2
Contents
• Background and notes • Definitions • Hours of viewing • Channel reach • Channel shares • Audience profiles • Time-shift viewing • Range of viewing by genre • S4C
3
Background and notes
• This document reports industry recognised television viewing figures provided by BARB (Broadcasters’ Audience Research Board) which consists of a panel of 5,100 television homes.
• In 2010, a new BARB panel was introduced – as a result data pre- and post-2010 are based on different viewer panels. In addition, refined geographic boundaries were also introduced. Data comparisons pre- and post-2010 should be considered with caution.
• Changes made to the BARB reporting system in 2010 now allow broadcasters to retrospectively amend the genre labelling of broadcasts they have aired. These changes will apply to all historic data for respective programmes. The analysis within this report is based on a snapshot of data at a given point in time, therefore any subsequent genre labelling amendments will not be accounted for here. The analysis reported here is based on data generated in April 2014.
• The analysis presented is based on BARB data extracted from the Kantar Media InfoSys+ system. This system was introduced in 2012 and as a result there maybe some minor data variations compared with previously presented data.
• Due to the use of large datasets, there maybe some minor data discrepancies as a result of rounding.
4
Background and notes
• Unless stated all analysis is based on whole days. Peak time is defined as 6pm to 10.30pm.
• The analysis looks at trends in viewing across PSB channels; BBC One, BBC Two, ITV, Channel 4, S4C, Channel 5, BBC Three, BBC Four, CBeebies, CBBC, BBC News, BBC Parliament and BBC HD – as well as viewing to the commercial portfolio channels owned by ITV, Channel 4 and Channel 5, and all other multichannels.
• Channel 4 data for 2008-2009 includes S4C viewing. Following digital switchover in Wales in 2010, Channel 4 data from 2010 onwards relates to viewing to Channel 4 only.
• The majority of the genre analysis focuses on total annual viewing hours, which shows the total annual
hours of viewing by an average individual (aged 4+) to a given programme genre. Unless indicated, figures show averages for all viewers aged 4+.
• Genre groups used across the viewing analysis are based on Ofcom definitions, which are based on using existing BARB genre groups, or in most cases, combining a number of sub-genres (see Definitions). These definitions vary from genre groups used in previously presented data and therefore comparisons between reports are not recommended.
• The main multichannel channel in each set of genre analysis is based on the most viewed multichannel channel in 2013. The corresponding viewing data from 2008-2013 for this channel is shown.
5
Contents
• Background and notes • Definitions • Hours of viewing • Channel reach • Channel shares • Audience profiles • Time-shift viewing • Range of viewing by genre • S4C
6
Definitions: Channel groups
Channels include HD variants where applicable *Channel 4 data for 2008-2009 includes S4C viewing. Following DSO in Wales in 2010, Channel 4 data from 2010 relates to viewing to Channel 4 only.
Main five PSB channels BBC portfolio channels Commercial PSBs' portfolio channels
ITV portfolio channels
Channel 4 portfolio channels
Channel 5 portfolio channels Multichannels
BBC One BBC Three ITV+1 Channel 4+1 Channel 5 +1 All other remaining channels
BBC Two BBC Four ITV2 E4 5* ITV BBC HD ITV2+1 E4+1 5*+1 Channel 4* BBC News ITV3 More4 5 USA Channel 5 BBC Parliament ITV3+1 More4+1 5 USA+1 CBeebies ITV4 Film4 CBBC ITV4+1 Film4+1
BBC Olympics channels CITV 4Music BBC red button channels 4seven
Channel 4 Olympics channels
7
Definitions: Genre analysis Genre label Definition – BARB genres UK Drama
Drama: Single Plays – UK Drama: Series/Serials - UK
UK Soaps Drama: Soaps - UK
Drama: Other Drama: Single Plays - Non-UK Drama: Single Plays – Miscellaneous Drama: Soaps - Non-UK Drama: Soaps – Miscellaneous Drama: Series/Serials - Non UK Drama: Series/Serials - Miscellaneous
UK Films Cinema Films: UK TV Films: UK
Films: Other Cinema Films: US Cinema Films: Rest of World - Foreign Language Cinema Films: Rest of World - English Language Cinema Films: Bollywood Cinema Films: Miscellaneous TV Films: US TV Films: Rest of World - Foreign Language TV Films: Rest of World - English Language TV Films: Bollywood TV Films: Miscellaneous Other Films (All)
Genre label Definition – BARB genres Comedy Ent: Situation Comedy – UK
Ent: Situation Comedy – US Ent: Situation Comedy - Rest of World Ent: Other Comedy Ent: Comedy Stand Up
Entertainment Ent: Variety/M.O.R.Music Ent: Variety/Youth Ent: Chat Shows – General Ent: Chat Shows - Audience Participation Ent: Quiz, Panel and Game Shows Ent: Lottery Show/Updates Ent: Animations – Cartoons Ent: Animations – Puppets Ent: Family Shows Ent: Special Events Ent: Reality Ent: Cookery Ent: Bollywood Ent: Miscellaneous
Music: Classical Music: Classical – General Music: Classical - Documentary
Music: Contemporary
Music: Contemporary – General Music: Contemporary – Documentary Music: Contemporary – Performance/Live Music: Contemporary – Chart Show or Countdown
Music: Other Music: Miscellaneous
Unless stated, analysis is based on ‘Network’ programming as defined by the use of the ‘number of areas’ filter (4+ areas). Genres shown in bold represent PSB genres.
8
Definitions: Genre analysis Genre label Definition – BARB genres Visual & Performing Arts
Arts (All)
National/ International News
News: National/International
Nations & Regions News
News: Regional
News: Other News: Miscellaneous News: Generic
Weather Weather: National Weather: Regional
Current Affairs: Political/Economical/Social
Current Affairs: Political/Economical/Social
Current Affairs: Other Current Affairs: Consumer Affairs Current Affairs: Special Events Current Affairs: Magazine Current Affairs: Miscellaneous
Leisure Interests Hobbies/Leisure (All)
Documentaries: Science & Natural History
Documentaries: Natural History & Nature Documentaries: Science/Medical
Genre label Definition – BARB genres Documentaries: Other
Documentaries: Human Interest Documentaries: Factual Drama Documentaries: Factual Entertainment Documentaries: History Documentaries: Crime/Real Life Documentaries: Travel Documentaries: Fly on The Wall Documentaries: Celebrity Documentaries: Miscellaneous
Religion Religious (All)
Sport Sport (All)
Children’s Children (All)
Party Political Broadcast
Party Political Broadcast (All)
Education Education (All)
Other Other: New Programme
Unless stated, analysis is based on ‘Network’ programming as defined by the use of the ‘number of areas’ filter (4+ areas). Genres shown in bold represent PSB genres.
9
Contents
• Background and notes • Definitions • Hours of viewing • Channel reach • Channel shares • Audience profiles • Time-shift viewing • Range of viewing by genre • S4C
10
Summary: Hours of viewing
• Comparison of the breakdown of total television viewing by channel group in 2008 and 2013 shows there has been a decline in viewing to the PSB channels across all age groups (Figure 1).
11
Average hours of daily viewing – PSB channels: 2008-2013
2.4 2.3 2.5 2.4 2.3 2.2
1.1 1.1 1.2
1.1 1.1 1.0
1.3 1.2 1.3 1.3 1.2 1.1
1.9 1.8 1.8 1.7 1.6 1.5
2.2 2.1 2.2 2.1 2.0 1.8
2.7 2.6 2.7 2.7 2.6 2.4
3.3 3.2 3.4 3.3 3.3 3.1
4.3 4.1 4.2 4.2 4.1 4.0
0
1
2
3
4
5
6
2008 2009 2010 2011 2012 2013
Individuals (4+)
Children (4-15)
Adults 16-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55-64
Adults 65+
Aver
age
hour
s of
vie
win
g pe
r day
Source: BARB. All Individuals (4+), Network. PSB channels = Main five PSB channels + BBC portfolio channels.
Figure 1
12
Contents
• Background and notes • Definitions • Hours of viewing • Channel reach • Channel shares • Audience profiles • Time-shift viewing • Range of viewing by genre • S4C
13
Summary: Channel reach –PSB family groups
• While the main five PSB channels all experienced a fall in average weekly reach over the analysis
period, the average weekly reach of the respective family of channels (including the main PSB channels) remained relatively steady. In 2013, the average weekly reach of the BBC family was 84.2% and the ITV family stood at 73.4%. The 2013 average weekly reach figures for the Channel 4 family and Channel 5 family were 64.6% and 43.5% respectively (Figure 2).
• The overall trends in average weekly reach across the family groups are similar among viewers aged 16-34 and those aged 35+. The average weekly reach figures for these groups tend to be higher among viewers aged 35 or over compared with 16-34 year olds and all individuals – while figures for 16-34 year olds are lower. Among 16-34 year olds, the Channel 4 family reach figure has been marginally higher than that for the ITV family group in recent years (Figures 3 & 4).
14
Average weekly reach of the PSB family groups including main PSB channels, all individuals: 2008-2013
84.8% 84.7% 85.8% 86.7% 85.8% 84.2%
75.1% 75.0% 75.4% 75.7% 73.9% 73.4%
67.2% 66.2% 66.5% 67.4% 65.9% 64.6%
44.8% 43.7% 44.6% 44.9% 44.6% 43.5%
0%
20%
40%
60%
80%
100%
2008 2009 2010 2011 2012 2013
Total BBC family
Total ITV family
Total Channel 4family
Total Channel 5familyAv
erag
e w
eekl
y re
ach
(%)
Source: BARB. All Individuals (4+), Network. Reach criteria: 15 consecutive minutes, full weeks used.
Figure 2
15
Average weekly reach of the PSB family groups including main PSB channels, adults 16-34: 2008-2013
75.4% 75.7% 76.8% 78.3% 76.6% 74.4%
65.3% 65.3% 65.5% 66.2% 63.9% 62.7%
66.4% 65.8% 66.1% 66.7% 64.9% 63.3%
39.9% 38.3% 37.6% 38.2% 37.2% 35.4%
0%
20%
40%
60%
80%
100%
2008 2009 2010 2011 2012 2013
Total BBC family
Total ITV family
Total Channel 4family
Total Channel 5familyAv
erag
e w
eekl
y re
ach
(%)
Source: BARB. Adults 16-34, Network. Reach criteria: 15 consecutive minutes, full weeks used.
