Introduction

FromthecreatoroftheASO2016LearnAppStoreOptimization(extremelyshrunk-downversionwasdistributedforfree,Amazonhasthefullversion)andmanyother"blackhat","greyhat",and"whitehat"posts,thegeneralpubliccannowhaveaccesstothemosthiddenASOtactics.Thisbookispurelyeducational.Istronglybelievethatinthenewdigitalera,sharingofinformationwillencouragecollaborationwhichwilleventuallypromotegrowthandtheneedofadvancement.Theestablishmentwillalsohelpappdeveloperstobecomemoreawareofandunderstandwhatcanbedoneinthedigitalworldsotheycanmakeinformeddecisionsontheirapps.Ifyoufindthisbookuseful,pleasehelpmebysharingitwithyourfriendsandcolleagues.

MarlonFrancoofGamesGadgets&GizmosisanASOhacker,astart-up,dataanalysisandurgencyjunkie

whospendsmostofhistimelookingforwaystomanipulateapps’rankingsintheAppStore.He’stheowner

ofGamesGadgets&Gizmos,SkateShoesPH,andBestFoodInTown,whograduatedwithadegreein

InformationTechnologyinthePhilippines.

It’snotasecretthattherearenowagoodnumberofASOserviceprovidersallovertheWorld.Marlon,the

ASOHackerisoneofthem.Heisofficiallygoing4yearsandhasgrowntoateamof5strong.Justforgiving

yousomenewsontheservicesthatheprovides,here’swhat’sbeenhappeningtohimasanASOservice

providerhereinthePhilippines.

SocialMedia

It’snotthatmuchbuthispersonahasslowlybutsurelygrownitssocialcircle.Hehasseenincreasedin

engagementonhisFacebookPageandTwitterandhasthousandsofpeoplesubscribedtohisEmailList–all

ofwhomwe’vekeptconfidential.Theyarehappilyreceivinghislatestentrieseverytimehepostsanewone.

Direct

Hegetsaround3,000directtraffictohisblogentrieseachmonth.Inthethreeplusyearsthathe’sblogging,

Heconsidershimselfblessedtohavethatnumberrecognizehisbranding.Ithinkthatbrandinghasalottodo

withASOtoday.

Thepointofthematteris,it’snotanovernightthingtobuildacommunityandbrand.Ittakesalotofhard

work,consistency,creativity,andcommitment.Thesearejustnumbers.Theunderlyingvalueofhiscompany

isn’treallyinhowbigourcommunityisbuthowwellheservesthemandhowwellhetakescareofhisbrand.

ASOServices

Ifyoudidn’tknow,heprovidesASOservices(duh!)aroundtheWorld.Hehascateredtointernationaland

Philippinebrandsinhis2officialyearsintheASOindustry.HedoesmorethanjustASO,ashecaresabouthis

clients’brands.YoucancheckouthisASOandInternetMarketingPackageshere.

HerecentlyrevampedhisASOServiceswebsiteandhaspublishedanASOBookfordummies–checkitout!

AcknowledgmentandDedications

Mysincerethanksgofirstandforemosttomybelovedwife,MaraFranco,whohasbeenmyinspirationandmotivationforcontinuingtoimprovemyknowledgeinASOandmovemycareerforward.Sheismyrock,andIdedicatethisbooktoher.Ialsothankmywonderfulchildren:Marga&Teo,foralwaysmakingmesmileandforunderstandingonthoseweekendmorningswhenIwaswritingthisebookinsteadofplayinggameswiththem.IhopethatonedaytheycanreadthisbookandunderstandwhyIspentsomuchtimeinfrontofmycomputer.I’dliketothankmyparents,forallowingmetofollowmyambitionsthroughoutmychildhood.Myfamily,includingmyin-laws,havealwayssupportedmethroughoutmycareerandauthoringthisbookandIreallyappreciateit.IlookforwardtodiscussingthisbookwithmyfamilyatfuturegatheringsasI’msuretheywillallreaditsoon.

