Download - Articulating geek for non geeks

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Page 1: Articulating geek for non geeks

TRANSLATING

TECHNOLOGY, WHEN

GEEKS AND

CUSTOMERS COLLIDE

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Page 3: Articulating geek for non geeks

#1 UNDERSTAND THEIR PAIN

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#2 WALK IN THEIR SHOES

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The Rackspace Cloud

#3 LEARN THEIR LINGUA FRANCA

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#4 FILTER

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#5 CONTINUOUSLY ASSESS

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