Creates more positive customer perceptions

Creates a good brand image

Advertising for the event creates awareness for the brand

Form of public Relations

“Not Only brings beauty to doors, but opens them”

They consider

themselves “the

company for women”

Avon is a makeup

company aimed

towards middle aged

women

People affected by

breast cancer can make up a

large portion of

Avons market

Avon prides itself in

empowering women

1. Comercials

Simple

Show women at the event

2. Celebrity Supporters

Eg: Reese Witherspoon

3. Word Of Mouth

Individuals fundraise to take part

4. Online

•Website

•FB

•Youtube

Increased awareness of the

cause

Improved brand image and

associations

Positive publicity

More recognisable

Opportunity for product range

Their main goal is to help women and not to drive profits Avon is able to recuperate the costs with their increased sales Benefits;