Download - B2b, b2c
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Presented By,Mohd. Shadab KhanBA-1320
B2B and B2C Companies their Products and Marketing Strategies.
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MRF Limited (Madras Rubber Factory limited) is an India-based company engaged in manufacturing, distribution and sale of tyres for various kinds of vehicles.
The company established in 1949.
A young entrepreneur, K. M. Mammen Mappillai, opened a small toy balloon manufacturing unit in a shed at Tiruvottiyur, Madras (now Chennai).
It began the manufacturing of tyres in 1961.
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MARKETING MIX
PRODUCT
-Tyres
-Paint & coats
-Funskool
-Pretreads PLACE
-7 plants located in various places in south India
-2,500 outlets in India
-Division and regional distribution centres
- -Dealers
PRICE
-By virtue their market share, they have a traditionally been price makers The rest of tyre industry has followed by the pricing cues set by these leaders
PROMOTION
-Excellent brand recognition in all categories of vehicles in the tyre market.-Sports celebrities and event endorsement -A major vehicle for promoting their brand
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PRODUCT IN TYRES SEGMENT
Truck / Bus Tyres Light Commercial, Jeep & Utility Vehicle
Tyres Passenger Cars Tyres Off the road tyres Two-Wheelers Tyres Farm Service Tyre
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B2B
Auto Companies» Amtek Auto» Apollo Tyre» Ashok Leyland» Bajaj Auto» Daewoo Motors» Eicher Motors» Escorts Limited» Fiat India» Ford India» General Motors
» Hero Honda» Hero Motors» Hindustan Motors» Hyundai
» Honda Motors» Kinetic Engineering» Mahindra & Mahindra» Maruti Udyog Ltd.» MRF Ltd.» Punjab Tractors» Royal Enfield» Skoda Auto India» Suzuki» Swaraj Mazda» Tata Motors» Toyota Kirloskar Motor» TVS» Volvo» Yamaha Motors India
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B2C
Outlets
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STP OF MRF TYRES
Target :Heavy duty trucks/buses, small cars, luxury cars, SUVs and conveyor belts for manufacturing facilities.
Segment:Automobile industry,
manufacturing industry
Positioning: India’s no.1 tyre making company with comprehensive tyre portfolio
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Microsoft is an American multinational corporation.
Microsoft was founded by Bill Gates and Paul Allen on April 4, 1975.
Its current best-selling products are the Microsoft Windows operating system and the Microsoft Office of productivity software.
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MARKETING MIX
PRODUCT
-OS
-Windows Phone
-Internet explorer
-Hardware
-Office
PLACE
-Virtual & Physical
PRICE
-Skimming pricing
-Competitive price
PROMOTION
-Using all social media forum such as Facebook, twitter, google+ and web banners.
-Web Publishing-Xbox 360-Assistive technology
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STP OF MICROSOFT
Segmentation & Targeting:-Mass market & Distribution-Used Based
Positioning:-Service focus strategy
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B2B
Acer, Lenovo, Dell, Hewlett-Packard, and Toshiba, who pre-install the software on devices.
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B2C
On Website Digital Retails
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Product Levels of Microsoft
Core Product (Operating Systems)
Actual Product(Microsoft)
Augmented Product (Licensing , Anti-Virus packages)
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