Best-Kept Secret to Business Celebrity
How to “Make Headlines” with Publicity
Created by: Melissa Cassera http://www.melissacassera.com
What You’ll Learn © Marie Forleo International - Marieforleobschool.com
Think Like a Publicist
Make the Press your BFF
Pitch the Media
Coverage into Cash
Who Am I?
Who Am I?
• Hey, I’m Melissa!
© Marie Forleo International - Marieforleobschool.com© Marie Forleo International - Marieforleobschool.com
Think Like a Publicist01
Think Like a Publicist © Marie Forleo International - Marieforleobschool.com
PUBLICITY GOAL SETTING
Online vs. Offline Publicity
How to Take a ‘Big Complex Idea’ and Twirl it into a Media Friendly Story
Think Like a Publicist © Marie Forleo International - Marieforleobschool.com
Why now?
Why is this news?
Why do they care?
How to Dial Up your Confidence When ‘Putting Yourself Out There’
Think Like a Publicist © Marie Forleo International - Marieforleobschool.com
Party with feelings
Set a pleasure goal
Ditch lame excuses
Why Being the ‘Most Innovative’ is Kinda Overrated
Make the Press your BFF02
Make Press your BFF © Marie Forleo International - Marieforleobschool.com
How to Build a Media Wish List
Make Press your BFF © Marie Forleo International - Marieforleobschool.com
Press BFFs
Press aquaintances
Press frenemies
How to Find your Press BFFs
Make Press your BFF © Marie Forleo International - Marieforleobschool.com
Bookstore date
“Competition”
BlogrollsLocal spotting
Building Relationships with the Press
Make Press your BFF © Marie Forleo International - Marieforleobschool.com
Show interest
Cheerlead
Resource
Finding Contact Information
Make Press your BFF © Marie Forleo International - Marieforleobschool.com
Magazines
Newspapers
TVRadio
Online
Pitch the Media03
Pitch the Media © Marie Forleo International - Marieforleobschool.com
Making your Business Hot & Trendy
Pitch the Media © Marie Forleo International - Marieforleobschool.com
Timely
Pop culture
Mainstream trendsStudies/Stats
Customers
Pitch the Media © Marie Forleo International - Marieforleobschool.com
Economy
Human interest
ConflictCreate your own study
Surprising facts
When to Pitch Ideas to the Press
Pitch the Media © Marie Forleo International - Marieforleobschool.com
Magazines
Newspapers
TVRadio
Online
How to Write Pitches that are More Salacious than a Stack of Erotic Novels
Pitch the Media © Marie Forleo International - Marieforleobschool.com
Subject lines
Hook them
Easy breezyAsk for it
How to Recycle Blog Content into Media Pitches
What About Press Releases?
Top Secret Templates to Help you Connect with Journalists
Turning Coverage into Cash04
Coverage into Cash © Marie Forleo International - Marieforleobschool.com
Why Press Doesn’t Automatically Convert into Cold, Hard Cash
Coverage into Cash © Marie Forleo International - Marieforleobschool.com
List share
Behind-the-scenes
Sales follow-upSocial media
Ask community
Coverage into Cash © Marie Forleo International - Marieforleobschool.com
Buying decisions
Bio
Journalist quotesWelcome
Thank + pitch
Re-Cap
Coverage into Cash © Marie Forleo International - Marieforleobschool.com
Think Like a Publicist
Make the Press your BFF
Pitch the Media
Coverage into Cash
What’s Next?
What’s Next?
• MelissaCassera.com
• Schedule publicity playdates
• Relationships FIRST
© Marie Forleo International - Marieforleobschool.com© Marie Forleo International - Marieforleobschool.com