Firstofall,WhatIsASO?

Fortheuninitiated,ASOstandsforappstoreoptimizationanditreferstothepracticeofmakingyourappavailableforappstoresearchengineslikeAppleandGoogletoincludeintheirresultswhensomeonesubmitsasearch.Whenyousimplypublishanapp,thesesearchstoreswillgenerallyfinditandincludeitintheirmassiveindexofapps.Butyouwanttodomorethangettingindexedright?Youwanttomakesurethattheseappstoresassociateyourappwiththekeywordsthatyourcustomersandpotentialcustomersaretypingintothesearchfield,hopingtofindanapplikeyours.

OK,sowhatisBlackhatASO?

BlackHatreferstoaggressiveAppStoreOptimizationstrategiesthatcanormayviolatethesearchAppStore’sguidelinesandbestpractices.

Theprimaryrecognizabletraitofblackhatappstoreoptimizationisitsdisregardforusersanditsprimaryfocusonmanipulatingkeywordapprankings.

Mostcommonstrategiesincludeapptrafficboost,downloadsautomation,andkeywordstuffing.Thesearesaidtobeproventohelppositionlow-qualityappsintheAppStoresearchresults.

Eventually,theAppstores(iTunesandGooglePlay)caughtonandtackledblackhatpracticesbyupdatingtheirsearchalgorithms.Fromthenon,anappwouldbepenalizedbythemwhenusingblackhattactics.

However,therearestillblackhatstrategiesthatwork(you'lllearnmoreaboutitlateron)anditwillhelpyouskyrocketyourapp’sorganictraffic.

InChina,ifyoudon’tknowwhattheslangword“shuabang”means,youaredefiniteoutoftheloop.ItisthehottesttopicintheChinesemobilemarketingcirclenowadays.

ShuabangisanASOindustryandconsideredoneofthemosttroublinggangsofsystemgamerswhospecializedinprovidingBlackHatASOservices.Typically,theysellinstallsanduserratingstoappdeveloperstohelpboosttheirprofile.

ShuabangBlackhatMethodsforiOS

ShuabangpractitionershavecreatedmillionsofphantomAppleiTunesaccounts

Theyoffernewdownloads,ratingsorwhatevermeasurementsrequiredtomanipulatethenumbers.

Shuabangisasport,anditisn’tacheapone.Shuabangfeesstartat$1,500togetintoatop100list—atop10listingcostsasmuchas$10,000perday.Prettyexpensiveeh?

Whenyouhireaservice,thecompanyhireandsubcontract150to200agentswhowilllogintoiTunesusingtheShuabangcompany’smillionsofiTunesaccountstodownloadandreviewtheappsasoftenasisneededtofulfillyourorder.

Iftheyfailedtodeliver—beitdownloads,thedesiredrankingortheperiodoverwhichtherankingismaintained—yourmoneywillberefunded.Noquestionsasked.

Shuabangmethodsinclude:boostingratingsallatonceinjustacoupleofhours,doingitonaFridaytomaximizeexposureduringtheweekendsorspreadingitoutoveramonth,yankingratingsupwhenevertheyslip.

ShuabangBlackhatMethodsforAndroid

TheycreateWidgetstoautomaticallydownloadappsinordertogethigherrankingsinAndroidappstores.Also,it’snosecretthatmanyChineseInternetcompanieshavebeensecretlyinstallingapps,ormisleadinguserstouninstallcompetingonesonusers’PCsor,morerecently,mobileAndroiddeviceswithouttheirknowledge.

Theycreatethousandsof“Shanzhai”apps,spinoffsorknockoffs.Nomatterhowmanyusersthoseknockoffscanget,theycarryadsorhavein-apppaidofferings.Toattractusers,lotsofknockoffsusepicturesofsexymodelsasappiconsortakevariousshadytacticstotrickingusersintodownloadingthoseapps.

