MADE IN BELGIUM- The Unconventional Approach -

Elliott Nyssen - IE Business School - Application MIF 2015If all of the world’s cultural heritage was contained in a time capsule, what would you include to

demonstrate the legacy of your country?

Achielle Bike

- the retro, handmade Belgian bike, customizable to your standards -

Zure Ouwels

- the UFO-shaped sugar treat -

Speculoos

- a crunchy, spiced shortcrust delight -

Vertigo.5 by Gillet

- performance and exclusivity define this Belgian-created driving pleasure -

Body Mass Index (BMI)

- a worldwide used measure of bodyfat, based on height and weight -

JPEG

- the way to save pictures of memories and adventures -

The Smurfs

- aargh who doesn’t know these small blue friends? -

Saxophone

- the Belgian signature to the Jazz music industry -

Parfi

- your handmade personalized rain protector -

Rollerblades

- beat the city on Belgian wheels -

Atoma

- the iconic student notebook -

Bakelite

- polyoxybenzylmethylenglycolanhydride or simply: the early form of plastic -

Delveaux

- Belgian’s pride as the oldest fine leather luxury brand in the world -