Figure 3
16
Average weekly reach of the PSB family groups including main PSB channels, adults 35+: 2008-2013
91.3% 91.3% 92.1% 92.8% 92.4% 91.7% 82.6% 82.4% 83.0% 83.4% 81.9% 81.7%
71.7% 70.5% 70.8% 72.2% 71.0% 70.0%
50.7% 49.5% 51.3% 51.4% 51.4% 50.9%
0%
20%
40%
60%
80%
100%
2008 2009 2010 2011 2012 2013
Total BBC family
Total ITV family
Total Channel 4family
Total Channel 5familyAv
erag
e w
eekl
y re
ach
(%)
Source: BARB. Adults 35+, Network. Reach criteria: 15 consecutive minutes, full weeks used.
Figure 4
17
Summary: Channel reach – PSB family groups and additive reach of portfolio channels BBC • The role of the portfolio channels varies among age groups, accounting for 6.7% of additive reach
among 16-34 year olds and 2.1% among those aged 35+ in 2013 (Figures 5 & 6).
ITV • While the total ITV family reach was higher among adults aged 35 or over (81.7% in 2013) compared
with 16-34 year olds (62.7%), the additional reach attributed to the portfolio channels was higher among the younger viewers (12.6% in 2013) than viewers aged 35+ (8.8% in 2013) (Figures 7 & 8).
Channel 4 • The additional reach attributable to Channel 4’s portfolio channels was higher among those aged 16-
34 (19.0% in 2013) than those age 35 or over (15.9% in 2013) (Figures 10 &11). • Between 2008-2013 the unique reach of Channel 4 fell from 15.0% to 2.6%. At the same time the
unique reach of the portfolio channels rose slightly to 1.0%. These figures show a falling proportion of viewers to Channels 4’s services that are only tuning into the main channel (Figure 9).
Channel 5 • In 2013, the additional reach attributable to the portfolio channels stood at 7.2% among 16-34 year
olds and 6.8% among those aged 35 or over (Figures 12 & 13).
18
Average weekly reach of total BBC family split by main PSB channels and portfolio channels, adults 16-34: 2008-2013
71.8% 71.7% 71.9% 72.8% 70.5% 67.7%
3.6% 4.0% 4.9% 5.5% 6.1% 6.7%
0%
20%
40%
60%
80%
100%
2008 2009 2010 2011 2012 2013
BBC portfoliochannels - Additionalreach
BBC One & BBC Two- Combined weeklyreach
Source: BARB. Adults 16-34, Network. Reach criteria: 15 consecutive minutes, full weeks used. Analysis looks at reach of all BBC channels combined, BBC One + BBC Two and the additive reach from the portfolio channels.
Aver
age
wee
kly
reac
h (%
)
2013 average weekly reach: BBC Three 27.0% BBC Four 5.1% BBC HD 1.0% BBC News 5.3% BBC Parliament 0.2% CBeebies 10.1% CBBC 3.4%
75.4% 75.7% 76.8% 78.3% 76.6% 74.4% Average weekly reach
Figure 5
19
Average weekly reach of total BBC family split by main PSB channels and portfolio channels, adults 35+: 2008-2013
90.1% 90.0% 90.5% 91.1% 90.6% 89.6%
1.2% 1.4% 1.6% 1.7% 1.8% 2.1%
0%
20%
40%
60%
80%
100%
2008 2009 2010 2011 2012 2013
BBC portfoliochannels - Additionalreach
BBC One & BBC Two- Combined weeklyreach
Source: BARB. Adults 35+, Network. Reach criteria: 15 consecutive minutes, full weeks used. Analysis looks at reach of all BBC channels combined, BBC One + BBC Two and the additive reach from the portfolio channels.
Aver
age
wee
kly
reac
h (%
)
2013 average weekly reach: BBC Three 20.2% BBC Four 21.0% BBC HD 1.5% BBC News 16.0% BBC Parliament 0.7% CBeebies 5.5% CBBC 3.2%
91.3% 91.3% 92.1% 92.8% 92.4% 91.7% Average weekly reach
Figure 6
20
Average weekly reach of total ITV family split by main PSB channel and portfolio channels, adults 16-34: 2008-2013
57.2% 56.4% 56.5% 55.1% 52.0% 50.1%
8.0% 8.9% 9.0% 11.1% 11.9% 12.6%
0%
20%
40%
60%
80%
100%
2008 2009 2010 2011 2012 2013
ITV portfolio channels- Additional reach
ITV - Average weeklyreach
Aver
age
wee
kly
reac
h (%
)
65.3% 65.3% 65.5% 66.2% 63.9% 62.7% Average weekly reach
Source: BARB. Adults 16-34, Network. Reach criteria: 15 consecutive minutes, full weeks used. Analysis looks at reach of all ITV channels combined, ITV and the additive reach from the portfolio channels.
2013 average weekly reach: ITV+1 11.1% ITV2 26.4% ITV2+1 10.3% ITV3 4.9% ITV3+1 0.8% ITV4 8.5% ITV4+1 0.7% CITV 2.8%
Figure 7
21
Average weekly reach of total ITV family split by main PSB channel and portfolio channels, adults 35+: 2008-2013
78.2% 77.1% 77.1% 76.2% 73.6% 72.9%
4.5% 5.3% 5.9% 7.2% 8.3% 8.8%
0%
20%
40%
60%
80%
100%
2008 2009 2010 2011 2012 2013
ITV portfolio channels- Additional reach
ITV - Average weeklyreach
Source: BARB. Adults 35+, Network. Reach criteria: 15 consecutive minutes, full weeks used. Analysis looks at reach of all ITV channels combined, ITV and the additive reach from the portfolio channels.
Aver
age
wee
kly
reac
h (%
)
2013 average weekly reach: ITV+1 15.8% ITV2 25.4% ITV2+1 8.6% ITV3 22.7% ITV3+1 2.9% ITV4 15.7% ITV4+1 1.5% CITV 1.9
82.6% 82.4% 83.0% 83.4% 81.9% 81.7% Average weekly reach
Figure 8
22
Unique reach of Channel 4 - all individuals: 2008-2013
15.0%
11.5%
6.2%
4.5%
2.8% 2.6%
0.7% 0.7% 0.8% 0.8% 1.1% 1.0%
99.0% 99.1% 99.2% 99.4% 98.8% 98.8%
80%
85%
90%
95%
100%
0%
5%
10%
15%
20%
2008 2009 2010 2011 2012 2013
Unique Reach -Channel 4
Unique Reach -Channel 4portfoliochannels
Total Reach -Total Channel 4family
Source: BARB. All Individuals (4+), Network, 15 + consecutive minutes. Total reach: Refers to Total Reach of all Channel 4 channels across individual years.15 consecutive minutes, full years used. Unique reach: Refers to the proportion of viewers only viewing channels within the channel group and not the other channel group.
Figure 9 U
niqu
e R
each
(%)
Total Reach (%
)
23
Average weekly reach of total Channel 4 family split by main PSB channel and portfolio channels. adults 16-34: 2008-2013
53.6% 50.5% 50.7% 50.1% 46.7% 44.2%
12.7% 15.3% 15.4% 16.6% 18.2% 19.0%
0%
20%
40%
60%
80%
100%
2008 2009 2010 2011 2012 2013
Channel 4 portfoliochannels - Additionalreach
Channel 4 - Averageweekly reach
Aver
age
wee
kly
reac
h (%
)
66.4% 65.8% 66.1% 66.7% 64.9% 63.3% Average weekly reach
Source: BARB. Adults 16-34, Network. Reach criteria: 15 consecutive minutes, full weeks used. Analysis looks at reach of all Channel 4 channels combined, Channel 4 and the additive reach from the portfolio channels.
2013 average weekly reach: Channel 4+1 15.5% E4 24.2% E4+1 15.8% More4 11.0% More4+1 2.6% Film4 11.2% Film4+1 2.9% 4Music 6.4% 4seven 5.7%
Figure 10
24
Average weekly reach of total Channel 4 family split by main PSB channel and portfolio channels, adults 35+: 2008-2013
62.3% 59.9% 58.7% 59.2% 56.7% 54.1%
9.4% 10.7% 12.2% 13.0% 14.3% 15.9%
0%
20%
40%
60%
80%
100%
2008 2009 2010 2011 2012 2013
Channel 4 portfoliochannels - Additionalreach
Channel 4 - Averageweekly reach
Source: BARB. Adults 35+, Network. Reach criteria: 15 consecutive minutes, full weeks used. Analysis looks at reach of all Channel 4 channels combined, Channel 4 and the additive reach from the portfolio channels.
Aver
age
wee
kly
reac
h (%
)
71.7% 70.5% 70.8% 72.2% 71.0% 70.0% Average weekly reach
2013 average weekly reach: Channel 4+1 15.8% E4 11.0% E4+1 6.7% More4 18.8% More4+1 3.5% Film4 16.1% Film4+1 4.1% 4Music 2.8% 4seven 6.4%
Figure 11
25
Average weekly reach of total Channel 5 family split by main PSB channel and portfolio channels, adults 16-34: 2008-2013
34.8% 32.8% 32.2% 32.7% 31.1% 28.3%
5.1% 5.5% 5.3% 5.5% 6.1% 7.2%
0%
20%
40%
60%
80%
100%
2008 2009 2010 2011 2012 2013
Channel 5 portfoliochannels - Additionalreach
Channel 5 - Averageweekly reach
Aver
age
wee
kly
reac
h (%
)
39.9% 38.3% 37.6% 38.2% 37.2% 35.4% Average weekly reach
Source: BARB. Adults 16-34, Network. Reach criteria: 15 consecutive minutes, full weeks used. Analysis looks at reach of all Channel 5 channels combined, Channel 5 and the additive reach from the portfolio channels.
2013 average weekly reach: Channel 5+1 5.3% 5* 7.2% 5*+1 1.0% 5USA 5.0% 5USA+1 1.1%
Figure 12
26
Average weekly reach of total Channel 5 family split by main PSB channel and portfolio channels, adults 35+: 2008-2013
47.5% 46.0% 47.2% 47.0% 45.7% 44.0%
3.3% 3.5% 4.1% 4.4% 5.7% 6.8%
0%
20%
40%
60%
80%
100%
2008 2009 2010 2011 2012 2013
Channel 5 portfoliochannels - Additionalreach
Channel 5 - Averageweekly reach
Source: BARB. Adults 35+, Network. Reach criteria: 15 consecutive minutes, full weeks used. Analysis looks at reach of all Channel 5 channels combined, Channel 5 and the additive reach from the portfolio channels.
