Download - Best Tips for Instagram Marketing
Best Tips for Instagram Marketing How to put a face on your business
Beneath Instagram’s playful, quirky, visual appeal is a powerful way to market your products or services as well as connect with customers. Using this FREE APP on an iPhone or Android, small business owners of any industry can instantly put a face to their business — and watch their customer relationships and sales flourish as a result. In just 10 minutes, this step-by-step tutorial will set up Instagram & help you use it as a visual MARKETING TOOL.
Donna Newman co-founded SummaSocial.com. She is a recognized thought leader in her field, a vibrant speaker, and consultant known for her practical social media marketing solutions … which you can actually do something with, literally, when you return to work! Even INC Magazine and Entrepreneur Magazine recently featured her company. Follow her on Instagram @donnalnewman.
Meet Your Author: Donna Newman
© 2012 Summa Social. All Rights Reserved. No por;on of this guide may be copied without the express wriBen consent of Summa Social.
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4 Ways to Harness the Power of INSTAGRAM
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© 2012 Summa Social. All Rights Reserved. No por;on of this guide may be copied without the express wriBen consent of Summa Social.
!
#1 Design… set up engaging 1st impression
#2 Invite… target audience + friends
#3 Engage… stay of mind & boost SEO
#4 Convert… followers, clients, sales
Business is VISUAL … that’s why Instagram is an essential marketing tool. And, Instagram is a FUN pocket-sized gallery at your fingertips – plus it’s now accessible from your desktop … a source of inspiration for your clients & prospects to SHARE your photos & buy your services/products.
Post Quick Messages & FUN Photos to your Target Audiences
• CLICK on App Store • Search Instagram in top bar • Click INSTALL, add password
DESIGN #1 Install Phone APP
Download the APP to your mobile device; these directions apply to iPhone, but
similar to Android.
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© 2012 Summa Social. All Rights Reserved. No por;on of this guide may be copied without the express wriBen consent of Summa Social.
DESIGN #2 Register
© 2012 Summa Social. All Rights Reserved. No por;on of this guide may be copied without the express wriBen consent of Summa Social.
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Quick Set up • Enter your email, username (make recognizable-same as your Twitter handle or first name, if possible), and password. • SUMMA SOCIAL doesn’t recommend you add your personal phone number, rather a biz # … then, press “Done.”
Your USERNAME
shows up when you
post photos & it’s
how you’ll be
searched & found.
DESIGN #3 Edit Profile
© 2012 Summa Social. All Rights Reserved. No por;on of this guide may be copied without the express wriBen consent of Summa Social.
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Click Edit Your Profile by accessing the bottom, right box, then: • Enter your First and Last Name (if you want them to show) • Add your website URL • Write bio up to 150 characters; shows when user views your profile • Load a Headshot that’s recognizable & FUN … hit “SAVE”!
Privacy Option: If you decide to have
photos private, you will
have to approve
follower requests.
DESIGN #4 Access Profile from Desktop
© 2012 Summa Social. All Rights Reserved. No por;on of this guide may be copied without the express wriBen consent of Summa Social.
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AFTER November 2012 – Instagram gave marketers the opportunity to access and manage their accounts from their desktops - besides mobile APPs. That’s HUGE … • To see your profile, or to explore a friend’s profile, simply navigate to instagram.com/[username]. For example, in order to view my profile, @donnalnewman, you’d navigate to instagram.com/donnalnewman on the web.
From the Web: You can follow users,
comment & like photos,
and edit your profile
easily; can only initiate
posts from mobile app.
Now you can find friends to follow by accessing your Facebook friends, uploading names from your phone contact list, searching names in Instagram, or reviewing the Suggested Users list. Click DONE.
INVITE #1 Find Friends & Contacts
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© 2012 Summa Social. All Rights Reserved. No por;on of this guide may be copied without the express wriBen consent of Summa Social.
FOLLOW ALL
or select
people by
pressing the
“follow” button
next to their
names.
• Hashtags, which have the pound symbol, corral search results into relevant categories & conversations on Instagram.
• For example, this senior included the tags #seniorpictures along with the tag #imagesbyana, so people who are searching for photographers will likely stumble across Elly’s photos and be inspired to hire Ana.
