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Creates more positive customer perceptions
Creates a good brand image
Advertising for the event creates awareness for the brand
Form of public Relations
“Not Only brings beauty to doors, but opens them”
They consider
themselves “the
company for women”
Avon is a makeup
company aimed
towards middle aged
women
People affected by
breast cancer can make up a
large portion of
Avons market
Avon prides itself in
empowering women
1. Comercials
Simple
Show women at the event
2. Celebrity Supporters
Eg: Reese Witherspoon
3. Word Of Mouth
Individuals fundraise to take part
4. Online
•Website
•FB
•Youtube
Increased awareness of the
cause
Improved brand image and
associations
Positive publicity
More recognisable
Opportunity for product range
Their main goal is to help women and not to drive profits Avon is able to recuperate the costs with their increased sales Benefits;