![Page 1: Anyone who embraces Responsive Webdesign is Stupid](https://reader033.vdocuments.us/reader033/viewer/2022052505/55660b94d8b42aa6628b510e/html5/thumbnails/1.jpg)
Anyone who embraces Responsive Webdesign is stupid !
Ric van Westhreenen Youwe
![Page 2: Anyone who embraces Responsive Webdesign is Stupid](https://reader033.vdocuments.us/reader033/viewer/2022052505/55660b94d8b42aa6628b510e/html5/thumbnails/2.jpg)
TEXT HERERESPONSIVE WEBDESIGN:
WHAT?
![Page 3: Anyone who embraces Responsive Webdesign is Stupid](https://reader033.vdocuments.us/reader033/viewer/2022052505/55660b94d8b42aa6628b510e/html5/thumbnails/3.jpg)
TEXT HERE
![Page 4: Anyone who embraces Responsive Webdesign is Stupid](https://reader033.vdocuments.us/reader033/viewer/2022052505/55660b94d8b42aa6628b510e/html5/thumbnails/4.jpg)
SO WHY?
![Page 5: Anyone who embraces Responsive Webdesign is Stupid](https://reader033.vdocuments.us/reader033/viewer/2022052505/55660b94d8b42aa6628b510e/html5/thumbnails/5.jpg)
78% OF TOTAL EUROPEAN POPULATION ARE ON MOBILE
SOURCE: http://wearesocial.net/blog/2014/02/social-digital-mobile-europe-2014/
![Page 6: Anyone who embraces Responsive Webdesign is Stupid](https://reader033.vdocuments.us/reader033/viewer/2022052505/55660b94d8b42aa6628b510e/html5/thumbnails/6.jpg)
41% HAVE A BROADBAND CONNECTION ON MOBILE
SOURCE: http://wearesocial.net/blog/2014/02/social-digital-mobile-europe-2014/
![Page 7: Anyone who embraces Responsive Webdesign is Stupid](https://reader033.vdocuments.us/reader033/viewer/2022052505/55660b94d8b42aa6628b510e/html5/thumbnails/7.jpg)
WEBSITE TRAFFIC BY MOBILE DEVICE GREW ALMOST 10% IN
12 MONTHS
SOURCE: http://content.monetate.com/h/i/25962265-ecommerce-quarterly-eq2-2014
![Page 8: Anyone who embraces Responsive Webdesign is Stupid](https://reader033.vdocuments.us/reader033/viewer/2022052505/55660b94d8b42aa6628b510e/html5/thumbnails/8.jpg)
WEBSITE TRAFFIC BY MOBILE DEVICE GREW ALMOST 25% IN
12 MONTHS (IN EUROPE)
SOURCE: http://content.monetate.com/h/i/25962265-ecommerce-quarterly-eq2-2014
![Page 9: Anyone who embraces Responsive Webdesign is Stupid](https://reader033.vdocuments.us/reader033/viewer/2022052505/55660b94d8b42aa6628b510e/html5/thumbnails/9.jpg)
TEXT HEREDEVICE?SCREEN?
CUSTOMER?
![Page 10: Anyone who embraces Responsive Webdesign is Stupid](https://reader033.vdocuments.us/reader033/viewer/2022052505/55660b94d8b42aa6628b510e/html5/thumbnails/10.jpg)
TEXT HERE
CUSTOMER!
![Page 11: Anyone who embraces Responsive Webdesign is Stupid](https://reader033.vdocuments.us/reader033/viewer/2022052505/55660b94d8b42aa6628b510e/html5/thumbnails/11.jpg)
LIKE A CHEAP SUIT
![Page 12: Anyone who embraces Responsive Webdesign is Stupid](https://reader033.vdocuments.us/reader033/viewer/2022052505/55660b94d8b42aa6628b510e/html5/thumbnails/12.jpg)
ADAPTIVE WEBDESIGN?ADAPTIVE DESIGN?
![Page 13: Anyone who embraces Responsive Webdesign is Stupid](https://reader033.vdocuments.us/reader033/viewer/2022052505/55660b94d8b42aa6628b510e/html5/thumbnails/13.jpg)
TEXT HERE
![Page 14: Anyone who embraces Responsive Webdesign is Stupid](https://reader033.vdocuments.us/reader033/viewer/2022052505/55660b94d8b42aa6628b510e/html5/thumbnails/14.jpg)
TEXT HERE
DOES THIS EMBRACE THE
CUSTOMER?
![Page 15: Anyone who embraces Responsive Webdesign is Stupid](https://reader033.vdocuments.us/reader033/viewer/2022052505/55660b94d8b42aa6628b510e/html5/thumbnails/15.jpg)
WOULDN’T IT BE GREAT IF….