• Direct sales will come from using correct #hashtags. When you log into Instagram, you’ll be notified if you have comments [on your photos]. Maybe followers are asking when or where product/service is available. Instantly reply; point them to your website where they can buy!
INVITE #2 Power of Hashtags
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© 2012 Summa Social. All Rights Reserved. No por;on of this guide may be copied without the express wriBen consent of Summa Social.
Let’s face it -- every Company is a visually-based biz. Here are quick tips to achieve goals by utilizing Instagram: • Get More Interest in Your Events…The goal of any event is to attract people to teach them about your product/service and hopefully turn them into customers. When you load photos w/ your event #hashtag, Instagram helps by giving event attendees a visual and location for your booth. • Explore & Follow #hashtags…Search #hastags by accessing the STAR in the bottom menu. That way, you can find clients and colleagues who are doing the same thing you are. This type of real-time photo sharing can spark a conversation, deepen current client relationships, and let potential clients know that you’re keeping up with industry trends.
INVITE #3 Explore Hashtags & Follow
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© 2012 Summa Social. All Rights Reserved. No por;on of this guide may be copied without the express wriBen consent of Summa Social.
Attendees are drawn to your Instagram photos and able to locate your booth quicker…handy to stand out from the crowd.
1st, CLICK on BLUE Camera 2nd, SNAP a picture or access your photo library 3rd, FUN part: click on any of the “filters” shown across bottom. Scroll right until you find one you like; CLICK green check mark. 4th, Add Caption – use keywords for your business, add #hashtags, be engaging… then, share it to sites like Facebook & Twitter. To add more BUZZ, “share your location.” 5th, Click SHARE! Your photos automatically show up to anyone “following you”.
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© 2012 Summa Social. All Rights Reserved. No por;on of this guide may be copied without the express wriBen consent of Summa Social.
ENGAGE #1 Post Your First Picture
ENGAGE #2 Reach a Broader Audience
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© 2012 Summa Social. All Rights Reserved. No por;on of this guide may be copied without the express wriBen consent of Summa Social.
Did you know, photos are the #1 shared element across Social Media sites? Here are some tips to keep in mind:
ü Customers want a personal experience with a brand that is engaging and accessible. àInstagram pictures provide a great collage and give your audience VISUAL insight into your company. ü You can promote anything your company may be doing—from products/services to employees to customers to conferences. ü Take advantage of the increased real estate you have with the Instagram web page to tell a story w/ the images. Balance fun images w/ biz pictures. ü Consider including pictures w/ calls-2-action to your website or pictures of employees working and give some information about what they do for the company.
ENGAGE #3 Feature Followers, Clients
© 2012 Summa Social. All Rights Reserved. No por;on of this guide may be copied without the express wriBen consent of Summa Social.
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Customers are your brand’s greatest advocates and oftentimes tell your company’s story with more “convincing zeal” than your enthusiasm can.
!
Making your customers happy
will put a face to
your brand!
• With all the online reviews about your company, products or services, it’s only fair to include some reviews of your own, from your “happiest” of customers.
• Use Instagram to SHARE a snapshot of your customers and showcase a sneak peek into what the experience with your brand is like.
• By engaging with their fans and showing happy customers who could really be anyone, Virgin America Airlines uses Instagram to boost their Biz.
Create Engagement w/ Contests • A CONTEST gets you more Instagram followers & increases current followers’ engagement w/ your brand. • Ask followers to use a specific #hashtag for the contest by tagging their pictures of anything that represents “senior year”. It’s easy to search through pictures, ask followers to vote for their favorites, & pick a winner. • Random person could win a Portrait Session with ANA!
HERE’S THE CONVERSION: • Many senior picture leads come from parents and followers sharing and commenting on specific senior photos, as well as people who happen to stumble across her photo shoots in a search, especially when she uses #hashtags in her posts. • That’s an easy way to encourage your clients to do the marketing for you!!
Powerful Tool for sending signals about your credibility, relevance, and value to customers, search engines, and prospects.
Ana Gonzalez of @Imagesbyana used Instagram to debut her Studio Four G, which specializes in High School Senior Portraits. As well, her posts often document her fun senior portrait sessions - start to finish.
CONVERT #1 Contest Generates Biz
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Best Tips for Instagram Marketing How to put a face on your business
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© 2012 Summa Social. All Rights Reserved. No por;on of this guide may be copied without the express wriBen consent of Summa Social.