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ARF Virtual Town Hall: How is the Coronavirus Impacting the Global Advertising Industry?
March 26, 2020
#ARFtownhall
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ARF Town Hall: Coronavirus
Laura Martin, CFA & CMTEntertainment & Internet
Analyst, Needham & Company, LLC
Christian PolmanChief Strategy Officer
Ebiquity
Brian Wieser, CFAGlobal President of Business
Intelligence, Group M
Scott McDonald, Ph.D.CEO & President
ARF
#ARFtownhall
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70 71 72 73 74 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 00 01 02 03 04 05 06
GDP Ad Expenditure
Source: HM Treasury, ZenithOptimedia
Note: ATL media only
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100
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100 96 88 89106
119
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50
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150
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1980 1981 1982 1983 1984 1985
Sa
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Maintained/increased adspend 1981/2 Decreases adspend 1981/2
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