Aver
age
wee
kly
reac
h (%
)
50.7% 49.5% 51.3% 51.4% 51.4% 50.9% Average weekly reach
2013 average weekly reach: Channel 5+1 7.1% 5* 8.5% 5*+1 1.2% 5USA 10.4% 5USA+1 1.9%
Figure 13
27
Summary: Channel reach – portfolio channels
BBC • Among 16-34 year olds, BBC Three increased its average weekly reach every year from 2008 to
2011. In 2012 it fell slightly and again in 2013 nevertheless the 2013 figures are an increase on 2008. BBC News and CBBC also saw an increase across the two years.
• Among viewers aged 35 or over, all of the BBC portfolio channels increased in average weekly reach from in 2013 compared with 2008. BBC Four’s average weekly reach doubled, increasing from 10.5% in 2008 to 21.0% in 2013 (Figures 14, 18 and 22).
ITV • Among 16-34 year olds, ITV2 is the most popular of the ITV portfolio channels (26.4% weekly reach
in 2013) – ITV3 and ITV4 both saw a decline in reach between 2008-2013 among this age group. • The average weekly reach of ITV+1 among viewers aged 35 or over stood at 15.8% in 2013, up 3.7
percentage points since 2008. Among this age group all of the ITV portfolio channels have increased their average weekly reach figures in 2013 compared with 2008. (Figures 15, 19 and 23)
28
Summary: Channel reach – portfolio channels
Channel 4 • Of the Channel 4 portfolio channels, Film4 grew the most in terms of average weekly reach among
16-34 year olds (9.2% in 2008 to 11.2% in 2013). • Among those aged 35 or over all of Channel 4 portfolio channels increased in average weekly reach
across the same period. (Figures 16, 20 and 24).
Channel 5 • Among 16-34 year olds, 5* achieved a higher reach figure than 5USA, although both have seen
reach decline in recent years. • Among adults aged 35 or over, 5USA reached a higher proportion of viewers (10.4% in 2013)
compared with 5* (8.5% in 2013) – both maintained fairly steady reach figures in recent years. Channel 5+1’s reach among those aged 35 or over stood at 7.1% in 2013 (Figures 17, 21, 25).
29
Average weekly reach of BBC portfolio channels, all individuals: 2008-2013
11.4%
1.2%
14.2%
21.1%
11.6%
4.2%
14.1%
23.3%
12.6%
3.5%
11.9%
23.6%
11.5%
3.2%
10.1%
22.4%
8.4%
1.2%
8.4%
19.9%
8.2%
0.4%
7.8%
18.4%
BBC News
BBC HD
BBC Four
BBC Three 2008
2009
2010
2011
2012
2013
Average weekly reach (%)
Source: BARB. All Individuals (4+), Network. Reach criteria: 15 consecutive minutes, full weeks used. BBC HD ceased broadcasting in March 2013.
6.0%
8.4%
0.5%
6.9%
8.7%
0.5%
7.3%
9.1%
0.5%
6.9%
8.7%
0.5%
5.2%
8.2%
0.3%
5.4%
8.1%
0.3%
CBBC
CBeebies
BBCParliament
Average weekly reach (%)
Figure 14
30
Average weekly reach of ITV portfolio channels, all individuals: 2008-2013
8.7%
24.7%
3.8%
13.4%
8.7%
25.1%
3.6%
12.5%
7.3%
24.9%
3.8%
10.6%
9.0%
23.2%
3.7%
7.3%
21.5%
3.5%
6.0%
19.9%
3.3%
ITV2+1
ITV2
CITV
ITV+1 2008
2009
2010
2011
2012
2013
Average weekly reach (%)
Source: BARB. All Individuals (4+), Network. Reach criteria: 15 consecutive minutes, full weeks used. ITV+1 commenced BARB reporting in January 2011. ITV4+1 commenced BARB reporting in December 2008.
1.1%
12.2%
2.0%
15.3%
1.0%
12.9%
2.0%
15.8%
0.7%
13.1%
2.0%
15.7%
1.4%
12.1%
1.9%
15.2%
0.8%
11.0%
1.1%
13.0%
0.0%
11.2%
0.8%
11.7%
ITV4+1
ITV4
ITV3+1
ITV3
Average weekly reach (%)
Figure 15
31
Average weekly reach of Channel 4 portfolio channels, all individuals: 2008-2013
3.0%
14.8%
9.1%
14.5%
14.8%
2.7%
15.4%
9.1%
14.5%
15.7%
2.9%
15.3%
9.4%
14.9%
15.8%
2.6%
14.4%
9.5%
15.2%
14.4%
2.6%
13.6%
8.9%
13.7%
12.6%
2.0%
11.6%
8.1%
13.3%
11.8%
More4+1
More 4
E4+1
E4
Channel 4+12008
2009
2010
2011
2012
2013
Average weekly reach (%)
Source: BARB. All Individuals (4+), Network. Reach criteria: 15 consecutive minutes, full weeks used. 4seven commenced BARB reporting in July 2012.
5.6%
3.8%
3.5%
13.6%
2.5%
3.9%
2.8%
14.3%
4.2%
2.7%
13.3%
3.9%
2.6%
12.0%
3.8%
2.2%
9.9%
3.6%
2.1%
9.3%
4seven
4Music
Film4+1
Film4
Average weekly reach (%)
Figure 16
32
Average weekly reach of Channel 5 portfolio channels, all individuals: 2008-2013
1.0%
7.4%
6.1%
1.0%
7.7%
4.6%
1.3%
7.6%
0.3%
1.2%
7.7%
1.0%
7.7%
0.9%
7.3%
5*+1
5*
Channel 5+12008
2009
2010
2011
2012
2013
Average weekly reach (%)
Source: BARB. All Individuals (4+), Network. Reach criteria: 15 consecutive minutes, full weeks used. Channel 5+1 commenced BARB reporting in December 2011.
1.5%
7.7%
1.4%
7.8%
1.4%
8.0%
1.4%
7.7%
1.1%
7.2%
0.9%
6.8%
5USA+1
5USA
Average weekly reach (%)
Figure 17
33
Average weekly reach of BBC portfolio channels, adults 16-34: 2008-2013
5.3%
1.0%
5.1%
27.0%
5.4%
3.2%
5.6%
29.9%
6.8%
3.0%
5.0%
30.6%
5.6%
2.5%
4.8%
28.8%
4.9%
1.2%
4.8%
26.9%
4.9%
0.3%
4.8%
25.7%
BBC News
BBC HD
BBC Four
BBC Three 2008
2009
2010
2011
2012
2013
Average weekly reach (%)
Source: BARB. Adults 16-34, Network. Reach criteria: 15 consecutive minutes, full weeks used. BBC HD ceased broadcasting in March 2013.
3.4%
10.1%
0.2%
4.0%
10.4%
0.1%
4.3%
10.9%
0.2%
3.8%
10.7%
0.2%
3.0%
11.1%
0.1%
3.0%
10.6%
0.1%
CBBC
CBeebies
BBCParliament
Average weekly reach (%)
Figure 18
34
Average weekly reach of ITV portfolio channels, adults 16-34: 2008-2013
10.3%
26.4%
2.8%
11.1%
10.4%
26.9%
2.7%
10.6%
9.4%
27.7%
2.9%
9.7%
11.1%
25.5%
2.6%
10.2%
25.7%
2.7%
8.8%
24.3%
2.7%
ITV2+1
ITV2
CITV
ITV+1 2008
2009
2010
2011
2012
2013
Average weekly reach (%)
Source: BARB. Adults 16-34, Network. Reach criteria: 15 consecutive minutes, full weeks used. ITV+1 commenced BARB reporting in January 2011. ITV4+1 commenced BARB reporting in December 2008.
0.7%
8.5%
0.8%
4.9%
0.6%
8.8%
0.8%
5.5%
0.5%
9.6%
0.8%
5.9%
1.0%
9.0%
0.8%
6.5%
0.7%
8.7%
0.5%
6.3%
0.0%
9.4%
0.4%
6.2%
ITV4+1
ITV4
ITV3+1
ITV3
Average weekly reach (%)
Figure 19
35
Average weekly reach of Channel 4 portfolio channels, adults 16-34: 2008-2013
2.6%
11.0%
15.8%
24.2%
15.5%
2.7%
12.4%
16.3%
24.9%
17.2%
2.6%
12.5%
16.5%
24.9%
18.0%
2.4%
12.0%
17.0%
25.4%
17.6%
2.8%
14.2%
16.6%
24.5%
16.9%
2.2%
12.2%
15.0%
23.6%
16.0%
More4+1
More 4
E4+1
E4
Channel 4+12008
2009
2010
2011
2012
2013
Average weekly reach (%)
Source: BARB. Adults 16-34, Network. Reach criteria: 15 consecutive minutes, full weeks used. 4seven commenced BARB reporting in July 2012.
5.7%
6.4%
2.9%
11.2%
2.5%
6.6%
2.5%
11.8%
7.4%
2.4%
11.5%
6.7%
2.3%
11.3%
6.6%
2.2%
10.2%
6.4%
2.1%
9.2%
4seven
4Music
Film4+1
Film4
Average weekly reach (%)
Figure 20
36
Average weekly reach of Channel 5 portfolio channels, adults 16-34: 2008-2013
1.0%
7.2%
5.3%
1.1%
7.4%
4.3%
1.7%
8.2%
0.2%
1.5%
8.2%
1.3%
9.3%
1.2%
8.8%
5*+1
5*
Channel 5+12008
2009
2010
2011
2012
2013
Average weekly reach (%)
Source: BARB. Adults 16-34, Network. Reach criteria: 15 consecutive minutes, full weeks used. Channel 5+1 commenced BARB reporting in December 2011.
1.1%
5.0%
1.1%
5.1%
1.1%
5.9%
1.1%
5.5%
1.1%
6.0%
1.0%
6.7%
5USA+1
5USA
Average weekly reach (%)
Figure 21
37
Average weekly reach of BBC portfolio channels, adults 35+: 2008-2013
16.0%
1.5%
21.0%
20.2%
16.1%
5.2%
20.5%
22.0%
17.1%
4.2%
17.2%
21.8%
15.8%
3.8%
14.5%
20.6%
11.3%
1.5%
11.7%
17.9%
11.0%
0.5%
10.5%
16.5%
BBC News
BBC HD
BBC Four
BBC Three 2008
2009
2010
2011
2012
2013
Average weekly reach (%)
Source: BARB. Adults 35+, Network. Reach criteria: 15 consecutive minutes, full weeks used. BBC HD ceased broadcasting in March 2013.
