AVIKO’S

HEROESGLUTEN-FREE

Source: Independent research by Toluna, February 2015, 300 consumers

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for your gluten-free andcoeliac customers!

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GLUTEN -FREE HERO10 things you need to know about gluten-free...

BB

Favourite gluten-free side dishes...

consumers go out for dinner with friends or relatives that require gluten-free menu options7 out of 20

starter

main

Dessert

Pub grub Menu

GF

68%

When consumers would like to see more gluten-free options...

27%of people areplanning to eatmore gluten-free

To do list...Buy capeEat more gluten-free

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breakfast

24%

Lunch

29%

Dinner

31%

£

2 %of people would be

willing to pay more for a gluten-free meal

£chips

70%

vegetables

59%

onion rings

50%

rice

55%

Mashed

potato

46%

Hashbrow

ns

40%

73%of consum

ers don’t feel

establishments do en

ough to

cater for gluten into

lerances

of consumers don’t feel gluten-free options are clear enough on menus

checkthe label

of consumers didn’t know that NOT ALL

chips are, 100% gluten-free

57%

Desserts

DemandattackSpeedFear Factor

36%464

Where consumers would like to see more gluten-free options...

Starters

DemandattackSpeedFear Factor

36%931

bar snacks

DemandattackSpeedFear Factor

21%554

mains

DemandattackSpeedFear Factor

61%1056

desserts

36%

Starters

36%

mains

61% children’sm

enu

28% bar snacks

21%

@AvikoUK

29%of consumers would not

return to a restaurant

that did not offer an adequate number of

gluten-free options

Bob’s bistro

Would you return?

YesNo

STARTERS mainS Gluten-free

MENU

Childrens

DemandattackSpeedFear Factor

28%1102

timetime