applying agile delivery to digital transformation

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Fujitsu Forum 2016

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Applying AGILE Delivery to Digital Transformation

James Bambrough

Head of Applied Technologies – Fujitsu Digital

@jgbambrough

Cedric Jadoul

Head of Digital Strategy – Fujitsu Benelux

Renaud Marquet

CIO - Lombard International Assurance


Digital Transformation is all around us …


… and it is generational


What is driving this change?

The pace of technology is accelerating and many businesses are unable to move quickly enough to maximise this opportunity

PACE

Consumerised demand to achieve more with less, and faster

Traditional business models are rapidly disrupted by new market entrants with low barriers of entry and greater appetite for risk

VOLATILITY Customers are increasingly demanding services which are digital by default

EXPECTATION Uncertain market conditions require innovative solutions which are quick to pilot, implement and roll out learn fast

UNCERTAINTY


AGILE vs Waterfall as an Approach

The Agile Approach

for

WATERFALL Schedule/Plan

Driven

AGILE Outcome

Driven

Requirements Resources | Time

Resources | Time Outcomes

Fixed

Estimated


Golden Rules for Effective AGILE Transformation



Always begin with the end in mind

What will this product achieve for you?

What is the benefit that you are bringing by undertaking this piece of work?

Keep true to your goal

1. Start with the end in mind




2. Use a framework, not a methodology





3. Communicate, collaborate & diversify

Don’t isolate - work as a team

Collaboration is key - it offers perspective and rapidly iterates through ideas






Diversify your team

Mix up your X, Y and Z’s

Don’t think outside the box…

Until your box is big enough to think inside of!



Designed to fit in, not fit out

My user will quickly be able to achieve their desired outcome

I can quickly and simply do what I need to do

Check the price on Internet

Show the product to your family/friends

Complete the transaction

Focus on the user journey




4. Engage your audience



It’s one thing to discuss requirements documentation, but it’s a whole other level of imaginative collaboration when both parties can play with a prototype and explore limitations and possibilities

Documentation can be misinterpreted, but experiences are shared

Who reads specifications?







User eXperience is Key







Keep it outcome relevant











5. Prove fast, prove cheap

Wireframes, mockups, and requirement documents live in paper, not reality

Prototyping allows teams to experiment, giving them the freedom to fail cheaply while learning more

Prototypes increase estimate accuracy by 50% while reducing requests for clarification by 80%



Do what is right for your audience!








How does this look in practice?

Sketch

Wireframe

Design Usable prototype








Test viability

Validate market assumptions

Quick go to market

Get feedback earlier

Improve you prototype

Test product usability

You need a Minimum Viable Product

MVP Final product








DO NOT GIVE WALKTHROUGH GUIDES!

Diversify in your testing team – use external help

Watch how people interact

Time how long it takes to do things

Adapt to the individual Test, learn, improve, test, learn…

MVP i1 i2 i3 in

6. Iterate, test, iterate, test







A real world example

Renaud Marquet

CIO - Lombard International Assurance


How can Fujitsu help ?


Concept

XpressWay Defined

Discover

Prove

Apply

Evolve

XpressWay (ex-pr’ess-way) noun.

An agile and flexible approach using best-practice tools and automation in order to drive rapid outcomes, maintaining the vision of the business drivers for the customer.


Why do it?

What’s the deal with Prototyping and Rapid Development - the XpressWay Approach?

What is it?

A step-up in outcome development that fully engages your customer at a business outcome level A fixed timeframe and fixed cost engagement that rapidly develops tangible solution An AGILE look and feel demonstrator that leverages your branding, language and terms Built with the business rather than just the technical team A highly collaborative approach that builds customer intimacy

Because it is better to spend money creating something tangible than it is generating documentation! Because it is business focused - it looks at achieving something that tangibly and measurably helps your

organisation Because it shows rapid innovation with your customers, and allows you to engage with them and make them

part of your solution development


Space and time to innovate

Bespoke Customer

Innovation Events

For Internal Use Only


Any Questions?

applying agile delivery to digital transformation

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