BEYOND BLOGGINGEXPANDING YOUR WEB INFLUENCE

JEFF TURNER | ZEEK INTERACTIVE | @RESPRES

ENGAGEMENTTHE NOT-SO-NEW MARKETING METRIC

ENGAGEMENT

INTERACTIONAWARENESS

MORE ENGAGEMENT = MORE INFLUENCE

personalnetwork

businessnetwork

social medianetwork

HOW TO WIN FRIENDS & INFLUENCE PEOPLE

BECOME GENUINELY INTERESTED IN OTHER PEOPLE.

SMILE.

REMEMBER THAT A PERSON’S NAME IS TO THAT PERSON THE SWEETEST SOUND IN ANY LANGUAGE.

BE A GOOD LISTENER. ENCOURAGE OTHERS TO TALK ABOUT THEMSELVES.

TALK IN TERMS OF THE OTHER PERSONS INTERESTS.

MAKE THE OTHER PERSON FEEL IMPORTANT - SINCERELY.

NOTHING’S NEW.

BY DALE CARNEGIE

EACH ITS OWN SPHERE OF INFLUENCE

school sports

charity

school sports

charity

INFLUENCE

school sports

charity

GREATER INFLUENCE

school sports

charity

GREATEST INFLUENCE

IT’S THE SAME ONLINE

GREATEST INFLUENCE

twi!er facebook

blog

INFLUENCE RIPPLESORIGINATED BY DAVID ARMANO

INFLUENCE RIPPLES & SM FRAGMENTATIONORIGINATED BY DAVID ARMANO

THE BUILDING BLOCKSWHAT ARE THE SOCIAL BUILDING BLOCKS?

IDENTITY - A WAY OF UNIQUELY IDENTIFYING PEOPLE IN THE SYSTEM

PRESENCE - A WAY OF KNOWING WHO IS ONLINE, AVAILABLE OR OTHERWISE NEARBY

RELATIONSHIPS - A WAY OF DESCRIBING HOW TWO USERS IN THE SYSTEM ARE RELATED

CONVERSATIONS - A WAY OF TALKING TO OTHER PEOPLE THROUGH THE SYSTEM

GROUPS - A WAY OF FORMING COMMUNITIES OF INTEREST

REPUTATION - A WAY OF KNOWING THE STATUS OF OTHER PEOPLE IN THE SYSTEM(WHO CAN BE TRUSTED?)

SHARING - A WAY OF SHARING THINGS THAT ARE MEANINGFUL TO PARTICIPANTS (LIKE PHOTOS OR VIDEOS)

THE 7 SOCIAL BUILDING BLOCKS

ORIGINALLY COMPILED BY MATT WEBB

THE HONEYCOMB MODELORIGINATED BY GENE SMITH

identity

reputation

relationshipssharing

conversations

groups

presence

THE BLOGGING HONEYCOMB

identity

reputation

relationshipssharing

conversations

groups

presence

THE TWITTER HONEYCOMB

identity

reputation

relationshipssharing

conversations

groups

presence

THE FACEBOOK HONEYCOMB

identity

reputation

relationshipssharing

conversations

groups

presence

MEASURING SUCCESSFILLING THE NEED TO ANALYZE THE IMPACT OF INFLUENCE

SUCCESS IS MEASURED BY:

THE SIZE OF YOUR AUDIENCE

INFLUENCE WITH YOUR AUDIENCE

A MEDIA PERSONALITY

• PRESENCE WITH YOUR AUDIENCE

• YOUR NAME RECOGNITION

• BEING KNOWN AS “?” (YOU GET TO DECIDE)

?YOU MUST ASK: HOW GOOD AM I AT...

MAKING EFFECTIVE FIRST IMPRESSIONS?

TURNING INTRODUCTIONS INTO RELATIONSHIPS?

SELLING YOURSELF BY NOT SELLING YOURSELF?

LISTENING EFFECTIVELY?

TURNING QUESTIONS INTO PRODUCTIVE & COMPELLING DISCUSSIONS?

SELFLESS GIVING?

BUSINESS SUCCESS?