Download - Beyond Blogging
BEYOND BLOGGINGEXPANDING YOUR WEB INFLUENCE
JEFF TURNER | ZEEK INTERACTIVE | @RESPRES
ENGAGEMENTTHE NOT-SO-NEW MARKETING METRIC
ENGAGEMENT
INTERACTIONAWARENESS
MORE ENGAGEMENT = MORE INFLUENCE
personalnetwork
businessnetwork
social medianetwork
HOW TO WIN FRIENDS & INFLUENCE PEOPLE
BECOME GENUINELY INTERESTED IN OTHER PEOPLE.
SMILE.
REMEMBER THAT A PERSON’S NAME IS TO THAT PERSON THE SWEETEST SOUND IN ANY LANGUAGE.
BE A GOOD LISTENER. ENCOURAGE OTHERS TO TALK ABOUT THEMSELVES.
TALK IN TERMS OF THE OTHER PERSONS INTERESTS.
MAKE THE OTHER PERSON FEEL IMPORTANT - SINCERELY.
NOTHING’S NEW.
BY DALE CARNEGIE
EACH ITS OWN SPHERE OF INFLUENCE
school sports
charity
school sports
charity
INFLUENCE
school sports
charity
GREATER INFLUENCE
school sports
charity
GREATEST INFLUENCE
IT’S THE SAME ONLINE
GREATEST INFLUENCE
twi!er facebook
blog
INFLUENCE RIPPLESORIGINATED BY DAVID ARMANO
INFLUENCE RIPPLES & SM FRAGMENTATIONORIGINATED BY DAVID ARMANO
THE BUILDING BLOCKSWHAT ARE THE SOCIAL BUILDING BLOCKS?
IDENTITY - A WAY OF UNIQUELY IDENTIFYING PEOPLE IN THE SYSTEM
PRESENCE - A WAY OF KNOWING WHO IS ONLINE, AVAILABLE OR OTHERWISE NEARBY
RELATIONSHIPS - A WAY OF DESCRIBING HOW TWO USERS IN THE SYSTEM ARE RELATED
CONVERSATIONS - A WAY OF TALKING TO OTHER PEOPLE THROUGH THE SYSTEM
GROUPS - A WAY OF FORMING COMMUNITIES OF INTEREST
REPUTATION - A WAY OF KNOWING THE STATUS OF OTHER PEOPLE IN THE SYSTEM(WHO CAN BE TRUSTED?)
SHARING - A WAY OF SHARING THINGS THAT ARE MEANINGFUL TO PARTICIPANTS (LIKE PHOTOS OR VIDEOS)
THE 7 SOCIAL BUILDING BLOCKS
ORIGINALLY COMPILED BY MATT WEBB
THE HONEYCOMB MODELORIGINATED BY GENE SMITH
identity
reputation
relationshipssharing
conversations
groups
presence
THE BLOGGING HONEYCOMB
identity
reputation
relationshipssharing
conversations
groups
presence
THE TWITTER HONEYCOMB
identity
reputation
relationshipssharing
conversations
groups
presence
THE FACEBOOK HONEYCOMB
identity
reputation
relationshipssharing
conversations
groups
presence
MEASURING SUCCESSFILLING THE NEED TO ANALYZE THE IMPACT OF INFLUENCE
SUCCESS IS MEASURED BY:
THE SIZE OF YOUR AUDIENCE
INFLUENCE WITH YOUR AUDIENCE
A MEDIA PERSONALITY
• PRESENCE WITH YOUR AUDIENCE
• YOUR NAME RECOGNITION
• BEING KNOWN AS “?” (YOU GET TO DECIDE)
?YOU MUST ASK: HOW GOOD AM I AT...
MAKING EFFECTIVE FIRST IMPRESSIONS?
TURNING INTRODUCTIONS INTO RELATIONSHIPS?
SELLING YOURSELF BY NOT SELLING YOURSELF?
LISTENING EFFECTIVELY?
TURNING QUESTIONS INTO PRODUCTIVE & COMPELLING DISCUSSIONS?
SELFLESS GIVING?
BUSINESS SUCCESS?