TheysecretlysideloadAndroidappsintousers’devicesthathaverats.OnecompromisedAndroiddevicemustbeverybusyatnightdownloadingallkindsofapps,openingthem,andthenuninstallthembeforetheirmasterswakeupinthemorning.Shadyopsgosofarastomakepurchaseswithusers’onlinebankingaccounts.

BlackHatASO-TheDarkSideofAppStoreOptimization

ThedarksideofASO,whendonecorrectly,canyieldstaggeringresults...inadditiontoahighriskof

gettingyourappbannedfromalltheAppStores.Someofthesetechniquesincludekeywordspamming

andboosting.

ManufacturingLinkPopularity

SamewithBlackhatSEO,linkpopularitytechniquesareaimedatimprovingyourapp'sbusiness.Mostly,

thisisdonetodestroyacompetitor'sbrand.

NegativeAppReviews

SomemarketersusecheapIndianlabortospamnegativereviewsonapps.Itisusedtotrytoruinthe

competitorsbrand.

EmailSpam

Lotsofhighmarginappsspamunknowingnewappdevelopersaskingforreviewexchanges.Some

peoplemayalsospamforacompetitortotrytodestroytheirbrand.

3WayLinkTrade

Somepeoplesetupreviewexchangesitesandhaveyouregistertotheirsitethatdoesnotreally

provideanything.Inexchange,youwasteyourtimereviewingtheirapps,expectingthatthey'llreturn

thefavor.Yeah,theremaybesomethreewaylinktradesthatarelegit,butmanyarenot.

ASOPropaganda

Oneofthequietestformsofso-called"dark"ASOisrumormongering.Bycreatinganappearanceof

authenticityforaparticulartacticormethod,anASOcaninfluencelesserASOstopursuethattactic.

Thisisespeciallyeffectiveonneworpart-timeASOs.Inacompetitiveworld,suchdiversionscansecure

exclusiveaccesstoopportunities,andcanbeverylucrative.

Takeforexamplepublic"ASOGuidelines"includingsuchthingsasbooksatAmazon,blogsorwebsites,

publicforums,andwikis.Byaggregatingacommunityofself-proclaimedASOstocontribute"expert

content",onecreatesanappearanceofauthority.AppmarketersorASOexpertsareanxioustodiscover

newmethodsorhackstomanipulatetheAppStorerankingsbecauseitprovidesthemwithsome

externalvalidationas"knowledgableASOs",visibletotheuninformedpublic.Consequently,that

consumingpublic,includingwanna-beASOs,aredeceivedintobelievingthatthetacticsandmethodsso

publicallydocumentedareaccurateandcomplete.

Infact,therealcompetitivetacticsareabsentfromsuchpublications,duetothesimplefactthatpublic

disclosurewouldpromptlyrenderthemineffective.Theconsumingpublicisblindtotheinherent

samplingbiasofthewiki(norealASOsecrets,norealcompetitiveadvantages).Insomeextremecases,

ASOsmaypublishsuchpublicASOdocumentsforthe"publicgood"onlyuntiltheyarecontent-richand

popularamongthenaive,atwhichpointtheownercanslapadsalloveritandmonetizedthatfree

contentforpersonalgain.ProfessionalASOsarewiseenoughtoalwaysinspectdisclaimers.

8ThoroughlyExplained"ASO"AppStoreOptimizationHacksthatworkin2016

TherearemanyarticlesonlineandinfohubsthatofferyoualltheverybestadviceonAppStore

Optimization,theicons,screenshots,thetitle,competitors,therightwaytowriteanappdescription

this,oh,blahblahfishpaste!

Inreality,wearealljustlookingforthathack,right?That“onebuttonfixesitall”thing.TheASOhack

thatdefiestheneedforyoutobearocketscientist.Wewantthatgratification.Whileitmaylookas

thoughIamdefeatingtheendsofjusticehere,orthatthiswitcherisrevealinghisdarkmagic,thefactis

thatthesedirtylittlehacksaretotallywithinyourcontrol.Totally.

