: Big Data Analytic with Hadoop: Customer Stories

Customer Use Case: Telecom Example

Page 10: Big Data Analytic with Hadoop: Customer Stories

Business Requirements

Page 11: Big Data Analytic with Hadoop: Customer Stories

IT Challenges

Page 12: Big Data Analytic with Hadoop: Customer Stories

Demo: From Data to Dashboard

Page 13: Big Data Analytic with Hadoop: Customer Stories

Call Detail Record Summary

Page 14: Big Data Analytic with Hadoop: Customer Stories

Routing Performance by Area Code

Page 15: Big Data Analytic with Hadoop: Customer Stories

Routing Vendor Performance

Page 16: Big Data Analytic with Hadoop: Customer Stories

Routing Vendor Alerts

Page 17: Big Data Analytic with Hadoop: Customer Stories

Results: Business Improvements

20,000updates made to routing tables during first week of collecting data

Page 18: Big Data Analytic with Hadoop: Customer Stories

Results: More Capacity

CPUUtilizationHalved

Page 19: Big Data Analytic with Hadoop: Customer Stories

Results: Customer Satisfaction

FASTERConnected Calls

Page 20: Big Data Analytic with Hadoop: Customer Stories

Results: Save Money

DeeperAnalysisvisibility at the

and Area CodeExchange level

Page 21: Big Data Analytic with Hadoop: Customer Stories

Results: Actionable Insights

FASTERAlert Vendors in Real-Timeas issues happen

Page 22: Big Data Analytic with Hadoop: Customer Stories

Results: Scalable and Future Proof

8.9 Billionrows of data collectedduring first 6 months

Page 23: Big Data Analytic with Hadoop: Customer Stories

Customer Churn

Page 24: Big Data Analytic with Hadoop: Customer Stories

Traditional Churn Analytics

Page 25: Big Data Analytic with Hadoop: Customer Stories

How do we improve Churn Identification?

Page 26: Big Data Analytic with Hadoop: Customer Stories

Add more sources of relevant data

Page 27: Big Data Analytic with Hadoop: Customer Stories

and more sources of relevant data

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and even more sources of relevant data!

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Drag and Drop ETL and Analytics

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WHERE customers are likely to churn

Page 31: Big Data Analytic with Hadoop: Customer Stories

WHEN customers are likely to churn

Page 32: Big Data Analytic with Hadoop: Customer Stories
Page 33: Big Data Analytic with Hadoop: Customer Stories

WHY customers churn? Usage

Page 34: Big Data Analytic with Hadoop: Customer Stories
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Page 36: Big Data Analytic with Hadoop: Customer Stories

WHY Customers Churn? Device

Page 37: Big Data Analytic with Hadoop: Customer Stories
Page 38: Big Data Analytic with Hadoop: Customer Stories
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WHY Customers Churn? Dropped Calls

Page 41: Big Data Analytic with Hadoop: Customer Stories
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Results: More Accurate Predictions

70%Churn Identification(up from 5%)

Page 43: Big Data Analytic with Hadoop: Customer Stories

Results: Better Segmentation

Segment of 1Individual Analysis, Not Samples

Page 44: Big Data Analytic with Hadoop: Customer Stories

Results: Better Inbound Experience

WHERE,WHEN &WHYNot just demographics

Page 45: Big Data Analytic with Hadoop: Customer Stories

Results: More Effective Outbound Campaigns

TargetedMarketingCampaigns

Page 46: Big Data Analytic with Hadoop: Customer Stories

Results: Better Customer Service

CustomerDelight

Page 47: Big Data Analytic with Hadoop: Customer Stories

Results: Future Applications?

Cross-SaleMobiles, Broadband, TV Packages, Movies

Page 48: Big Data Analytic with Hadoop: Customer Stories

Your Big Data Journey

Page 49: Big Data Analytic with Hadoop: Customer Stories

Summary: Making Big Data Fast and Easy

Page 50: Big Data Analytic with Hadoop: Customer Stories