background to go metro april 2013
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TRANSCRIPT
Mobile is a “Magic Bullet” Gauteng Innovation Competition, Mobile and Public
Transport, Trends and Opportunities for Cities
Mobile technology will challenge
all transport planning paradigms
GoMetro won the Gauteng Innovation
Competition (2012) with the vision:
Justin Coetzee
PrEng, MEng
• Commuters are heavily engaged on
their phones whilst commuting
• Every commuter carries a mobile
phone with them when travelling
• Mobile web browsing is increasing
and maturing as a practice
• Commuters embrace new technology,
if they see the value proposition for
themselves
Mobile Commuter Profile
“The Commuting Hour” Commuter Mobile Phone
Usage Intensity
Commuters are HIGHLY engaged on
Mobile Phones during their Commute
• At home, the
night before
• At home, before
departure
• On-route to the
station/stop
• On platform
• Onboard transit
• At work, before
departure
Mobile
Context:
So what is GoMetro?
A complete mobile tech solution for
Transport in Gauteng, Western Cape,
KwaZulu-Natal and the Eastern Cape
Transit Info
Screen
Profile
Screen
GoMetro
Rewards
Screen
Quick and convenient navigation
for Commuter decision-making
Who uses GoMetro?
Who Uses GoMetro?
Who Uses GoMetro?