Presented By,Mohd. Shadab KhanBA-1320

B2B and B2C Companies their Products and Marketing Strategies.

MRF Limited (Madras Rubber Factory limited) is an India-based company engaged in manufacturing, distribution and sale of tyres for various kinds of vehicles.

The company established in 1949.

A young entrepreneur, K. M. Mammen Mappillai, opened a small toy balloon manufacturing unit in a shed at Tiruvottiyur, Madras (now Chennai).

It began the manufacturing of tyres in 1961.

MARKETING MIX

PRODUCT

-Tyres

-Paint & coats

-Funskool

-Pretreads PLACE

-7 plants located in various places in south India

-2,500 outlets in India

-Division and regional distribution centres

- -Dealers

PRICE

-By virtue their market share, they have a traditionally been price makers The rest of tyre industry has followed by the pricing cues set by these leaders 

PROMOTION

-Excellent brand recognition in all categories of vehicles in the tyre market.-Sports celebrities and event endorsement -A major vehicle for promoting their brand 

PRODUCT IN TYRES SEGMENT

Truck / Bus Tyres Light Commercial, Jeep & Utility Vehicle

Tyres Passenger Cars Tyres Off the road tyres Two-Wheelers Tyres Farm Service Tyre

B2B

Auto Companies» Amtek Auto» Apollo Tyre» Ashok Leyland» Bajaj Auto» Daewoo Motors» Eicher Motors» Escorts Limited» Fiat India» Ford India» General Motors

» Hero Honda» Hero Motors» Hindustan Motors» Hyundai

» Honda Motors» Kinetic Engineering» Mahindra & Mahindra» Maruti Udyog Ltd.» MRF Ltd.» Punjab Tractors» Royal Enfield» Skoda Auto India» Suzuki» Swaraj Mazda» Tata Motors» Toyota Kirloskar Motor» TVS» Volvo» Yamaha Motors India

B2C

Outlets

STP OF MRF TYRES

Target :Heavy duty trucks/buses, small cars, luxury cars, SUVs and conveyor belts for manufacturing facilities.

Segment:Automobile industry,

manufacturing industry

Positioning: India’s no.1 tyre making company with comprehensive tyre portfolio

Microsoft  is an American multinational corporation.

Microsoft was founded by Bill Gates and Paul Allen on April 4, 1975.

Its current best-selling products are the Microsoft Windows operating system and the Microsoft Office of productivity software.

MARKETING MIX

PRODUCT

-OS

-Windows Phone

-Internet explorer

-Hardware

-Office

PLACE

-Virtual & Physical

PRICE

-Skimming pricing

-Competitive price

PROMOTION

-Using all social media forum such as Facebook, twitter, google+ and web banners.

-Web Publishing-Xbox 360-Assistive technology

STP OF MICROSOFT

Segmentation & Targeting:-Mass market & Distribution-Used Based

Positioning:-Service focus strategy

B2B

Acer, Lenovo, Dell, Hewlett-Packard, and Toshiba, who pre-install the software on devices.

B2C

On Website Digital Retails

Product Levels of Microsoft

Core Product (Operating Systems)

Actual Product(Microsoft)

Augmented Product (Licensing , Anti-Virus packages)