Download - Are you LinkedIn?
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Are You LinkedIn?
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Your Address Book On Steroids
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Your Address on Steroids
• Over 100 million users - 44 million in US• 60% male• Most users working for companies with over 1000
employees • Highest proportion are active in high tech, finance
& manufacturing• LinkedIn used by 69 of the Fortune 100
companies
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It is Free to Join
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Completing Your Profile
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Tips to Complete Your Profile
• Work, school and associations experience• Accomplishments not just titles• Professional photo• Links to social media, blog & website• Customize your profile URL• Content is searchable, consider links, tags
and anchor text
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Network Building
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Let LinkedIn Reconnect You
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Ask For Introductions
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Make a Positive Impression
Updates once or twice a week is sufficient. Make it the MOST interesting thing you are doing this week
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Endorsements
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Endorsements
•Ask key people to give you a reference
•Return the favor-give endorsements•Monitor them- if you no longer want to be associated with the endorser remove from your profile
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Promote Events
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LinkedIn Answers
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Using LinkedIN Answers
• Establish yourself as a thought leader/expert• Get noticed by asking and answering• Search key topics• Ask poignant questions• Answer questions if you are SURE of the answer – In regulated industries, be sure to check before answering
• The more you answer the more you will be noticed
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Groups
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LinkedIn for Lead Generation
• Similar to Facebook and adwords
• Good for both hiring and selling
• Cost per click structure• Choose budget, timeframe
and demographic target
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Why LinkedIn?
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Responsive Web Site
Resize for Device
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Simplicity
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Strong Visuals
• Elegant Theme Standard Gallery• Next Gen Gallery• Categories• Portfolio
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Videos
• Load to YouTube• Embed in Your Site -
http://www.roundpeg.biz/2011/10/social-media-strategy-and-budget/
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Branded Social Media
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Forms:
• Schedule Appointment - • Contact
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Clear Calls to Action
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Smaller Logos
• http://www.spinweb.net/• http://www.roundpeg.biz• http://www.elegantthemes.com/gallery/• http://www.studiopress.com/themes
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Balancing Brand & Avatar
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Maps and Locators
• aegoals.com/distributors• fiveguys.com