Sohereitis,thelowdowndirtyASOhackguide:

1)ReverseEngineerCompetitors'AppDescription

Theinternetisaplacewhereyoucanlearnfromthemistakesandsuccessesofothers.Manypeopletry

toreinventthewheelwhichisoftenacompletewasteoftime.Mostonlinestrategiescarriedoutby

successfulASOexpertsleaveatrail.ThismeansyoucanfindasuccessfulonlineASOcampaignand

easilyreverseengineerit.

Mostsuccessfulappshaveagoodandwell-crafteddescription.Thisresultstoahigherrangeofsocial

signalsthatindicatethatit'sasuccess.Alargenumberofpositivecommentsandsharingonvarious

socialmediaplatformsisaclearsignthatyourcompetitor’scontentstrategyisworking.

2)DriveTrafficThroughLessCompetitiveASOKeywords

ThequalityandrelevanceofyourkeywordstoyourappcontinuestobeahugefactorinsuccessfulASO

ormarketingcampaigns.Thereare2waystoeffectivelydothisin2016-youneedtofocusonlongtail

keywordsandtrendingnewsandeventsinanindustryorlocality.

3)LongTailASOKeywords

Itmaynotbepossibletorankhighlyforshorter,morepopularkeywordsintheappstoresearch

engines.

However,longtailkeywordscanbringyouhugeamountsoftrafficwhenthisstrategyisimplemented

correctly.SimplewaysIhaveachievedthisinthepastincludeusingtherightkeywordtools-google

play,googletools,Mobileaction,andSearchman.Longtailkeywordsgivethosewithfewerresourcesan

opportunitytogettrafficlargercompetitorsignore.Inmostcasesthetrafficgeneratedthroughalong

tailkeywordstrategyismoretargetedthanhighlevel,expensivekeywordstoo.

4)PiggybackonthepopularityofthelatestNewsandEventsinanIndustryorLocation

Workinginanindustryornichewhichprovideslocal,nationalorinternationalupdatesonaregularbasis

givesanappowneranopportunitytorankhighlyforpopularkeywords.Byusingthekeywordsfoundon

news,trendorevent,it’spossibletopiggybackonthepopularityofthelatestnews,trendsandevents

associatedwithyourapp.

Thisresultsintrafficcompetitorsmaynothaveconsidered.

5)UseImagesandVideoMoreEffectively

Thepopularityofimages(iconsandscreenshots)andpromotionvideowillcontinuetoincrease.These

formatsshouldbeusedtopre-sellappsinthecomingyear.Encouragingmorelikes,shares,tweets,pins

andothersharingactivitieswillbeessentialasmorepeoplerealizehowpowerfulthesevideosand

imagesare.

Morecompetitionwillexistonlinethisyear.However,usingthehacksandinformationI’vedescribed

abovehasthepotentialtoimprovetheASOactivitiesofbusinessesandonlinemarketerswhowishto

increaseapptrafficinthenexttwelvemonths.

6)CollaboratingwithclientsmoretoleveragedigitalPRopportunities

AnASOstrategythatwe’vebeendevelopingandimplementingmoreandmoreatGamesGadgets&

GizmosiscollaboratingwithourclientsmoretoleveragedigitalPRopportunities.FolksinASOhave

beentalkingaboutthesimilaritiesbetweenPRandASOforsometimenow(indeeddidI,severalyears

back),butnotallunderstandhowtothinklikePRsdoandhowtospot(orgenerate!)opportunitiesfor

pressattention.Someofthemostvaluablelinksyoucangetarefrommainstreammediaandnews

websites–theselinksaregreatforASOaswellasreferraltraffic,brandawarenessandtrustsignals.‘PR’

isgreatbecauseitcanmeananumberofdifferentthings,atleastoneofwhichwillberightforyour

business;

-Newsflow

-Interviews

-Internalcustomerdata

-Surveys

-Industrypress

-Mediarequests

-Linkbait

-Newsjacking

-Andsomuchmore

Whetherstartingsmallwithsmalltimebloggers,locally,industryornichepublications,orgoinginfora

bigfishintryingtomakenationalandinternationalnews,PRisagreatwayofacquiringvaluable,

trustedandrelevantlinks.

