Download - Background to go metro april 2013
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Mobile is a “Magic Bullet” Gauteng Innovation Competition, Mobile and Public
Transport, Trends and Opportunities for Cities
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Mobile technology will challenge
all transport planning paradigms
GoMetro won the Gauteng Innovation
Competition (2012) with the vision:
Justin Coetzee
PrEng, MEng
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• Commuters are heavily engaged on
their phones whilst commuting
• Every commuter carries a mobile
phone with them when travelling
• Mobile web browsing is increasing
and maturing as a practice
• Commuters embrace new technology,
if they see the value proposition for
themselves
Mobile Commuter Profile
“The Commuting Hour” Commuter Mobile Phone
Usage Intensity
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Commuters are HIGHLY engaged on
Mobile Phones during their Commute
• At home, the
night before
• At home, before
departure
• On-route to the
station/stop
• On platform
• Onboard transit
• At work, before
departure
Mobile
Context:
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So what is GoMetro?
A complete mobile tech solution for
Transport in Gauteng, Western Cape,
KwaZulu-Natal and the Eastern Cape
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Transit Info
Screen
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Profile
Screen
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GoMetro
Rewards
Screen
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Quick and convenient navigation
for Commuter decision-making
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Who uses GoMetro?
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Who Uses GoMetro?
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Who Uses GoMetro?
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