3.2%
5.5%
0.7%
3.7%
5.8%
0.7%
4.1%
6.1%
0.7%
3.9%
5.8%
0.7%
2.4%
4.7%
0.5%
2.6%
4.6%
0.4%
CBBC
CBeebies
BBCParliament
Average weekly reach (%)
Figure 22
38
Average weekly reach of ITV portfolio channels, adults 35+: 2008-2013
8.6%
25.4%
1.9%
15.8%
8.6%
25.9%
1.8%
14.7%
7.1%
25.6%
1.8%
12.1%
8.7%
23.7%
1.9%
6.5%
21.0%
1.6%
5.3%
19.3%
1.4%
ITV2+1
ITV2
CITV
ITV+1 2008
2009
2010
2011
2012
2013
Average weekly reach (%)
Source: BARB. Adults 35+, Network. Reach criteria: 15 consecutive minutes, full weeks used. ITV+1 commenced BARB reporting in January 2011. ITV4+1 commenced BARB reporting in December 2008.
1.5%
15.7%
2.9%
22.7%
1.3%
16.5%
2.8%
23.2%
1.0%
16.3%
2.8%
22.8%
1.7%
15.2%
2.6%
21.5%
0.9%
13.6%
1.6%
18.3%
0.0%
13.4%
1.2%
16.1%
ITV4+1
ITV4
ITV3+1
ITV3
Average weekly reach (%)
Figure 23
39
Average weekly reach of Channel 4 portfolio channels, adults 35+: 2008-2013
3.5%
18.8%
6.7%
11.0%
15.8%
3.1%
19.0%
6.6%
10.9%
16.3%
3.3%
18.9%
6.8%
11.2%
16.1%
3.1%
17.5%
6.7%
11.6%
14.1%
2.7%
15.2%
5.9%
9.3%
11.4%
2.1%
13.0%
5.3%
9.2%
10.7%
More4+1
More 4
E4+1
E4
Channel 4+12008
2009
2010
2011
2012
2013
Average weekly reach (%)
Source: BARB. Adults 35+, Network. Reach criteria: 15 consecutive minutes, full weeks used. 4seven commenced BARB reporting in July 2012.
6.4%
2.8%
4.1%
16.1%
2.8%
2.8%
3.1%
16.8%
2.6%
3.2%
15.5%
2.4%
3.0%
13.7%
2.3%
2.5%
10.9%
2.2%
2.3%
10.4%
4seven
4Music
Film4+1
Film4
Average weekly reach (%)
Figure 24
40
Average weekly reach of Channel 5 portfolio channels, adults 35+: 2008-2013
1.2%
8.5%
7.1%
1.1%
8.7%
5.2%
1.3%
8.1%
0.3%
1.1%
8.2%
0.9%
7.3%
0.8%
7.1%
5*+1
5*
Channel 5+12008
2009
2010
2011
2012
2013
Average weekly reach (%)
Source: BARB. Adults 35+, Network. Reach criteria: 15 consecutive minutes, full weeks used. Channel 5+1 commenced BARB reporting in December 2011.
1.9%
10.4%
1.8%
10.4%
1.7%
10.3%
1.7%
9.9%
1.2%
8.8%
1.0%
7.9%
5USA+1
5USA
Average weekly reach (%)
Figure 25
41
Summary: Channel reach – multichannel individuals
• As with trends across all individuals, analysis of average weekly reach among multichannel individuals shows a decline in BBC One’s and Channels 5’s reach between 2011 and 2013 and the steady decline in reach across BBC Two, ITV, Channel Four between 2008-2013. BBC Four’s average weekly reach increased steadily from 2008-2013 while BBC Three saw a decline in weekly reach from 23.4% in 2012 to 21.1% in 2013 (Figure 26).
• The combined average weekly reach of all the portfolio channels (excluding the main PSB channels) among multichannel individuals increased from 68.8% in 2008 to 77.6% in 2012 – reach fell to 76.7% in 2013. With the exception of the BBC portfolio channels, which saw a fall in reach from 50.7% in 2012 to 47.0% in 2013, the average weekly reach of the portfolio groups increased steadily between 2008-2013 (Figure 27).
42
Average weekly reach of PSB channels – multichannel individuals: 2008-2013
76.5% 76.5% 78.2% 79.0% 77.8%
75.5%
55.5% 54.3% 54.4% 54.4% 51.8% 50.0%
67.8% 67.1% 67.7% 66.7% 63.8% 62.8%
54.5% 52.8% 52.9% 53.2% 50.6% 48.0% 41.1% 39.9% 40.5% 40.5% 39.1% 36.9%
20.3% 21.4% 23.3% 23.8% 23.4% 21.1%
8.8% 9.1% 10.5% 12.0%
14.1% 14.2%
0.4% 1.4% 3.3% 3.5% 4.2% 1.2% 9.1% 9.0% 11.9% 12.7% 11.6% 11.4%
0%
20%
40%
60%
80%
100%
2008 2009 2010 2011 2012 2013
BBC One
BBC Two
ITV
Channel 4
Channel 5
BBC Three
BBC Four
BBC HD
BBC News
BBC Parliament
Aver
age
wee
kly
reac
h (%
)
Source: BARB. Individuals in multichannel homes. 2008-2009: All Individuals, Multichannel Network/2010+: Individuals in Multichannel homes, Network. Reach criteria: 15 consecutive minutes, full weeks used. S4C average weekly reach 2013 = 0.5%.
Figure 26
43
Average weekly reach of PSB portfolio groups – multichannel individuals: 2008-2013
68.8% 70.6% 74.3% 76.8% 77.6%
76.7%
40.3% 41.8% 48.4% 50.4% 50.7%
47.0%
40.2% 41.9% 44.5% 48.2% 48.8% 49.1%
40.1% 41.4% 43.7% 44.9% 45.3% 45.6%
14.9% 15.2% 15.4% 15.4% 17.5% 18.4%
0%
20%
40%
60%
80%
100%
2008 2009 2010 2011 2012 2013
Total portfoliochannels
BBC portfoliochannels
ITV portfoliochannels
Channel 4portfolio channels
Channel 5portfolio channels
Aver
age
wee
kly
reac
h (%
)
Source: BARB. Individuals in multichannel homes. 2008-2009: All Individuals, Multichannel Network/2010+: Individuals in Multichannel homes, Network. Reach criteria: 15 consecutive minutes, full weeks used. Figures do not include main PSB channels. The actual number of channels that make up the portfolios has increased over the years.
Figure 27
44
Contents
• Background and notes • Definitions • Hours of viewing • Channel reach • Channel shares • Audience profiles • Time-shift viewing • Range of viewing by genre • S4C
45
Summary: Channel shares - overview • During peak time in 2013, the main five PSB channels and their respective portfolio channels
accounted for 78.1% of total television viewing among all individuals – this is driven by the popularity of the main five PSB channels during this daypart (Figure 28 and 29).
46
Summary: Channel shares – number of channels and trends by platform • The variation in viewing by channel group across the different age groups is further highlighted when
looking at the number of channels representing 75% of viewing. In 2013, 27 channels represented 75% of viewing among all individuals – with increased viewing to the portfolio and multichannels, this figure is higher among younger viewers compared with those aged 45 or over. Between 2008 and 2013 the number of channels representing 75% of viewing among all individuals increased from 20 to 27 – a similar, upward trend, can be seen across all age groups (Figure 30).
• The performance of PSB channels varies based on the platform available to individuals in their homes. Among individuals with access to digital terrestrial television only, the combined channel share of the PSB channels is higher than all individuals. Among those with access to digital cable or digital satellite television only, the combined share is lower than all individuals – this is likely to be linked to the number of channels available in households with access to different platforms. The combined share of these channels has followed a downward trend across all platforms.
• Many households will have access to different television platforms across different sets in the home, as well as multiple ways of accessing television services though the same set. In 2013, 52.8% of all television viewing took place through the digital terrestrial ‘signal’, 33.0% through digital satellite and 13.9% through the digital cable ‘signal’ (Figure 31).
47
Summary: Channel shares – trends across channel groups Adults 16-34 and adults 35+ • Among the 16-34 age group BBC portfolio channels, Channel 4 and its portfolio channels and
multichannels are all notably more popular amongst this group compared against all individuals.
• Amongst viewers aged 35 or over, BBC One, BBC Two and ITV are all more popular than among all individuals (Figures 32 & 33).
48
Summary: Channel shares – portfolio channels and multichannel homes Portfolio channels • Among all individuals, the three most popular portfolio channels in 2013 were ITV2 Total (2.8%),
ITV3 Total (2.6%) and E4 Total (1.9%). • Among younger viewers (16-34s), E4 Total was the most watched of the portfolio channel groups
(5.1% in 2013), followed by ITV2 Total (4.3%) and BBC Three (3.3%). • ITV portfolio channels were most popular among viewers aged 35 or over in 2013 (ITV3 Total –
3.3%, ITV2 Total 2.4%), followed by Film4 Total (1.5%) (Figures 34-36). Multichannel homes • Following digital switchover, all UK television homes now have access to multichannel services
through various digital platforms. • Trend analysis of channel performance amongst individuals in multichannel households, as
multichannel penetration continued to grow in the lead up to switchover, shows BBC One & BBC Two and Channel 5 were able to maintain their channel shares.
• While ITV and Channel 4 saw their respective channel shares fall, their portfolio channels achieved the highest combined shares in 2013 (ITV portfolio channels – 7.7%, Channel 4 portfolio channels – 6.1%).
• The share of viewing accounted for by multichannels fell from 36.5% in 2002 to 27.5% in 2013 (Figure 37).