Whateveryourstrategyorapproach,myrecommendationwouldbetotryandpushtheboundariesof

creativity,tomakeyourangleashookableaspossible–therearemanyotherPRsandASOexperts

doingthesamethingallday,everyday,soyourideasneedtobecreative,haveahookandbeableto

cutthroughthenoise.Don’tmakeyourusershappy,makethemecstatic;don’tmakethemangry,make

themfurious;don’tmakethemsmile,makethembellylaugh!

7)EgoBaitingisaverysimple,fastandeasytoexecuteASOstrategy

Egobaiting,asthenamesuggestsistoboosttheegoofanappownerwiththeintentionofreceivinga

backlinkintheprocess.ThiscanbeaccomplishedbysimplycomposingaTop10orTop20orevenTop

50ASOexpertsortopappsblog.EgoBaitingisaverysimple,fastandeasytoexecuteASOstrategythat

willallowanyappinanynichetogainlinksfromimportant,authoritativeandrelevantsitesorsocial

mediaoutletswithinthesameindustry.

Simplywriteaboutthetop10appsthis2016ortopASOexpertsandranktheminorderofbrilliance.

Includealinkifyouwishtoeachblog,publishthepostandthensendanemailtoeachappownersor

ASOexpertstoletthemknowofyourpostsothattheycanstroketheirownegolevelsandsharealink

tothepostontheirappandsocialmediaprofiles.

Youcantakethisapproachabitfurtherifyouwishbymakingyourpostintoanawardscelebrationand

physicallysendingeachappownersorASOexpertsareasonablypricedawardinthepost.Thebacklinks

willfollowandtheserelevantauthoritativelinkswillgiveyouagradualriseinorganicsearchtrafficthat

willjustkeeprisingandrisinginthelongrun.

8)Focusonlongtailkeywordsthatconverted!

It’sasimpleconcept,butmostoftenoverlooked:buildyourstrategiesaroundlong-tail,novolumeASO

keywordsthatyouknowhaveconverted,insteadofbuildingstrategiesbasedsolelyonkeywordswith

themostsearchvolume.

Howtodoit(part1):Therearetwoapproachesyoucantake.First–doyouhaveanyhistoricaldata

priorto(notprovided)?

Foroneofmyclients,wehadbeencreatinganASOstrategyaroundtheirhighestvolumetargetterms

anditdrovetraffic,butnoneofitconverted(fail!).

So,weflippedourstrategy,andinsteadpulledayears’worthofdataonlyontheorganickeywordsthat

actuallyresultedinaconversionandcreatedcontentbasedonlyontheseterms.

Wedidthisdespitethefactthatthesetermsshowednomonthlysearchvolume(accordingto

MobileAction)anddroveonlyahandfulofsessionseachmonth.

Theresult:ThenewASOstrategywedevelopedandimplementedbroughtinalittletraffic,butnearly

allofitconverted!

Howtodoit(part2):Whatabout2016whenyoudon’thaveorganickeyworddatafromAppleand

Googleanymore?!

Ofthekeywordswefoundthatconvertedforourclients,theyallhadthesesimilartraits:

Theywereverylongtail:containingatleast5to7wordswithinthesearchquery

Theywerethislongbecausetheywereoftenintention-basedandsemanticsearches(e.g.someone

speakingtheirqueryintoamobiledevice‘howtodo…,wheredoI…,bestplaceto…’,etc.)

Becausevisitorsweresearchingforsuchcomplexterms,theywereoftenfurtheralongintheconversion

funnelandasaresult,morelikelytoconvert!

