Orby TechnologiesOrby Technologies

Set-up and RunPersonalised Marketing Campaigns

using Salesforce.com CRM

Automotive Customer Marketing

Using Salesforce CRM

Orby Technologies

Business Overview

Automotive IndustryStrong Individual or Consumer focus - B2CMultiple Buying Patterns

Initial Purchase of Vehicle - High-value, Infrequent Annual Service of Vehicle – Regular, lower-valueParts – Irregular, infrequent, lower-value

Two-Levels of Communications – from Brand and from DealerAvailable Marketing Channels

TV Advertising in Prime-Time slotsPrint and Radio adsSocial Media PlacementPersonalised messaging

Orby Technologies

Benefits of Personalised Messaging

Increased Brand AffinityImproved customer retention

Closer Dealership RelationshipImproved Vehicle SalesImproved Service and Parts revenue

Personal MessageStrong Call to ActionGenerates Customer promotion of Brand on social mediaSupports other media campaigns

Orby Technologies

THE ELEMENTS OF PERSONALISED AUTOMOTIVE MARKETING

To understand the key elements of a Personalised Automotive Marketing campaign, visit www.orby.ie/pmc