19–22 OCTOBER 2017 SHANGHAI EXHIBITION CENTRE
MEDIA 10Established in 2003, Media 10 Limited is the most decorated media and events company in the UK.
UK PORTFOLIO 100% Design London, 100% Optical, Clerkenwell Design Week, The London Design Trail, Grand Designs Awards, Icon Awards, The Coronation Festival at Buckingham Palace and The Ideal Home Shows Partnerships with Channel 4, Fremantle Media, ITV, The Performing Rights Society and CBS.
Magazines portfolio includes; Icon, Grand Designs, On Office, The Selfbuilder, The Clerkenwell Post and M the music magazine.
INTERNATIONAL PORTFOLIO Design Shanghai (Winners of International Event of the year 2016, Exhibition News Awards 2015, 2016 Best Use of Social Media and the AEO 2014 Best Trade Show Launch) Grand Designs Live Sydney, Melbourne and Johannesburg and Design Johannesburg.
“By 2022 McKinsey & Company predict that around 75% of the Chinese urban population could be middle class.”
“China first and second tier cities are priority markets that have an appetite for luxury and demand high market spends to make an impact.” UK Retail Industry International Action Plan June 2014.
• Media Ten are skilled specialists in introducing British Brands into Chinese markets with over 400 success stories in the past few years
• China is the largest consumer of luxury goods in the world
• Consumer audience -Mid to late 30’s, high end consumers, upper middle class, with a modern lifestyle and global outlook
• China now has 2.7 million high-net-worth individuals and an expanding middle class, which has driven a growing market for luxury goods
• China is the world’s largest exporter and second largest importer
• Strong UK support for British brands looking to expand into China
•The Chinese Economy has doubled in a 7 year period
•China is growing at more than twice the pace of the USA
•China has had a steady growth of 7%, compared to surrounding existing markets
•Huge online retail potential of China - Total transaction value of China online shopping market reached 1.15 trillion Yuan (US$166.85 billion) in Q3
REASONS TO EXHIBIT
ABOUT SHANGHAI AND THE SHANGHAI EXHIBITION CENTRE
•24.2 million Shanghai is the largest city in China
•GDP over £238 billion set to raise by 7% by 2018
•Population of wealthy households, individuals and multiple global CEOS
•SEC Shanghai –world class historic venue in the heart of Jingan District Yanan – the Bond Street of Shanghai
•Every week around 10,000 people make Shanghai their new home
SO WHAT IS THE BEST OF BRITISH
19TH-22ND OCTOBER, SHANGHAI, CHINA
•Offline presence at the show backed up with leading Chinese online retail platform coverage
•High quality, innovative and engaging show features; The High Tea Pavilion, The Village Green, The G&T Bar, The Quintessential Catwalk and The Plough at Cadsden Pub
Showcasing the very best British brands looking to tap into the huge demand from China for premium British brands, products and services.
•4 days
•1 dedicated Trade Day – also incorporating VIP and press
•3 days high end consumer retail activity
•Shanghai Exhibition Centre
•30,000 high-end consumers
•5,000 key trade contacts from Shanghai and across China
BRANDSParticipation will be by invitation and application only to ensure that the brands on board will be of the highest calibre and in keeping with the style, quality and standards have become synonymous with Great Britain.
