app store optimization by icha

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@agatestudio App Store Optimization Icha Publishing Agate Studio

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@agatestudio

App Store Optimization

Icha

Publishing

Agate Studio

App Store Optimization (ASO)

Annisa [email protected]

Buku oleh Seth Godin

Definition

App Store Optimization :

“The process of improving the visibility of a mobile app (iPhone, iPad, Android) in an app (Google Play, iTunes, Windows Phone Store)

Objective :

- Being found better by users in the app stores

- Rank higher compared to competitors

- Rank higher for specific keywords/category

Why ASO is important?

App SEO in Google Play

Case Study : Supercell’s Clash of Clan

Google Play Page OptimizationApp Title

App Category

Leverage G+Overall App Rating

App Description

Google Play Page Optimization

App Reviews

Total Installs

Link Building

ASO in App Store – On Page Optimization

App Description

App Title

App Screenshot

App Logo

Keyword on App Store

• Keyword spying

• Keyword research

- Review mining

Keyword Tag

Review Mining

Keyword difficulty

Search Rank on App Store

ASO in App Store – Off Page Optimization

• App Ratings

• App Reviews

Conclusion

• On Google Play, SEO has dominant part. Use targeted keyword as much as you can.

• On App Store, put your attention to keyword tag, do more research focus on it.

ASO TOOLS

• Sensor Tower

• Appcodes

• MobiledevHQ

• Straply

• Searchman SEO