Download - Arin6912 presentation
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The Studios
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Criminalizing File Sharing
“The natural tendency of these firms is toeliminate the unauthorized use of theirintellectual property, and in turn, maximizethe economic value of each product.” (p. 442)
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The Internet and P2P
• Democratizes production, invigoratescreativity
• Matching of supply & demand in distribution• Decentralized data exchange, relative decline
in centralized control• Copying = no rivalry or scarcity
Copying is not theft! http://thepiratebay.org/blog
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P2P put to right use
• DRM technology:Access rules when, where, how
• Flexibility• Cost efficiency, higher revenues predicted,
consumer rewards possible• Four business models prove legal and
economic incentives
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Behaviour of Oligopolies
• Protect spatial and temporal structure(Release Windows)
• Home entertainment and DVD• Short-term planning, neglecting potential of
new market (gatekeepers)• Reflect, defend, and enforce existing
structure of industry
http://www.youtube.com/watch?v=e1mmUs68T_4&feature=related
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Reasons for such Behaviour
1. Legal and territorialstructure of assetownership
2. Protecting “ReleaseWindows“
3. Vested interests4. Risk-averse executives
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What happened since 2006
• iTunes‘ deal with the studios• Blockbuster Video goes down
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• 1980s:“Home taping iskilling music”
• Pirates want toliberate
• MPAA lawsuitraised awareness
• Pirate Party• MediaDefender
affair• ...
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Discussion
• Copying is no theft but does the communicationstrategy of the studios actually make us feel guilty?
• Is history repeating itself?• Do you think consumers will actually upgrade their
DVD collections by buying the films they alreadyhave again in high definition?
• Considering the The Pirate Bay-case – do youthink, the public can influence the studios?
• Is digital media really controllable?