MADE IN BELGIUM- The Unconventional Approach -
Elliott Nyssen - IE Business School - Application MIF 2015If all of the world’s cultural heritage was contained in a time capsule, what would you include to
demonstrate the legacy of your country?
Achielle Bike
- the retro, handmade Belgian bike, customizable to your standards -
Zure Ouwels
- the UFO-shaped sugar treat -
Speculoos
- a crunchy, spiced shortcrust delight -
Vertigo.5 by Gillet
- performance and exclusivity define this Belgian-created driving pleasure -
Body Mass Index (BMI)
- a worldwide used measure of bodyfat, based on height and weight -
JPEG
- the way to save pictures of memories and adventures -
The Smurfs
- aargh who doesn’t know these small blue friends? -
Saxophone
- the Belgian signature to the Jazz music industry -
Parfi
- your handmade personalized rain protector -
Rollerblades
- beat the city on Belgian wheels -
Atoma
- the iconic student notebook -
Bakelite
- polyoxybenzylmethylenglycolanhydride or simply: the early form of plastic -
Delveaux
- Belgian’s pride as the oldest fine leather luxury brand in the world -