articulating geek for non geeks
TRANSCRIPT
TRANSLATING
TECHNOLOGY, WHEN
GEEKS AND
CUSTOMERS COLLIDE
#1 UNDERSTAND THEIR PAIN
#2 WALK IN THEIR SHOES
The Rackspace Cloud
#3 LEARN THEIR LINGUA FRANCA
#4 FILTER
#5 CONTINUOUSLY ASSESS
TRANSCRIPT
TRANSLATING
TECHNOLOGY, WHEN
GEEKS AND
CUSTOMERS COLLIDE
#1 UNDERSTAND THEIR PAIN
#2 WALK IN THEIR SHOES
The Rackspace Cloud
#3 LEARN THEIR LINGUA FRANCA
#4 FILTER
#5 CONTINUOUSLY ASSESS