![Page 16: Anyone who embraces Responsive Webdesign is Stupid](https://reader033.vdocuments.us/reader033/viewer/2022052505/55660b94d8b42aa6628b510e/html5/thumbnails/16.jpg)
TEXT HERECUSTOMER
NEED
![Page 17: Anyone who embraces Responsive Webdesign is Stupid](https://reader033.vdocuments.us/reader033/viewer/2022052505/55660b94d8b42aa6628b510e/html5/thumbnails/17.jpg)
BEHAVIOR + FORM + FUNCTION
SITUATIONAL WEBDESIGN=
![Page 18: Anyone who embraces Responsive Webdesign is Stupid](https://reader033.vdocuments.us/reader033/viewer/2022052505/55660b94d8b42aa6628b510e/html5/thumbnails/18.jpg)
TEXT HERE
RWD AWD SWD
![Page 19: Anyone who embraces Responsive Webdesign is Stupid](https://reader033.vdocuments.us/reader033/viewer/2022052505/55660b94d8b42aa6628b510e/html5/thumbnails/19.jpg)
TEXT HERESO WHAT!
![Page 20: Anyone who embraces Responsive Webdesign is Stupid](https://reader033.vdocuments.us/reader033/viewer/2022052505/55660b94d8b42aa6628b510e/html5/thumbnails/20.jpg)
BUT WHY?
![Page 21: Anyone who embraces Responsive Webdesign is Stupid](https://reader033.vdocuments.us/reader033/viewer/2022052505/55660b94d8b42aa6628b510e/html5/thumbnails/21.jpg)
TEXT HERECONVERSION
![Page 22: Anyone who embraces Responsive Webdesign is Stupid](https://reader033.vdocuments.us/reader033/viewer/2022052505/55660b94d8b42aa6628b510e/html5/thumbnails/22.jpg)
TABLET OWNERS COME FROM HIGH-INCOME HOUSEHOLDS, AND [..] SPEND AS
MUCH AS 20% MORE PER PURCHASE THAN REGULAR DESKTOP VISITORS
SOURCE: http://www.mobify.com/insights/2014-mobile-conversion-rate-benchmarks/
![Page 23: Anyone who embraces Responsive Webdesign is Stupid](https://reader033.vdocuments.us/reader033/viewer/2022052505/55660b94d8b42aa6628b510e/html5/thumbnails/23.jpg)
84% USES MOBILE IN-STORE
SOURCE: http://www.cmo.com/articles/2014/5/6/Mind_Blowing_Stats_Online_Shopping.html
![Page 24: Anyone who embraces Responsive Webdesign is Stupid](https://reader033.vdocuments.us/reader033/viewer/2022052505/55660b94d8b42aa6628b510e/html5/thumbnails/24.jpg)
30% MORE SALES WITH AR
SOURCE: http://www.slideshare.net/HiddenCreative/11-0905-salestechnologysellingwithaugmentedreality-long
![Page 25: Anyone who embraces Responsive Webdesign is Stupid](https://reader033.vdocuments.us/reader033/viewer/2022052505/55660b94d8b42aa6628b510e/html5/thumbnails/25.jpg)
TEXT HEREHOW TO GET
THERE?
![Page 26: Anyone who embraces Responsive Webdesign is Stupid](https://reader033.vdocuments.us/reader033/viewer/2022052505/55660b94d8b42aa6628b510e/html5/thumbnails/26.jpg)
TEXT HERE
![Page 27: Anyone who embraces Responsive Webdesign is Stupid](https://reader033.vdocuments.us/reader033/viewer/2022052505/55660b94d8b42aa6628b510e/html5/thumbnails/27.jpg)
FOCUS ON: CONTEXT, PROGRESSION, DEVICES,
FUNCTIONALITY & EMOTION
SOURCE: http://theuxreview.co.uk/user-journeys-beginners-guide/
![Page 28: Anyone who embraces Responsive Webdesign is Stupid](https://reader033.vdocuments.us/reader033/viewer/2022052505/55660b94d8b42aa6628b510e/html5/thumbnails/28.jpg)
TEXT HEREPROBLEM
![Page 29: Anyone who embraces Responsive Webdesign is Stupid](https://reader033.vdocuments.us/reader033/viewer/2022052505/55660b94d8b42aa6628b510e/html5/thumbnails/29.jpg)
PREVIEW IS NOT ONLY ABOUT DEVICES
SOURCE: http://rasmusskjoldan.com/post/58364140673/wysiftw
![Page 30: Anyone who embraces Responsive Webdesign is Stupid](https://reader033.vdocuments.us/reader033/viewer/2022052505/55660b94d8b42aa6628b510e/html5/thumbnails/30.jpg)
TEXT HERECHALLENGING
FUTURE
![Page 31: Anyone who embraces Responsive Webdesign is Stupid](https://reader033.vdocuments.us/reader033/viewer/2022052505/55660b94d8b42aa6628b510e/html5/thumbnails/31.jpg)
RESPONSIVE WEB DESIGN IS NEARING ITS EXPIRY DATE
SOURCE: http://www.roodlicht.com/responsive-web-design-nearing-expiry-date/3394?lang=en#