•Luxury Lifestyle
•Pastimes, Pursuits and Hobbies
•Innovation & Technology
•Fashion and Footwear
•Food & Drink
•Travel and Tourism
•Other industry sectors can be added upon demand
*Exhibitor criteria available upon request
SHOW HALLS TO INCLUDE (but not limited to):
6.5
6.5
6.5
6.5
13
3
13
3
3
9.5
3
9.5
3
7
3
7
3
4.5
3
4.5
16
6.75
16
6.758
3
8
3
7
3
7
3
7
6
7
6
7.257
7.257
11
6
11
6
3
15.5
3
15.5
16
7
16
7
6
6
6
6
26
2
6
2
6
2
6
9
4.5
9
4.5
5.5
3
5.5
3
7.5
3.5
7.5
3.5
6.5
6.5
6.5
6.5
6
6
6
6
6.5
16
6.5
16
8.5
3
8.5
3
8.5
3
8.5
3
6.5
16
6.5
16
3
7.5
3
7.5
3
7.5
3
7.5
6.5
8
6.5
8
3.5
6
3.5
6
3.5
6.5
3.5
6.5
1.6
1.6
1.6 1.6
1.6
1.6
1.6 1.6
1.6
1.6
1.6 1.6
1.6
1.6
1.6 1.6
1.6
1.6
1.6 1.6
4
6.5
4
6.5
3
8
3
8
10
710
76.5
7.5
6.5
7.5
3
5.5
3
5.5
3
6
3
6
8.25
6.25
8.25
6.25
5.663.18
5.66
3.18
3.18
5.66
3.18 5.66
6
7
6
7
6.5
10.5
9.5
6.5
34
6.5
5.5
6.5
5.5
3.5
13
3.5
13
5
3
5
3
6
3
6
3
3
7.5
3
7.53.5
5
3.5
5
6
6
6
6
7.5
3
7.5
3
6
7.5
6
7.5
3
4
3
4
10
3
10
3
15.5
6.5
15.5
6.5
3
6
3
6
3
12.5
3
12.5
3
3
3
3
3
4
3
4
3
3
3
3
3
3
3
3
3
7
3
7
3
6.5
3
6.5
3
5
3
5
3
5
3
5
3
7
3
712
3
12
3
3
10
3
10
3
8
3
8
2
4
2
4
2
4
2
4
2
4
2
4
2
4
2
4
2
4
2
4
2
4
2
4
2
4
2
4
2
4
2
4
2
4
2
4
2
4
2
4
2
4
2
4
2
4
2
4
2
4
2
4
2
4
2
4
2
4
2
4
2
4
2
4
2
4
2
4
2
4
2
4
3
3
3
3
3
5
3
5
3
4
3
4
3
4
3
4
3
3
3
3
4
3
4
3
2
4
2
4
2
4
2
4
3
5
3
5
3
9
3
9
3
8.5
3
8.5
10
10
10
10
8
10
8
10
6.5
7.5
6.5
7.5
14.5
8
14.5
8
8
7
8
7
6
21.6
6
21.6
6
21.5
6
21.5
6
11.5
6
11.5
12
6
12
6 10
7
10
76.5
7.5
6.5
7.5
10
10
10
10
6.5
8
6.5
8
7.5
10
7.5
10
7
8
7
8
10
7
10
7
4
6.5
4
6.5
Level 2
Entrance
Ground Floor
The PalaceHomes & Interiors
Great BritainTravel & Tourism
Borough MarketFood & Drink
Bond StreetFashion & Footwear
Smart Uk
TechnologyInnovation & Luxury
The Great OutdoorsPastimes, Pursuits & Hobbies
Level 2
Summer Garden
Summer Garden
VIP Entrance
British Lifestyle
CATWALK
GBW2-83
GBW2-69
GBW2-86GBE2-88
GBE2-65
GBE2-99
GBE2-89 GBE2-85
GBE2-92
GBE2-95
GBE2-96
GBE2-51
The Royal Collection
GBE2-84GBE2-98GBE2-100
GBE2-82
GBE2-57
GBE2-68
GBW2-76
GBW2-68
GBW2-98
GBC2-08GBC2-07
The Tea Room
GBW2-99
GBW2-88
GBW2-87
GBW2-89
GBE2-50
GBE2-52
GBA5
GBA3
GBA4
GBA2
GBA1
GBW2-62
GBE2-90
GBE2-93GBW2-91
GBE2-60
GBW2-73
GBC2-01
GBC2-03
GBC2-02
GBW2-74
The Duke's Head
GBW2-75
GBE2-66
GBE2-86
GBE2-87
GBE2-61
GBE2-64
GBW2-64
GBW2-67
GBW2-66
GBE2-73
GBW2-85
GBW2-90
GBC2-123
GBC2-127
GBC2-137
GBC2-141
GBC2-200
GBC2-202
GBC2-216
GBC2-236
GBC2-240
GBC2-244
GBC2-208
GBC2-220GBC2-125
GBC2-105
GBC2-106
GBC2-108
GBC2-112
GBC2-114
GBC2-116
GBC2-120
GBC2-124
GBC2-128
GBC2-132
GBC2-205
GBC2-203
GBC2-213
GBC2-209
GBC2-215
GBC2-221
GBC2-223
GBC2-227
GBC2-235
GBC2-115
GBC2-206
GBC2-119
GBC2-242
GBC2-204
GBC2-101
GBC2-217
GBC2-134GBC2-136
GBC2-230
GBC2-117
GBC1-250
GBC1-232
GBC1-318
CBC1-160
GBC1-141
CBC1-260VIP Lounge 1
GBC1-48
