@agatestudio
App Store Optimization
Icha
Publishing
Agate Studio
App Store Optimization (ASO)
Annisa [email protected]
Buku oleh Seth Godin
Definition
App Store Optimization :
“The process of improving the visibility of a mobile app (iPhone, iPad, Android) in an app (Google Play, iTunes, Windows Phone Store)
Objective :
- Being found better by users in the app stores
- Rank higher compared to competitors
- Rank higher for specific keywords/category
Why ASO is important?
App SEO in Google Play
Case Study : Supercell’s Clash of Clan
Google Play Page OptimizationApp Title
App Category
Leverage G+Overall App Rating
App Description
Google Play Page Optimization
App Reviews
Total Installs
Link Building
ASO in App Store – On Page Optimization
App Description
App Title
App Screenshot
App Logo
Keyword on App Store
• Keyword spying
• Keyword research
- Review mining
Keyword Tag
Review Mining
Keyword difficulty
Search Rank on App Store
ASO in App Store – Off Page Optimization
• App Ratings
• App Reviews
Conclusion
• On Google Play, SEO has dominant part. Use targeted keyword as much as you can.
• On App Store, put your attention to keyword tag, do more research focus on it.
ASO TOOLS
• Sensor Tower
• Appcodes
• MobiledevHQ
• Straply
• Searchman SEO
Thank You
[email protected]