0%
10%
20%
30%
40%
50%
60%
1994 1996 1998 2000 2002 2004 2006 2008 2010 2012
All otherchannels*Channel 5
Channel 4
ITV
BBC Two
BBC One
49
Source: BARB, All Individuals (4+), Network. Peak time = 6pm-10:30pm. S4C 2013 share = 0.1%. * Includes PSB portfolio channels and all other multichannels
Peak time channel shares – all individuals: 1994-2013
Cha
nnel
sha
re (%
) Figure 28
50
59.7%
44.0% 48.2% 48.0% 54.3%
60.9% 64.5% 70.7%
4.1%
5.5% 4.2% 4.4%
4.3% 3.6%
3.8% 3.9% 14.3%
14.7% 20.3% 17.9%
14.4% 14.1%
13.4% 11.8%
21.9%
35.7% 27.2% 29.7% 27.0%
21.5% 18.2% 13.6%
0%
20%
40%
60%
80%
100%
Individuals(4+)
Children(4-15)
Adults 16-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55-64
Adults 65+
Multichannels
Commercial PSBs'portfolio channels
BBC portfoliochannels
Main five PSBchannels
Peak time channel shares by channel group: 2013
Source: BARB. All Individuals (4+), Network. Peak time = 6pm-10:30pm.
Cha
nnel
sha
re (%
) Figure 29
51
Number of channels representing 75% of viewing, by age group: 2008 vs. 2013
20
30 27
29
25
19
11
5
27
35 33
35 35
25
19
10
0
10
20
30
40
AllIndividuals
(4+)
Children(4-15)
Adults 16-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55-64
Adults 65+
2008
2013
Source: BARB. All Individuals (4+), Network. Based on the number of channels representing 75% of each demographics viewing (channels ranked by channel share).
Num
ber o
f cha
nnel
s Figure 30
52
Source: BARB, All Individuals (4+), Network. PSB channels = Main five PSB channels + BBC portfolio channels. Data refers to actual ‘signal’ through which channel is viewed.
52.8% 33.0%
13.9%
0.2%
Digital terrestrial
Digital satellite
Digital cable
Other Platforms
Viewing to PSB channels by platform – all individuals: 2013
Figure 31
53
14.9% 13.9% 14.4% 13.9% 14.4% 13.2%
5.5% 5.0% 4.5% 4.1% 3.5% 3.6%
13.8% 13.4% 13.5% 12.7% 11.6% 11.8%
8.7% 7.8% 7.9% 7.3% 6.8% 6.4%
4.4% 4.2% 4.1% 4.1% 4.1% 3.9%
5.6% 6.2% 6.8% 7.5% 7.9% 7.1%
5.3% 5.7% 5.7% 6.8% 6.9% 7.2%
8.2% 9.0% 9.0% 9.7% 10.1% 10.3%
1.5% 1.6% 1.4% 1.6% 1.8% 2.0%
32.1% 33.1% 32.8% 32.3% 33.0% 34.5%
0%
20%
40%
60%
80%
100%
2008 2009 2010 2011 2012 2013
Multichannels
Channel 5 portfolio channels
Channel 4 portfolio channels
ITV portfolio channels
BBC portfolio channels
Channel 5
Channel 4
ITV
BBC Two
BBC One
Source: BARB, Adults 16-34, Network.
Cha
nnel
sha
re (%
)
Channel shares for the main PSB channels and their portfolio channels – adults 16-34: 2008-2013
Figure 32
47.1% 44.3% 44.3% 42.1% 40.3% 38.8% Main five PSBs combined
54
25.0% 24.2% 23.7% 23.7% 24.4% 24.3%
8.9% 8.7% 8.0% 7.7% 7.2% 6.7%
20.6% 19.8% 18.7% 17.5% 16.4% 16.8%
7.4% 6.7% 5.9% 5.7% 5.4% 4.7%
5.4% 5.2% 4.8% 4.5% 4.3% 4.2%
2.7% 3.0% 4.3% 4.5% 4.9% 4.4%
4.5% 5.1% 6.0% 7.3% 7.6% 7.8%
3.3% 3.5% 4.1% 4.6% 4.9% 5.1% 1.0% 1.2% 1.4% 1.6% 1.9% 2.0%
21.2% 22.6% 23.3% 22.8% 23.0% 24.0%
0%
20%
40%
60%
80%
100%
2008 2009 2010 2011 2012 2013
Multichannels
Channel 5 portfolio channels
Channel 4 portfolio channels
ITV portfolio channels
BBC portfolio channels
Channel 5
Channel 4
ITV
BBC Two
BBC One
Source: BARB, Adults 35+, Network.
Cha
nnel
sha
re (%
)
Channel shares for the main PSB channels and their portfolio channels – adults 35+: 2008-2013
Figure 33
67.3% 64.6% 61.0% 59.1% 57.7% 56.7% Main five PSBs combined
1.1% 1.2% 1.4% 1.5% 1.7% 1.5% 0.4% 0.5% 0.6% 0.7% 0.9% 0.9% 0.7% 0.8% 1.0% 1.2% 1.0% 1.1% 1.2% 1.2% 1.2% 1.3% 1.2% 1.3% 0.7% 0.8% 0.7% 0.7% 0.6% 0.8% 0.9%
2.2% 2.4% 2.5%
2.7% 2.7% 2.8% 1.5% 1.7%
2.1% 2.4% 2.5% 2.6%
0.9% 1.0%
1.1% 1.1% 1.2% 1.1%
0.7% 0.7%
0.8% 0.9% 0.9% 0.9%
1.6% 1.7%
1.8% 1.8% 1.9% 1.9%
0.9% 1.1%
1.1% 1.2% 1.2% 1.2%
0.9% 1.0%
1.2% 1.4% 1.5% 1.5%
0.6% 0.7%
0.8%
1.0% 1.0% 1.0%
0%
5%
10%
15%
20%
25%
30%
2008 2009 2010 2011 2012 2013
5 USA Total5* TotalChannel 5+1Channel 4 other4seven4MusicFilm4 TotalMore4 TotalE4 TotalChannel 4+1CITVITV4 TotalITV3 TotalITV2 TotalITV+1BBC OtherCBBCCBeebiesBBC ParliamentBBC NewsBBC HDBBC FourBBC Three
55
Channel shares for individual portfolio channels – all individuals: 2008-2013
Source: BARB, All Individuals (4+), Network.
Cha
nnel
sha
re (%
) Figure 34
2.2% 2.4% 2.8% 3.1% 3.5% 3.3%
2.4% 2.6% 2.3% 2.5% 2.4% 2.3%
0.8% 0.9% 1.0% 3.7% 3.9% 3.8%
4.0% 4.1% 4.3% 0.7% 0.7% 0.7%
0.7% 0.7% 0.7%
0.9% 0.9% 0.9%
1.0% 0.9% 0.9% 1.2%
1.3% 1.4% 1.5% 1.4% 1.3% 4.0%
4.4% 4.4%
4.8% 5.0% 5.1% 1.2%
1.4% 1.2%
1.2% 1.2% 1.2%
1.1% 1.2% 1.4%
1.4% 1.5% 1.6%
0.7% 0.7% 0.7%
0.8% 0.7% 0.7%
0.8% 0.9% 0.8%
0.8% 0.7% 0.8%
0.7% 0.7% 0.6%
0.8% 0.8% 0.8%
0%
5%
10%
15%
20%
25%
30%
2008 2009 2010 2011 2012 2013
5 USA Total5* TotalChannel 5+1Channel 4 other4seven4MusicFilm4 TotalMore4 TotalE4 TotalChannel 4+1CITVITV4 TotalITV3 TotalITV2 TotalITV+1BBC OtherCBBCCBeebiesBBC ParliamentBBC NewsBBC HDBBC FourBBC Three
56
Channel shares for individual portfolio channels – adults 16-34: 2008-2013
Source: BARB, Adults 16-34, Network.
Cha
nnel
sha
re (%
) Figure 35
0.7% 0.8% 0.9% 1.0% 1.1% 1.0% 0.5% 0.6% 0.7% 0.8% 1.1% 1.1% 0.9% 0.9% 1.3% 1.4% 1.3% 1.3%
0.6% 0.8% 0.9% 1.8% 2.0%
2.1% 2.3% 2.4% 2.4%
1.9% 2.1% 2.7%
3.0% 3.1% 3.3%
1.0% 1.1%
1.2% 1.2% 1.3% 1.2%
0.5% 0.5%
0.7% 0.8%
0.8% 0.8%
0.9% 0.8%
1.0% 1.0%
1.0% 1.0%
0.9% 1.1%
1.2% 1.3%
1.3% 1.3%
0.9% 0.9%
1.2% 1.4%
1.6% 1.5%
0.6% 0.8%
1.0%
1.1% 1.1% 1.1%
0%
5%
10%
15%
20%
25%
30%
2008 2009 2010 2011 2012 2013
5 USA Total5* TotalChannel 5+1Channel 4 other4seven4MusicFilm4 TotalMore4 TotalE4 TotalChannel 4+1CITVITV4 TotalITV3 TotalITV2 TotalITV+1BBC OtherCBBCCBeebiesBBC ParliamentBBC NewsBBC HDBBC FourBBC Three
57
Channel shares for individual portfolio channels – adults 35+: 2008-2013
Source: BARB, Adults 35+, Network.
Cha
nnel
sha
re (%
) Figure 36
58
26.7% 26.3% 26.3% 26.1% 26.9% 27.0% 27.3% 26.9% 26.8% 27.0% 27.4% 26.8%
19.5% 19.3% 18.9% 18.4% 17.5% 17.6% 17.2% 16.9% 16.6% 15.9% 14.9% 15.3%
6.8% 6.9% 7.3% 7.9% 8.2% 7.4% 6.8% 6.4% 6.1% 5.8% 5.6% 4.9%
4.7% 4.7% 5.1% 5.3% 4.9% 4.6% 4.7% 4.7% 4.5% 4.4% 4.2% 4.1%
3.0% 3.3% 3.6% 3.7% 4.2% 4.4% 4.7% 5.7% 6.0% 6.2% 5.6%
3.4% 4.1% 4.6% 5.2% 5.6% 6.1% 7.2% 7.4% 7.7%
3.2% 4.1% 4.9% 5.2% 5.4% 5.8% 5.9% 6.1% 1.5% 1.8% 1.9%
36.5% 36.5% 35.7% 33.3% 31.1% 29.5% 28.1% 28.4% 27.6% 26.5% 26.6% 27.5%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
Multichannels
Channel 5 portfolio channels
Channel 4 portfolio channels
ITV portfolio channels
BBC portfolio channels
Channel 5
Channel 4
ITV
BBC One, BBC Two
Source: BARB. Individuals (4+) in multichannel homes. 2008-2009: All Individuals, Multichannel Network/ 2010+: Individuals in Multichannel homes, Network. The actual number of channels that make up the PSB portfolios has increased over the years, and the proportion of people with multichannel television has also grown substantially year on year.
