Download - Automotive Customer Marketing using CRM
Orby TechnologiesOrby Technologies
Set-up and RunPersonalised Marketing Campaigns
using Salesforce.com CRM
Automotive Customer Marketing
Using Salesforce CRM
Orby Technologies
Business Overview
Automotive IndustryStrong Individual or Consumer focus - B2CMultiple Buying Patterns
Initial Purchase of Vehicle - High-value, Infrequent Annual Service of Vehicle – Regular, lower-valueParts – Irregular, infrequent, lower-value
Two-Levels of Communications – from Brand and from DealerAvailable Marketing Channels
TV Advertising in Prime-Time slotsPrint and Radio adsSocial Media PlacementPersonalised messaging
Orby Technologies
Benefits of Personalised Messaging
Increased Brand AffinityImproved customer retention
Closer Dealership RelationshipImproved Vehicle SalesImproved Service and Parts revenue
Personal MessageStrong Call to ActionGenerates Customer promotion of Brand on social mediaSupports other media campaigns
Orby Technologies
THE ELEMENTS OF PERSONALISED AUTOMOTIVE MARKETING
To understand the key elements of a Personalised Automotive Marketing campaign, visit www.orby.ie/pmc