GBC1-049
GBC1-130
GBC1-350
GBC1-230
GBC1-219
GBC1-234GBC1-140
GBC1-150
GBW2-62A
42.25m²
39m²
28.5m²21m²
13.5m²
108m²24m² 21m²
42m²
50.75m²
66m²
46.5m²
112m²
36m²12m²12m²
40.5m²
16.5m²
26.25m²
42.25m²
36m²
104m²
25.5m²25.5m²
226.03m²
104m²
22.5m²
22.5m² 52m²
21m²
22.75m²
2.6m²
2.6m²
2.6m²
2.6m²
2.6m²
26m²
24m²
70m²48.75m²
16.5m²
18m²
51.56m²
18m²
18m²
42m²
87.75m²
35.75m²
45.5m²
15m²
18m²
22.5m²
17.5m²
36m²22.5m²
45m²
12m²
30m²
100.75m²
18m²
37.5m²
9m²
12m²
9m²
9m²
21m²
19.5m²
15m²
15m²
21m²
36m²
30m²
24m²
8m²
8m²
8m²
8m²
8m²
8m²
8m²
8m²
8m²
8m²
8m²
8m²
8m²
8m²
8m²
8m²
8m²
8m²
9m²
15m²
12m²
12m²
9m²
12m²
8m²
8m²
15m²
27m²
25.5m²
100m²
80m²
48.75m²
116m²
56m²
129.6m²129m²
69m²
72m²
70m²
48.75m²
100m²
52m²
75m²56m²
70m²
26m²
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MARKETINGESTIMATED 5,000 TRADE VISITORS
CAMPAIGN TO INCLUDE (BUT NOT LIMITED TO) THE FOLLOWING ACTIVITY: •Full support and backing from the UK Government for both trade and
consumer days
•Key UK and China trade bodies and associations actively supporting and promoting the show to their clients and members
•Partnerships with relevant trade media both internationally and regionally; especially in Asia Pacific regions
•A hosted meet the buyer program
•Partnerships with relevant trade, commercial associations and organizations
•Match-making system for trade visitors included in the registration system
•Dedicated exhibitor marketing campaign to encourage existing clients and prospects
MARKETING
ESTIMATED 30,000 HIGH-END CONSUMERS
CONSUMER MARKETING CAMPAIGN TO INCLUDE (but not limited to): •Prominent presence on leading China Consumer retail websites before,
during and after the show
•VIP programme –Media 10 currently has an existing database of 10,000 contacts of high net worth individuals
•Key partnership with the powerhouse media partners
•Fully comprehensive Wechat campaign – 1.1 billion registered users
•Hand written invitations to key high spending VIP’s
•Personalised ‘butlers’ to help the VIP’s shopping experience
•Street campaign handing out ‘invitations’ to key affluent districts including Jing’ an and The French Concession
SPONSORSHIP PARTNERSHIP & RATES
SPONSORSHIP OPPORTUNITIES INCLUDE: •Title sponsorship
•Feature sponsorship
•Hall sponsorship
•VIP package sponsorship
•Exclusive Trade Day sponsor Prices available upon request
STAND RATES £325 – Space only per m2 £375 – Shell Scheme per m2
(This includes all local taxes)
Stands are allocated on a first come first served basis at the following rates
CONTACT
LUKE PERRY EVENT MANAGER
+44 (0)20 3225 5226 [email protected]
LUCY HUTCHINSON EVENT SALES - LONDON OFFICE SENIOR SALES EXECUTIVE
+44 (0)20 3225 5337 [email protected]
LONDON OFFICE
LYNN HU CHINA OFFICE PROJECT MANAGER
+86 (0) 21 6433 9709 [email protected]
CHINA