Channel shares in multichannel homes – multichannel individuals: 2002-2013
Cha
nnel
sha
re (%
) Figure 37
57.7% 57.2% 57.5% 57.7% 57.6% 56.7% 56.0% 54.8% 53.9% 53.1% 52.0% 51.1% Main five PSBs combined
59
Contents
• Background and notes • Definitions • Hours of viewing • Channel reach • Channel shares • Audience profiles • Time-shift viewing • Range of viewing by genre • S4C
60
Summary: audience profiles – age profile Channel groups • The following two slides breakdown the age profile of each of the BBC and commercial PSBs’ portfolio
channels.
61
11.0% 1.8% 3.7% 2.8% 1.9%
34.7%
67.6%
6.8% 9.6% 10.6% 1.8% 3.4% 4.1% 4.2%
62.4%
21.3%
2.5% 5.2% 2.6% 2.3%
6.8%
4.6%
8.5% 12.8%
15.5%
1.9% 3.5% 6.1% 7.7%
5.1%
20.2%
4.6%
12.4%
6.2% 9.8%
27.1%
6.6%
12.6%
15.2% 16.6%
2.6% 4.3%
9.0% 8.5%
12.8%
16.2%
10.4%
19.1%
11.7% 11.5%
17.8%
10.0%
13.1%
15.8% 15.8%
7.1%
11.3%
13.5% 15.5%
10.3%
14.0%
16.7%
19.4%
17.3% 14.0%
5.8% 4.8%
21.5%
19.3% 20.3%
13.9%
19.4%
19.5% 24.7%
3.3% 8.9%
24.0%
19.3%
18.7% 18.3%
3.4% 2.8%
18.3%
13.4% 12.6%
22.7%
30.4% 19.4%
20.5%
3.2% 8.4%
40.0%
21.0%
40.8% 42.1%
4.2% 3.7%
19.2% 13.9%
8.7%
50.0%
27.7% 28.4% 19.0%
2.9%
0%
20%
40%
60%
80%
100%
BBC
Thre
e
BBC
Fou
r
BBC
HD
BBC
New
s
BBC
Par
liam
ent
CB
eebi
es
CB
BC
ITV
+1
ITV
2
ITV
2 +1
ITV
3
ITV
3 +1
ITV
4
ITV
4 +1
CIT
V
Adults 65+
Adults 55-64
Adults 45-54
Adults 35-44
Adults 25-34
Adults 16-24
Children (4-15)
Age profile of viewers – BBC and ITV portfolio channels: 2013
Source: BARB. All Individuals (4+), Network.
Pro
file
(%)
Figure 38
62
7.9% 11.9% 11.1% 4.0% 7.1% 6.8% 8.8% 12.5%
5.9% 7.7% 7.1% 8.2% 2.6% 4.9%
11.6%
24.6% 24.7%
6.5% 7.9% 8.4%
9.5%
21.8%
10.5% 8.4% 10.0% 10.2%
7.2% 7.9%
16.4%
25.3% 25.3%
10.3%
14.8% 10.7% 11.2%
24.8%
15.6% 14.0% 15.9% 15.8%
7.0% 10.8%
16.6%
13.6% 15.0%
13.4%
16.6% 14.0%
17.5%
17.2%
16.2% 16.7% 14.0% 17.7%
10.5%
16.4%
19.7%
13.4% 13.5%
18.6%
20.6%
19.8%
22.6%
12.8%
21.6% 20.4% 17.7%
21.8%
14.9%
22.0%
15.1%
6.6% 6.5%
19.3%
18.6%
18.2%
17.4%
6.5%
16.0% 18.6% 15.5%
15.9%
23.1%
22.9%
12.8% 4.6% 4.0%
28.0%
14.5% 22.2%
13.1% 4.4%
14.2% 14.2% 19.8%
10.4%
34.8%
15.1%
0%
20%
40%
60%
80%
100%
Cha
nnel
Four
+1 E4
E4+
1
Mor
e4
Mor
e4+1 Film
4
Film
4 +1
4Mus
ic
4sev
en
Cha
nnel
5 +1
5*
5* +
1
5 U
SA
5 U
SA+1
Adults 65+
Adults 55-64
Adults 45-54
Adults 35-44
Adults 25-34
Adults 16-24
Children (4-15)
Age profile of viewers – Channel 4 and Channel 5 portfolio channels: 2013
Source: BARB. All Individuals (4+), Network.
Pro
file
(%)
Figure 39
63
Summary: audience profiles – socio-economic profile
Channel groups • The following two slides breakdown the socio-economic profile of each of the BBC and commercial PSBs’
portfolio channels.
64
16.9%
32.7% 31.6% 26.7%
32.6%
20.7% 23.7% 14.5% 13.5% 13.9% 15.4% 13.1% 15.4% 14.5% 16.2%
25.8%
25.1% 30.1%
25.0% 23.4%
24.9% 21.6%
25.1% 22.3% 23.3% 21.1%
18.6% 23.1% 23.8% 19.7%
22.3%
17.1% 17.9%
18.0% 13.0% 25.0%
19.4% 22.8%
21.6% 22.6% 20.1% 23.4%
24.2% 21.4% 19.1%
35.0% 25.1%
20.4% 30.4% 31.0% 29.5%
35.4% 37.5% 42.6% 40.2% 43.4% 44.9%
37.4% 40.3% 45.0%
0%
20%
40%
60%
80%
100%
BBC
Thre
e
BBC
Fou
r
BBC
HD
BBC
New
s
BBC
Par
liam
ent
CB
eebi
es
CB
BC
ITV
+1
ITV
2
ITV
2 +1
ITV
3
ITV
3 +1
ITV
4
ITV
4 +1
CIT
V
DE
C2
C1
AB
Socio-economic profile of viewers – BBC and ITV portfolio channels: 2013
Source: BARB. All Individuals (4+), Network.
Pro
file
(%)
Figure 40
65
18.3% 19.8% 20.6% 19.9% 22.2% 15.7% 16.6% 13.7%
18.5% 14.0% 14.6% 15.5% 11.1% 11.5%
25.1% 26.2% 27.5% 25.2% 26.0%
22.6% 22.9% 22.9%
29.3%
24.1% 22.6% 24.4% 21.9% 21.4%
20.9% 23.4% 22.3%
21.3% 25.3%
21.2% 23.6%
22.3%
20.1%
19.8% 22.8% 25.7%
17.3% 23.9%
35.7% 30.6% 29.6% 33.6%
26.4%
40.6% 36.8% 41.1% 32.1%
42.1% 39.9% 34.4%
49.7% 43.3%
0%
20%
40%
60%
80%
100%
Cha
nnel
Four
+1 E4
E4+
1
Mor
e4
Mor
e4 +
1
Film
4
Film
4 +1
4Mus
ic
4sev
en
Cha
nnel
5+1
5*
5* +
1
5 U
SA
5 U
SA +
1
DE
C2
C1
AB
Socio-economic profile of viewers – Channel 4 and Channel 5 portfolio channels: 2013
Source: BARB. All Individuals (4+), Network.
Pro
file
(%)
Figure 41
66
Contents
• Background and notes • Definitions • Hours of viewing • Channel reach • Channel shares • Audience profiles • Time-shift viewing • Range of viewing by genre • S4C
67
Summary: time-shifted viewing
• Time-shifted viewing is defined in BARB analysis as viewing of programmes recorded and subsequently played back within seven days, as well as viewing after pausing or rewinding live TV. The data presented looks at time-shifted viewing of scheduled programmes through the use of recording devices (such as the DVR) and catch-up services – it does not include viewing which takes place on the ‘+1’ channel variants which may be viewed as a type of time-shifting.
• Based on BARB data, the proportion of individuals owning a DVR increased from 29.2% in 2008 to 71.2% in 2013. While there has been this significant increase in ownership, the overall split in live versus time-shifted viewing has remained stable over the past 6 years, with 83.6% of Total TV viewing in 2013 taking place live (versus 85.1% in 2008), 7.9% time-shifted on the same day as the initial broadcast and 8.5% up to 7 days later. Similarly, across the main five PSB channels, 83.9% of viewing in 2013 took place live, 8.3% time-shifted on the same day and 7.8% up to 7 days later (Figures 43 & 43).
• In 2013, compared against the breakdown in viewing across all television viewing and across the main five PSB channels combined, a marginally higher proportion of viewing to BBC One (85.9%) and ITV (85.0%) took place live during the initial broadcast. On Channel 4 and Channel 5 a marginally lower proportion of viewing (77.9% and 78.1% respectively) took place live in 2013. These trends are similar to those seen in 2008. The proportion of live viewing to Channel 4 fell from 82.8% in 2008 to 77.9% in 2013, a fall of 4.9 percentage points (Figures 44 & 45).
68
Summary: time-shifted viewing • A higher proportion of total TV viewing by younger adults in 2013 was time-shifted (Adults 16-24 –
19.1%, Adults 25-34 – 22.8%, Adults 35-44 – 18.8%) compared against all individuals (16.4% time-shifted in 2013). A similar trend was noted when looking at time-shifted viewing to the main five PSB channels by age group. While the proportion of live viewing across all channels has remained fairly stable amongst all individuals between 2008 (85.1%) and 2013 (83.6%), there have been more marked changes among some audiences. The proportion of live television viewing among 16-24 years olds fell from 84.0% in 2008 to 80.9% in 2013 and fell from 81.4% in 2008 to 77.2% among 25-34 year olds. Similar trends were noted between 2008 and 2013 when looking at viewing to the main five PSB channels – among 25-34 year olds live viewing fell by 6.2 percentage points from 80.4% in 2008 to 74.2% in 2013 (Figures 46-49).
• Viewing to drama programming is the most likely to be time-shifted. In 2008 26.3% of viewing to UK drama programmes across all channels was time-shifted – this increased to 31.1% in 2013. The proportion of viewing to UK soaps taking place after the live broadcast increased from 22.3% in 2008 to 29.4% - over the same period, time-shifted viewing to all other drama programmes also increased from 34.2% to 39.5%. Given the nature and immediacy of the genres, news, sport and current affairs programmes are less likely to be time-shifted (Figures 50 & 51).
• Similar patterns in time-shifted viewing are seen across the various programme genres on the main five PSB channels (Figures 52 & 53).
