best-kept secret to business celebrity€¦ · best-kept secret to business celebrity how to...

Best-Kept Secret to Business Celebrity

How to “Make Headlines” with Publicity

Created by: Melissa Cassera http://www.melissacassera.com

http://www.melissacassera.com

What You’ll Learn © Marie Forleo International - Marieforleobschool.com

Think Like a Publicist

Make the Press your BFF

Pitch the Media

Coverage into Cash

Who Am I?

Who Am I?

• Hey, I’m Melissa!

© Marie Forleo International - Marieforleobschool.com© Marie Forleo International - Marieforleobschool.com

Think Like a Publicist01

Think Like a Publicist © Marie Forleo International - Marieforleobschool.com

PUBLICITY GOAL SETTING

Online vs. Offline Publicity

How to Take a ‘Big Complex Idea’ and Twirl it into a Media Friendly Story


Why now?

Why is this news?

Why do they care?

How to Dial Up your Confidence When ‘Putting Yourself Out There’


Party with feelings

Set a pleasure goal

Ditch lame excuses

Why Being the ‘Most Innovative’ is Kinda Overrated

Make the Press your BFF02

Make Press your BFF © Marie Forleo International - Marieforleobschool.com

How to Build a Media Wish List


Press BFFs

Press aquaintances

Press frenemies

How to Find your Press BFFs


Bookstore date

“Competition”

BlogrollsLocal spotting

Building Relationships with the Press


Show interest

Cheerlead

Resource

Finding Contact Information


Magazines

Newspapers

TVRadio

Online

Pitch the Media03

Pitch the Media © Marie Forleo International - Marieforleobschool.com

Making your Business Hot & Trendy


Timely

Pop culture

Mainstream trendsStudies/Stats

Customers


Economy

Human interest

ConflictCreate your own study

Surprising facts

When to Pitch Ideas to the Press


Magazines

Newspapers

TVRadio

Online

How to Write Pitches that are More Salacious than a Stack of Erotic Novels


Subject lines

Hook them

Easy breezyAsk for it

How to Recycle Blog Content into Media Pitches

What About Press Releases?

Top Secret Templates to Help you Connect with Journalists

Why Press Doesn’t Automatically Convert into Cold, Hard Cash


List share

Behind-the-scenes

Sales follow-upSocial media

Ask community


Buying decisions

Bio

Journalist quotesWelcome

Thank + pitch

Re-Cap


Think Like a Publicist

Make the Press your BFF

Pitch the Media

Coverage into Cash

What’s Next?

What’s Next?

• MelissaCassera.com

• Schedule publicity playdates

• Relationships FIRST

© Marie Forleo International - Marieforleobschool.com© Marie Forleo International - Marieforleobschool.com

http://MelissaCassera.com

best-kept secret to business celebrity€¦ · best-kept secret to business celebrity how to...

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