Anyone who embraces Responsive Webdesign is Stupid

Download Anyone who embraces Responsive Webdesign is Stupid

Post on 28-May-2015

292 views

Category:

Internet

0 download

DESCRIPTION

Presentation I held at the international TYPO3 Conference Berlin. In this presentation I explained the business flaws in Responsive Webdesign, and why alternative forms also won't succeed. By coining the term Situational Webdesign, I showed some alternative ideas to better the way the mobile user experience could be handled.

TRANSCRIPT

1. Anyone who embracesResponsive Webdesignis stupid!Ric van WesthreenenYouwe 2. RESPONSIVE WEBDESIGN:TEXT HEREWHAT? 3. TEXT HERE 4. SO WHY? 5. 78% OF TOTAL EUROPEANPOPULATION ARE ON MOBILESOURCE: http://wearesocial.net/blog/2014/02/social-digital-mobile-europe-2014/ 6. 41% HAVE A BROADBANDCONNECTION ON MOBILESOURCE: http://wearesocial.net/blog/2014/02/social-digital-mobile-europe-2014/ 7. WEBSITE TRAFFIC BY MOBILEDEVICE GREW ALMOST 10% IN12 MONTHSSOURCE: http://content.monetate.com/h/i/25962265-ecommerce-quarterly-eq2-2014 8. WEBSITE TRAFFIC BY MOBILEDEVICE GREW ALMOST 25% IN12 MONTHS (IN EUROPE)SOURCE: http://content.monetate.com/h/i/25962265-ecommerce-quarterly-eq2-2014 9. SCREEN?DEVICETE?XT HERECUSTOMER? 10. TEXT HERECUSTOMER! 11. LIKE A CHEAP SUIT 12. ADAADPAPTTIIVVE EWE DBDEESSIGING?N? 13. TEXT HERE 14. DOES THISEMBRACE TEXT HERETHECUSTOMER? 15. WOULDNT IT BEGREAT IF. 16. CUSTOMERTEXT HERENEED 17. BEHAVIOR + FORM + FUNCTION=SITUATIONAL WEBDESIGN 18. RWDAWDSWDTEXT HERE 19. SOTEX TW HERHE AT! 20. BUT WHY? 21. COTNEXTV HEERRE SION 22. TABLET OWNERS COME FROM HIGH-INCOMEHOUSEHOLDS, AND [..] SPEND ASMUCH AS 20% MORE PER PURCHASE THANREGULAR DESKTOP VISITORSSOURCE: http://www.mobify.com/insights/2014-mobile-conversion-rate-benchmarks/ 23. 84% USES MOBILE IN-STORESOURCE: http://www.cmo.com/articles/2014/5/6/Mind_Blowing_Stats_Online_Shopping.html 24. 30% MORE SALES WITH ARSOURCE: http://www.slideshare.net/HiddenCreative/11-0905-salestechnologysellingwithaugmentedreality-long 25. HOW TO GETTEXT HERETHERE? 26. TEXT HERE 27. FOCUS ON: CONTEXT,PROGRESSION, DEVICES,FUNCTIONALITY & EMOTIONSOURCE: http://theuxreview.co.uk/user-journeys-beginners-guide/ 28. TEPXT RHEOREBLEM 29. PREVIEW IS NOT ONLY ABOUTDEVICESSOURCE: http://rasmusskjoldan.com/post/58364140673/wysiftw 30. CHALLENGINGTEXT HEREFUTURE 31. RESPONSIVE WEB DESIGN ISNEARING ITS EXPIRY DATESOURCE: http://www.roodlicht.com/responsive-web-design-nearing-expiry-date/3394?lang=en# 32. THANKS!TEXT HEREabout.me/vanwesthreenen