codestrong aso keynote
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Making More Money With Your Apps:
Top 5 Tips and Tricks
Jeremia KimelmanDeveloper Evangelist
@jeremiak
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1. Who here has a live mobile app
in any store?
2. Who is making a living off of some
deployed apps?
3. Ok, well who is at least making some
beer
money from their mobile apps?
So who are you?
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1. Think about revenue while building
your app
2. Marketing doesn't start on launch day,
it should start way before
3. Optimize marketing collateral (ASO)
4. Develop a paid user acquisition plan
5. Iterate with user feedback
So let’s build a mobile business
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60% of iOS developers…
Problem
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60% of iOS developers…
DON’T BREAK EVEN
Problem
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“Without marketing your product is just a project”
- Rob Walling
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Projections and realistic expectations are crucial for a well performing business
Only 4 ways to make money in mobile:1. Contracting2. Paid downloads3. In-app purchases4. Advertising
1. Revenue
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You don’t know how much revenue you can expect before you launch an app
Problem
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There are tools…
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Gaming Specialty Community Utility
Contract Paid downloads In app Purchase Advertising
Each model has great applications
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There are few misconceptions about advertising on mobile
1. User drop off2. Poor ads being shown3. Interfering with UX
Advertising
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Calculating Lifetime Value (LTV)
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App development lifecycle
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• LaunchRock• Twitter account• Tumblr• App teaser trailer• Use promo codes wisely
2. Marketing - Generate early buzz
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• Get feedback through beta testing– Great find for finding errors,
bugs and crashes– Not just errors, but also UX/UI feedback
• Beta testers will be your most loyal users, and you can leverage them as an unpaid army of evangelists
Beta Testing
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• Idea validation• APIs that will help you acquire
and retain customers– Push notifications– Analytics– Performance advertising tracking for paid
user acquisition campaigns– Social ties to increase engagement and discovery
• Work flows that consider advertising(if that's part of your monetization model) as wellas getting your users to rate you in theApp Store
While you’re knee-deep in bytes…
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Except not.
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• With 700K+ apps, its going to behard to get noticed
• Leveraging your users throughthe social or interests graphs canbe a great idea
• Social will likely not carry your appto the top of the charts, you’re goingto need a good app
2. More buzz == more success
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• Improve conversion rate of landingpage to download
• Improve rankings in search
3. Two Pillars of ASO
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ASO: Visually appealing graphics
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Case Study: Dwellable
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Case Study: Dwellable
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ASO: Description bulleted and updated
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ASO: Cross promote your other apps
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ASO: Ratings (and high ones at that!)
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ASO: Ratings
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ASO: Ratings
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Users notice apps by….
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Users notice apps by….
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ASO: Optimize for Search
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ASO: Optimize for Search
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ASO: Optimize for Search
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ASO: Optimize for Search
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ASO: Optimize for Search
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LTV > COA
4. Develop a paid user acquisition plan
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• Ratings• Length on handset• Velocity of downloads
App Store rankings
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Download velocity
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• Analyze and iterate– Where are your users spending their time?– Where are they not?– How long does each user spend in
the app and what is the best way tomonetize that pattern?
• Errors and crashes will cost you dearly
Step 5: Feedback
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@jeremiak
Thanks!