Download - ASO for iOS 11
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iOS 11
September 19, 2017
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Today (stories)
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Today (stories)
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Today (stories)
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Today (stories)
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Today (stories)
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developer.apple.com/app-store/discoverability
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Apps
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Apps
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Apps
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Apps
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Apps
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Apps
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Games
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Games
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Games
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Search
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Search
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Search
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Search
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iOS 10 vs. iOS 11
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iOS 10 vs. iOS 11
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iOS 11 Screenshots
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iOS 11 Screenshots
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iOS 11 Screenshots
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iOS 11 Screenshots
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iOS 11 changes in search
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Screenshots vs. Video
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Vertical vs. Horizontal
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Product Page
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Product Page
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Product Page
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Product Page
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Product Page
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Product Page
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Product Page
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Product Page
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Search: Developer Page
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Search: Developer Page
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Search: Developer Page
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Search: Developer Page
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Search: Developer Page
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Search: In-App Purchases
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Search: In-App Purchases
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Search: In-App Purchases
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Search: In-App Purchases
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iOS 11 Summary1.App Name length <= 30 !!!
2.Subtitle <= 30 !!!
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App Name
Name must be unique
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Important: save current search visibility
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iOS 11 Summary1.App Name length <= 30 !!!
2.Subtitle <= 30 !!!
3.What’s New
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iOS 11 Summary1.App Name length <= 30 !!!
2.Subtitle <= 30 !!!
3.What’s New
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iOS 11 Summary1.App Name length <= 30 !!!
2.Subtitle <= 30 !!!
3.What’s New
4.3 screenshots in search
5.1-3 video + auto play
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iOS 11 Summary1.App Name length <= 30 !!!
2.Subtitle <= 30 !!!
3.What’s New
4.3 screenshots in search
5.1-3 video + auto play
6.Developer Page & In-App Purchases in search
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iOS 11 Summary7.Promotional Text (before Description)
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iOS 11 Summary7.Promotional Text (before Description)
8.Description can be changed when submitting an app update
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iOS 11 Summary7.Promotional Text (before Description)
8.Description can be changed when submitting an app update
9.Renew rating history
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iOS 11 Summary7.Promotional Text (before Description)
8.Description can be changed when submitting an app update
9.Renew rating history
10. Reply for reviews
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7.Promotional Text (before Description)
8.Description can be changed when submitting an app update
9.Renew rating history
10. Reply for reviews
11. ASO for In-App Purchases
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iOS 11 Summary
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ASO for iOS 11 readyPositions
1. Optimize: name, subtitle, keywords
2. Move some keywords from name to subtitle
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ASO for iOS 11 readyConversion Rate
1. Improve visibility:name, subtitle
2. Optimize screenshots
3. Test video (horizontal?)
4. Work with avg. rating
Positions
1. Optimize: name, subtitle, keywords
2. Move some keywords from name to subtitle
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