69
Live vs. time-shifted viewing – total TV: 2008-2013
85.1% 84.9% 86.4% 84.9% 84.4% 83.6%
7.2% 7.4% 6.5% 7.1% 7.5% 7.9% 7.6% 7.7% 7.1% 7.9% 8.1% 8.5%
0%
20%
40%
60%
80%
100%
2008 2009 2010 2011 2012 2013
Time-shifted:viewed upto 7 daysafter initialbroadcast
Time-shifted: sameday as initialbroadcast
Viewed initialbroadcast (Live)
Source: BARB. All DVR owners. 2008-2009: DVR owners, Multichannel Network/ 2010+: DVR owners, Network.
29.2% 42.0% 54.9% 63.2% 67.3% 71.2% DVR Owners as % of population
Pro
porti
on o
f vie
win
g (%
) Figure 42
70
85.3% 85.0% 85.8% 84.8% 84.9% 83.9%
7.7% 7.9% 7.3% 7.7% 7.8% 8.3% 7.0% 7.0% 6.8% 7.5% 7.3% 7.8%
0%
20%
40%
60%
80%
100%
2008 2009 2010 2011 2012 2013
Time-shifted:viewed upto 7 daysafter initialbroadcast
Time-shifted: sameday as initialbroadcast
Viewed initialbroadcast (Live)
Live vs. time-shifted viewing – main five PSB channels: 2008-2013
Source: BARB. All DVR owners. 2008-2009: DVR owners, Multichannel Network/ 2010+: DVR owners, Network.
Pro
porti
on o
f vie
win
g (%
)
29.2% 42.0% 54.9% 63.2% 67.3% 71.2% DVR Owners as % of population
Figure 43
71
85.1% 85.3% 86.6% 82.2% 87.1% 82.8% 80.1%
7.2% 7.7% 7.3% 8.2%
7.3% 8.6% 9.2%
7.6% 7.0% 6.1% 9.6% 5.6% 8.6% 10.7%
0%
20%
40%
60%
80%
100%
Total TV Main fivePSB
channels
BBC One BBC Two ITV Channel 4 Channel 5
Time-shifted:viewed upto 7 daysafter initialbroadcast
Time-shifted: sameday as initialbroadcast
Viewed initialbroadcast (Live)
Live vs. time-shifted viewing, by channel – main five PSB channels: 2008
Source: BARB. All DVR owners, Multichannel Network.
Pro
porti
on o
f vie
win
g (%
) Figure 44
72
83.6% 83.9% 85.9% 82.3% 85.0% 77.9% 78.1%
7.9% 8.3% 7.4% 7.5%
8.9% 9.4% 10.1%
8.5% 7.8% 6.7% 10.2% 6.1% 12.7% 11.8%
0%
20%
40%
60%
80%
100%
Total TV Main fivePSB
channels
BBC One BBC Two ITV Channel 4 Channel 5
Time-shifted:viewed upto 7 daysafter initialbroadcast
Time-shifted: sameday as initialbroadcast
Viewed initialbroadcast (Live)
Live vs. time-shifted viewing, by channel – main five PSB channels: 2013
Source: BARB. All DVR owners, Network.
Pro
porti
on o
f vie
win
g (%
) Figure 45
73
85.1% 86.7% 84.0% 81.4% 82.5% 86.2% 87.2% 89.6%
7.2% 6.8% 8.4% 9.3% 8.4% 6.4% 5.7% 4.7% 7.6% 6.5% 7.6% 9.2% 9.1% 7.4% 7.0% 5.7%
0%
20%
40%
60%
80%
100%
AllIndividuals
(4+)
Children(4-15)
Adults 16-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55-64
Adults 65+
Time-shifted:viewed upto 7 daysafter initialbroadcast
Time-shifted: sameday as initialbroadcast
Viewed initialbroadcast (Live)
Live vs. time-shifted viewing, by age group – total TV: 2008
Source: BARB. All DVR owners by age group, Multichannel Network.
Pro
porti
on o
f vie
win
g (%
) Figure 46
74
83.6% 83.8% 80.9% 77.2% 81.2% 84.2% 85.0% 88.2%
7.9% 8.4% 9.3% 11.0% 9.0% 7.6% 7.2% 5.4% 8.5% 7.8% 9.7% 11.8% 9.8% 8.1% 7.8% 6.4%
0%
20%
40%
60%
80%
100%
AllIndividuals
(4+)
Children(4-15)
Adults 16-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55-64
Adults 65+
Time-shifted:viewed upto 7 daysafter initialbroadcast
Time-shifted: sameday as initialbroadcast
Viewed initialbroadcast (Live)
Live vs. time-shifted viewing, by age group – total TV: 2013
Source: BARB. All DVR owners by age group, Network.
Pro
porti
on o
f vie
win
g (%
) Figure 47
75
85.3% 84.4% 83.5% 80.4% 83.0% 86.4% 87.4% 90.4%
7.7% 8.0% 9.0% 11.0% 9.0% 7.0% 6.0% 4.6% 7.0% 7.7% 7.5% 8.6% 8.0% 6.6% 6.5% 5.0%
0%
20%
40%
60%
80%
100%
AllIndividuals
(4+)
Children(4-15)
Adults 16-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55-64
Adults 65+
Time-shifted:viewed upto 7 daysafter initialbroadcast
Time-shifted: sameday as initialbroadcast
Viewed initialbroadcast (Live)
Live vs. time-shifted viewing, by age group – main five PSB channels: 2008
Source: BARB. All DVR owners by age group, Multichannel Network.
Pro
porti
on o
f vie
win
g (%
) Figure 48
76
83.9% 81.8% 78.0% 74.2% 81.1% 84.5% 85.0% 88.7%
8.3% 9.5% 11.6% 13.5% 10.1% 8.1% 7.6% 5.5%
7.8% 8.7% 10.4% 12.4% 8.9% 7.4% 7.3% 5.8%
0%
20%
40%
60%
80%
100%
AllIndividuals
(4+)
Children(4-15)
Adults 16-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55-64
Adults 65+
Time-shifted:viewed upto 7 daysafter initialbroadcast
Time-shifted: sameday as initialbroadcast
Viewed initialbroadcast (Live)
Live vs. time-shifted viewing, by age group – main five PSB channels: 2013
Source: BARB. All DVR owners by age group, Network.
Pro
porti
on o
f vie
win
g (%
) Figure 49
77
65.8% 73.7% 77.7% 80.7% 81.9% 83.0% 83.6% 83.7% 84.3% 84.5% 85.0% 86.0% 86.1% 86.4% 88.9% 88.9% 90.8% 92.3% 92.9% 95.2% 96.6% 96.6% 100.0% 100.0%
12.5%
10.5% 12.9% 5.7%
8.1% 5.7% 5.7% 7.4% 8.9% 6.8% 6.8% 7.4% 6.5% 9.1% 5.8% 6.1% 5.9% 5.4% 4.5% 2.7%
21.7% 15.9%
9.4% 13.5% 10.0% 11.3% 10.7% 9.0% 6.8% 8.7% 8.2% 6.6% 7.4% 4.5% 5.3% 5.1% 3.3%
0%
20%
40%
60%
80%
100%Time-shifted: viewedupto 7 days afterinitial broadcast
Time-shifted: sameday as initialbroadcast
Viewed initialbroadcast (Live)
Live vs. time-shifted viewing, by genre – total TV: 2008
Source: BARB. All DVR owners, Network Plus. Network programming based on 4+ area filter.
Pro
porti
on o
f vie
win
g (%
) Figure 50
78
60.5% 68.9% 70.6%
79.1% 79.7% 80.0% 80.3% 80.6% 81.1% 81.5% 85.0% 85.9% 87.9% 89.1% 90.0% 90.1% 91.0% 93.5% 93.7% 97.5% 97.8% 98.4% 100.0% 100.0%
13.5%
11.7% 18.1%
8.7% 6.8% 8.4% 6.6% 8.0% 8.1% 10.2% 6.2% 7.6% 4.8% 6.5% 6.6% 5.1% 5.4% 4.0% 4.6% 2.1%
26.0% 19.4%
11.3% 12.2% 13.5% 11.6% 13.2% 11.4% 10.8% 8.3% 8.8% 6.5% 7.3% 4.5% 3.4% 4.7% 3.6%
0%
20%
40%
60%
80%
100%Time-shifted: viewedupto 7 days afterinitial broadcast
Time-shifted: sameday as initialbroadcast
Viewed initialbroadcast (Live)
Live vs. time-shifted viewing, by genre – total TV: 2013
Source: BARB. All DVR owners, Network. Network programming based on 4+ area filter.
Pro
porti
on o
f vie
win
g (%
) Figure 51
79
70.7% 72.3% 79.5% 79.7% 80.8% 83.5% 84.6% 85.0% 85.0% 85.5% 85.8% 86.6% 87.2% 89.4% 89.5% 90.6% 91.3% 92.1% 93.1% 96.2% 96.5% 100.0% 100.0%
12.4% 11.7%
12.2% 9.7% 8.4% 7.6% 9.2% 8.3% 7.5% 4.8% 5.0% 6.4% 5.8%
6.0% 5.3% 5.2% 5.2% 5.5% 4.4% 16.9% 16.0%
8.3% 10.6% 10.8% 8.8% 6.2% 6.8% 7.5% 9.7% 9.2% 6.9% 7.1% 4.6% 5.3% 4.2% 3.5%
0%
20%
40%
60%
80%
100%Time-shifted: viewedupto 7 days afterinitial broadcast
Time-shifted: sameday as initialbroadcast
Viewed initialbroadcast (Live)
Live vs. time-shifted viewing, by genre – main five PSB channels: 2008
Source: BARB. All DVR owners, Network Plus. Network programming based on 4+ area filter.
Pro
porti
on o
f vie
win
g (%
) Figure 52
80
57.9% 65.2%
71.6% 76.0% 76.4% 77.8% 81.3% 81.7% 82.2% 82.8% 84.5% 84.7% 85.2% 88.2% 89.0% 90.5% 92.7% 93.7% 97.5% 97.6% 100.0% 100.0% 100.0% 100.0%
16.4%
13.3%
17.8% 9.9% 9.6% 8.9% 7.4% 5.0%
10.7% 6.8% 6.2% 5.1% 8.0% 5.6% 5.6% 6.5% 4.6% 4.6%
25.7% 21.5% 10.6% 14.1% 13.9% 13.3% 11.3% 13.3%
7.1% 10.3% 9.2% 10.2% 6.8% 6.2% 5.3% 3.0%
0%
20%
40%
60%
80%
100%Time-shifted: viewedupto 7 days afterinitial broadcast
Time-shifted: sameday as initialbroadcast
Viewed initialbroadcast (Live)
Live vs. time-shifted viewing, by genre – main five PSB channels: 2013
Source: BARB. All DVR owners, Network. Network programming based on 4+ area filter.