AlthoughAppleandGoogleclaimthatthesetermshavenovolumeandyoucanfindthesehighvalueno

volumetargetkeywordsforyourownappbydoingthefollowing:

Exportyourqueriesreport

UsetheLENfunctioninExcelandpullthecharactercountforeachquery

Narrowdowntoonlysearchqueriesmadeupofatleast20charactersormore

OrganizethisnarrowedlistfromA-Ztofindcommonthemes(forexample:howdoI…,wheredoI…,I

wantto…,etc.)

Then–developyourASOstrategyaroundthesethemes!

HAVENOFEAR!EventhoughmostofthesetermswillshowlittletonosearchvolumeinMobileAction,

theyarepotentiallylikelytobringinatleastsometrafficthatwillhaveamuchhigherintentionof

converting.

Enjoyhavinglesstraffic,butmoreconversionsandmoremoney!

AppStoreOptimizationHack-ASOKeywordBooster(iOSOnly)

Hieveryone–thisismeagain.Today,IamgoingtotellyouaboutanewASOhackI’mreallyexcited

about-theASOKeywordBooster.

Fortheuninitiated,ASOstandsforappstoreoptimizationanditreferstothepracticeofmakingyour

appavailableforappstoresearchengineslikeAppleandGoogletoincludeintheirresultswhen

someonesubmitsasearch.Whenyousimplypublishanapp,thesesearchstoreswillgenerallyfindit

andincludeitintheirmassiveindexofapps.Butyouwanttodomorethangettingindexedright?You

wanttomakesurethattheseappstoresassociateyourappwiththekeywordsthatyourcustomersand

potentialcustomersaretypingintothesearchfield,hopingtofindanapplikeyours.

That’swhereourASOKeywordBoostercomesin.Ithelpsyouboostyourkeywordrankingsforyourapp

andwillhelpyougetthehighestqualitytraffic.I’msoexcitedaboutthisbecauseI’vespentalotofmy

careerhelpingappownersanddevelopersdeploythesepracticesontheirappstobringinmorehigh-

qualitytraffic,soI’mpassionateaboutbringingthistoyouguys!

HowASOKeywordBoosterWorks

1.It´sverysimple,basically,youjustneedtoselectakeywordthatyouwanttoimproveitsranking.You

candothisbyusingSensortower.Afreeaccountwilldo.Justaddyourapp,gotoAppStore

Optimization>keywordrankings,andselectakeywordthatyouwanttopromote.

Inthiscase,weusePicLabToolkitMXasourexampleappandstraightenasourmainkeyword.

2.Whatwe'lldonextistoopeniTunes(ifyoudon'thaveitinstalledyet,youcandownloadithere).You

neediTunesaccountsbecauseweneedtodownloadtheappusingthekeywordthatwewantto

promote(straighten).Don'tworry,afewdownloadsperdaycanincreaseitsranking.IfyouwantiTunes

accountsthatyoucanuse,emailmeatadmin@gamesgadgetsgizmos.info.It'snotforfree,though.Iam

sellingitfor$1/account.Anyway,weneedtodownloadtheappatleast20xadaytoboostitsranking.

Again,weneedtousethekeyword"straighten"tolocatetheapp,anddownloadit.

3.Youmaydownloadtheappasmuchasyoucan,onadailybasis-don'tworrythishackissafe.Your

app'skeywordrankingwillsoonimproveafteracoupleofdownloads/days.Seebelow:

Bytheway,Ialsodidthesameonthekeyword"wrinkles."

Note:Resultsmayvary,andofcourseyourcompetitorswillfightback.Forsure,thePerspectiveCorrect

appownerwillbepissedandwillimplementhis/herownASOstrategytoreclaimitsranking.

ASOKeywordBoosterFAQs

IsitSafe?

Yes,totallysafe.

RealAccounts?

Yes,theseare100%realaccounts.Infact,ithasbeen100%safeandtestedonthedeveloperaccountI

havebeenusingforthisforover6months.

