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Fujitsu Forum 2016
#FujitsuForum
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Applying AGILE Delivery to Digital Transformation
James Bambrough
Head of Applied Technologies – Fujitsu Digital
@jgbambrough
Cedric Jadoul
Head of Digital Strategy – Fujitsu Benelux
Renaud Marquet
CIO - Lombard International Assurance
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Digital Transformation is all around us …
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… and it is generational
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What is driving this change?
The pace of technology is accelerating and many businesses are unable to move quickly enough to maximise this opportunity
PACE
Consumerised demand to achieve more with less, and faster
Traditional business models are rapidly disrupted by new market entrants with low barriers of entry and greater appetite for risk
VOLATILITY Customers are increasingly demanding services which are digital by default
EXPECTATION Uncertain market conditions require innovative solutions which are quick to pilot, implement and roll out learn fast
UNCERTAINTY
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AGILE vs Waterfall as an Approach
The Agile Approach
for
WATERFALL Schedule/Plan
Driven
AGILE Outcome
Driven
Requirements Resources | Time
Resources | Time Outcomes
Fixed
Estimated
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Golden Rules for Effective AGILE Transformation
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Golden Rules for Effective AGILE Transformation
Always begin with the end in mind
What will this product achieve for you?
What is the benefit that you are bringing by undertaking this piece of work?
Keep true to your goal
1. Start with the end in mind
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Golden Rules for Effective AGILE Transformation
1. Start with the end in mind
2. Use a framework, not a methodology
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Golden Rules for Effective AGILE Transformation
1. Start with the end in mind
2. Use a framework, not a methodology
3. Communicate, collaborate & diversify
Don’t isolate - work as a team
Collaboration is key - it offers perspective and rapidly iterates through ideas
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Golden Rules for Effective AGILE Transformation
1. Start with the end in mind
2. Use a framework, not a methodology
3. Communicate, collaborate & diversify
Diversify your team
Mix up your X, Y and Z’s
Don’t think outside the box…
Until your box is big enough to think inside of!
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Golden Rules for Effective AGILE Transformation
Designed to fit in, not fit out
My user will quickly be able to achieve their desired outcome
I can quickly and simply do what I need to do
Check the price on Internet
Show the product to your family/friends
Complete the transaction
Focus on the user journey
1. Start with the end in mind
2. Use a framework, not a methodology
3. Communicate, collaborate & diversify
4. Engage your audience
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Golden Rules for Effective AGILE Transformation
It’s one thing to discuss requirements documentation, but it’s a whole other level of imaginative collaboration when both parties can play with a prototype and explore limitations and possibilities
Documentation can be misinterpreted, but experiences are shared
Who reads specifications?
1. Start with the end in mind
2. Use a framework, not a methodology
3. Communicate, collaborate & diversify
4. Engage your audience
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Golden Rules for Effective AGILE Transformation
User eXperience is Key
1. Start with the end in mind
2. Use a framework, not a methodology
3. Communicate, collaborate & diversify
4. Engage your audience
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Golden Rules for Effective AGILE Transformation
Keep it outcome relevant
1. Start with the end in mind
2. Use a framework, not a methodology
3. Communicate, collaborate & diversify
4. Engage your audience
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Golden Rules for Effective AGILE Transformation
1. Start with the end in mind
2. Use a framework, not a methodology
3. Communicate, collaborate & diversify
4. Engage your audience
5. Prove fast, prove cheap
Wireframes, mockups, and requirement documents live in paper, not reality
Prototyping allows teams to experiment, giving them the freedom to fail cheaply while learning more
Prototypes increase estimate accuracy by 50% while reducing requests for clarification by 80%
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Golden Rules for Effective AGILE Transformation
Do what is right for your audience!
1. Start with the end in mind
2. Use a framework, not a methodology
3. Communicate, collaborate & diversify
4. Engage your audience
5. Prove fast, prove cheap
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Golden Rules for Effective AGILE Transformation
How does this look in practice?
Sketch
Wireframe
Design Usable prototype
1. Start with the end in mind
2. Use a framework, not a methodology
3. Communicate, collaborate & diversify
4. Engage your audience
5. Prove fast, prove cheap
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Golden Rules for Effective AGILE Transformation
Test viability
Validate market assumptions
Quick go to market
Get feedback earlier
Improve you prototype
Test product usability
You need a Minimum Viable Product
MVP Final product
1. Start with the end in mind
2. Use a framework, not a methodology
3. Communicate, collaborate & diversify
4. Engage your audience
5. Prove fast, prove cheap
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Golden Rules for Effective AGILE Transformation
DO NOT GIVE WALKTHROUGH GUIDES!
Diversify in your testing team – use external help
Watch how people interact
Time how long it takes to do things
Adapt to the individual Test, learn, improve, test, learn…
MVP i1 i2 i3 in
6. Iterate, test, iterate, test
1. Start with the end in mind
2. Use a framework, not a methodology
3. Communicate, collaborate & diversify
4. Engage your audience
5. Prove fast, prove cheap
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A real world example
Renaud Marquet
CIO - Lombard International Assurance
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How can Fujitsu help ?
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Concept
XpressWay Defined
Discover
Prove
Apply
Evolve
XpressWay (ex-pr’ess-way) noun.
An agile and flexible approach using best-practice tools and automation in order to drive rapid outcomes, maintaining the vision of the business drivers for the customer.
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Why do it?
What’s the deal with Prototyping and Rapid Development - the XpressWay Approach?
What is it?
A step-up in outcome development that fully engages your customer at a business outcome level A fixed timeframe and fixed cost engagement that rapidly develops tangible solution An AGILE look and feel demonstrator that leverages your branding, language and terms Built with the business rather than just the technical team A highly collaborative approach that builds customer intimacy
Because it is better to spend money creating something tangible than it is generating documentation! Because it is business focused - it looks at achieving something that tangibly and measurably helps your
organisation Because it shows rapid innovation with your customers, and allows you to engage with them and make them
part of your solution development
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Space and time to innovate
Bespoke Customer
Innovation Events
For Internal Use Only
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Any Questions?
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