HowlongwillIbeontop?

Dependsonhowmanydownloadsyouwillinvest-themorethebetter.

iPhoneoriPad?

Youchoose.Worksinboth.

AppStoreOptimizationHack-MaximizeYourFreeSensortowerAccount

AhigherAppStorerankingforyourchosenkeywordsmakesiteasierforpeopletofindyourapp.In

turn,thisbringsyoumoredownloads.

Today,IamgoingtoshowyouhowcanafreeSensorToweraccounthelpyoufindthebestkeywordsfor

yourapp.

HowToUseSensorTower(FreeAccount)forSelectingKeywords

OneofSensorTower’svaluablefeaturesistheAppStoreOptimizationsection.It'sdesignedtohelp

userstargetastrongsetofkeywords.

Withonly100charactersavailableforthekeywordsfieldintheAppStore,eachcharactercounts.

SensorTowercanprovidetechnicalrecommendationstopreventyouneedlesslychasingunnecessary

keywords—forexample,keywordsinyourapp’stitle,orpluralvariationsofkeywordsyoualready

target.

Itwillalsotellyouifyouhavecharactersfreetoincludemorekeywords,allowingyoutomakethemost

ofwhatyouhaveavailable.Moreover,itwillevenrecommendkeywordsyoushouldtarget,andprovide

somesuggestionsthatyoumightnothaveconsidered.

However,Sensortower'sstartingpriceof$79permonthisnottobesneezedat,butifyou’rereally

lookingforahighlyeffectivetooltohelpwithyourAppStoreoptimization,thenit'swellworththe

investment.

Butifyou'rebudgetistight,andyou'restillintheprocessofbuildingyourprofileasanASOconsultant,

thenthismighthelpyou.

IfyourSensortoweraccountisfree,there'salimitonthenumberofkeywordsthatyoucansearchfor

rankings(8keywordsperdayIthink).ButIhavefoundatrick.Iusedtocheckkeywordrankingsinthe

KeywordRankingssection,butnotanymore.Youonlyneedtousethisfeaturewhenyoualready

launchedyourapp,andyouneedtoknowhowwellyourankedonthekeywordsthatyouhavechosen.

Butifyouarestillinthekeywordresearchingphase,youcancheckyourkeywordsusingtheKeyword

Optimizationsection.Why?Youcancopyandpasteasmanyaskeywordsyouwantinthekeywords

fieldanditwillprovidethesameresults.Seethepicturebelow.

Then,youcanselectyourbestkeywords.WhatIdoisIselectthosewithlow-mediumcompetition,and

goodrankingscore.Ialsotakeintoconsiderationthenumberofappsusingthekeyword.Ifit'smore

than1,500,Iditchthem.

Then,I'llhighlightthekeywords,CTRL+C

Pasteitintoaspreadsheet.

DeleteColumnsBandC

Andyounowhaveagoodlookingkeywordresearchreport.

NextisIselectallmykeywords

CopypasteitinaWordDocument

PressCTRL+H,tofindandreplace(^pwith,)-thiswillshowyourkeywordsinthefollowingformat:

keyword1,keyword2,keyword3,....

EndResult:

IcannowcopyandpastethesekeywordsintheCharacterCountOnlinetextboxsoI'llget100

characterskeywordssetforUS,SP(Spain),ifit'smorethan200,IcanaddalocalizationforCA-EN,

Australia,ortheUK.Cooleh?

IhopethatthesesomewhatoutlandishASOtipshaveprovidedsomeusefulinsightsandprovidedyouas

areaderwithsomethingtothinkaboutafterwards..Ifyou’vehadothercooltipsorhacksinusing

SensorTower,I’dlovetohearfromyouinthecommentssectionbelow.Similarly,ifyouprefera

differentAppStoreOptimizationtool,letmeknowwhichoneandwhyyouthinkit’sthebetterchoice!