Pro
porti
on o
f vie
win
g (%
) Figure 53
81
Contents
• Background and notes • Definitions • Hours of viewing • Channel reach • Channel shares • Audience profiles • Time-shift viewing • Range of viewing by genre • S4C
82
Summary: Range of viewing by genre – channel groups
• Between 2008-2012, the proportion of viewing to BBC portfolio channels accounted for by children’s
programming dropped from 40.6% to 30.1% and increased to 33.0% in 2013. The proportion of viewing represented by documentaries: other stood at 12.4% in 2013, compared with 9.3% in 2008. As a result of BBC’s extended coverage of the Olympics on its portfolio channels, sports programming accounted for 9.0% of viewing to these channels in 2012, falling back to 1.7% in 2013 (Figure 54).
• While children’s programmes represented the largest share of all day viewing across the BBC portfolio channels, documentaries: other accounted for the largest proportion of peak time viewing to this group of channels (24.0% in 2013). The proportion of viewing represented by documentaries: science & natural history increased from 2.7% in 2008 to 5.8% in 2012, with a slight fall to 5.4% in 2013 – over the same period, the share of viewing accounted for by UK soaps fell from 8.4% to 0.2% (Figure 57).
• The split in viewing by genre across the commercial portfolio channels remained fairly consistent between 2008-2013. The proportion of viewing represented by films: other, the most-viewed genre across this group of channels stood at 23.0% in 2013. Between 2008-2013 there was a decline in the proportion of viewing accounted for by drama: other (13.2% in 2008 to 9.6% in 2013) and documentaries: other (11.7% in 2008 to 7.6% in 2013) (Figure 55).
83
Summary: Range of viewing by genre – channel groups
• Programming classified within the films: other genre represented the greatest share of peak time viewing to the commercial portfolio channels – 26.9% in 2013, up from 21.2% in 2008. The share of viewing to entertainment programmes increased from 9.9% in 2008 to 13.2% in 2012 and down slightly to 12.9% in 2013. The share of viewing accounted for by documentaries: other fell from 14.5% in 2008 to 7.7% in 2012, up to 8.7% in 2013 (Figure 58).
• Across the multichannel group, the proportion of viewing accounted for by films: other fell from 12.0% in 2008 to 7.8% in 2013 and the proportion represented by sports programming fell from 14.7% to 10.6% over the same period. The shares of viewing represented by genres such as children’s, comedy, entertainment, documentaries: other and leisure interests also fell over the analysis period, as the proportion of viewing to programmes classified as other increased to 20.7% in 2013 (Figure 56).
• As with trends seen across all day viewing to multichannels, the share of peak-time viewing represented by programmes classified as other has increased in recent years, to 23.5% in 2013 (Figure 59).
84
40.6% 38.6% 35.0% 34.4% 30.1% 33.0%
3.8% 3.4% 3.6% 3.6%
3.9% 4.0%
4.0% 5.2% 6.8% 7.3% 8.1%
9.1%
3.0% 2.8% 3.1% 2.8% 2.2%
2.9%
9.3% 10.5% 11.3% 12.8% 12.7%
12.4% 3.9% 5.4% 3.9% 2.5%
2.1% 2.0%
3.7% 3.8% 3.9% 3.6% 3.3%
4.1% 2.4% 2.2% 2.1% 2.1%
1.9% 1.5%
2.3% 2.6% 1.9% 2.9% 2.9%
3.9%
17.9% 16.6% 18.4% 19.2% 16.0%
17.1% 9.0%
0%
20%
40%
60%
80%
100%
2008 2009 2010 2011 2012 2013
OtherVisual & Performing ArtsSportReligionParty Political BroadcastWeatherNews: OtherNatl/Intl NewsNations & Regions NewsMusic: OtherMusic: ContemporaryMusic: ClassicalLeisure InterestsFilms: OtherUK FilmsEducationDrama: OtherUK SoapsUK DramaDocs: OtherDocs: Sci & Nat HisCurr Aff: OtherCurr Aff: Pol/Econ/SocialEntertainmentComedyChildren’s
Range of viewing by genre on the BBC portfolio channels – all individuals, all day: 2008-2013
Source: BARB. All Individuals (4+), 2008-2009: Network Plus/2010+: Network. Network programming based on 4+ area filter.
Pro
porti
on o
f vie
win
g (%
) Figure 54
50.8 55.6 72.6 78.8 84.0 73.5 Total hours/individual
85
8.3% 8.5% 8.3% 7.3% 8.4% 8.3%
12.6% 13.2% 12.3% 13.0% 13.6% 13.9%
11.7% 10.4% 9.9% 7.6% 7.1% 7.6%
12.9% 14.1% 14.7% 13.9% 13.3% 13.8%
5.1% 4.2% 3.8% 3.8% 3.9% 3.9%
13.2% 11.9% 10.4% 11.0% 10.8% 9.6%
3.7% 3.3% 3.7% 4.0% 4.2% 3.7%
18.7% 20.0% 22.6% 23.3% 23.3% 23.0%
5.8% 6.3% 6.5% 7.1% 6.2% 6.3%
2.2% 1.9% 2.4% 2.5% 3.1% 3.1%
0%
20%
40%
60%
80%
100%
2008 2009 2010 2011 2012 2013
OtherVisual & Performing ArtsSportReligionParty Political BroadcastWeatherNews: OtherNatl/Intl NewsNations & Regions NewsMusic: OtherMusic: ContemporaryMusic: ClassicalLeisure InterestsFilms: OtherUK FilmsEducationDrama: OtherUK SoapsUK DramaDocs: OtherDocs: Sci & Nat HisCurr Aff: OtherCurr Aff: Pol/Econ/SocialEntertainmentComedyChildren’s
Range of viewing by genre on the commercial portfolio channels – all individuals, all day: 2008-2013
Source: BARB. All Individuals (4+), 2008-2009: Network Plus/2010+: Network. Network programming based on 4+ area filter.
Pro
porti
on o
f vie
win
g (%
) Figure 55
129.0 145.4 150.2 172.3 180.5 181.1 Total hours/individual
86
13.2% 12.6% 11.6% 11.6% 11.9% 11.5%
8.4% 7.4% 7.1% 6.3% 6.2% 5.0%
8.7% 8.4% 8.5% 9.4% 8.5% 7.6%
15.2% 16.3% 16.7% 15.2% 14.7% 13.2%
2.5% 2.5% 2.3% 2.2% 1.6% 2.3%
10.7% 11.4% 10.7% 9.4% 10.2% 8.8%
12.0% 11.4% 10.9% 10.7% 10.0% 7.8%
6.7% 5.8% 5.6% 5.3% 4.6% 4.7%
2.0% 2.2% 2.4%
2.7% 2.3% 2.2%
14.7% 14.6% 15.1% 15.2%
13.0%
10.6%
2.9% 6.1% 11.3% 20.7%
0%
20%
40%
60%
80%
100%
2008 2009 2010 2011 2012 2013
OtherVisual & Performing ArtsSportReligionParty Political BroadcastWeatherNews: OtherNatl/Intl NewsNations & Regions NewsMusic: OtherMusic: ContemporaryMusic: ClassicalLeisure InterestsFilms: OtherUK FilmsEducationDrama: OtherUK SoapsUK DramaDocs: OtherDocs: Sci & Nat HisCurr Aff: OtherCurr Aff: Pol/Econ/SocialEntertainmentComedyChildren’s
Range of viewing by genre on multichannels – all individuals, all day: 2008-2013
Source: BARB. All Individuals (4+), 2008-2009: Network Plus/2010+: Network. Network programming based on 4+ area filter. Multichannels excluding main five PSB, BBC portfolio and commercial portfolio channels.
Pro
porti
on o
f vie
win
g (%
) Figure 56
269.5 291.6 276.8 283.3 290.2 298.4 Total hours/individual
87
10.9% 8.6% 9.3% 9.1% 8.0% 8.5%
4.0% 2.8% 3.5% 3.0% 5.0% 5.6% 2.3% 3.8% 4.7% 4.0% 4.5% 5.0% 2.1% 2.1% 2.3% 2.3% 1.8% 2.0% 2.7% 2.8% 3.6% 4.8% 5.8% 5.4%
19.0% 18.9% 20.2% 23.3% 23.7% 24.0%
8.2% 12.4% 8.4% 4.5% 4.1% 4.6% 8.4% 8.3% 6.8% 6.0% 2.9% 2.0% 2.7% 3.2% 4.0% 3.8%
9.6% 10.1% 9.8% 9.3% 8.0% 10.4%
5.6% 4.8% 4.4% 5.1% 4.4% 3.4%
4.7% 4.8% 3.3% 4.7% 4.7% 5.6%
12.9% 12.0% 13.7% 15.0% 11.5%
12.4% 8.4% 4.0%
0%
20%
40%
60%
80%
100%
2008 2009 2010 2011 2012 2013
OtherVisual & Performing ArtsSportReligionParty Political BroadcastWeatherNews: OtherNatl/Intl NewsNations & Regions NewsMusic: OtherMusic: ContemporaryMusic: ClassicalLeisure InterestsFilms: OtherUK FilmsEducationDrama: OtherUK SoapsUK DramaDocs: OtherDocs: Sci & Nat HisCurr Aff: OtherCurr Aff: Pol/Econ/SocialEntertainmentComedyChildren’s
Range of viewing by genre on the BBC portfolio channels – all individuals, peak time: 2008-2013
Source: BARB. All Individuals (4+), 2008-2009: Network Plus/2010+: Network. Network programming based on 4+ area filter. Peak time = 6pm–10:30pm.
Pro
porti
on o
f vie
win
g (%
) Figure 57
18.2 19.5 25.5 27.6 30.0 26.3 Total hours/individual
88
9.3% 9.5% 9.4% 7.9% 8.7% 8.8%
9.9% 10.4% 10.4% 12.3% 13.2% 12.9%
14.5% 12.1% 10.7% 8.8% 7.7% 8.7%
12.3% 14.4% 14.5% 15.2% 13.6% 13.5%
3.5% 2.6% 2.0% 2.7% 3.0% 3.5%
14.3% 13.8% 13.4% 12.5% 13.1% 11.2%
2.9% 2.4% 3.0% 2.7% 3.2% 2.6%
21.2% 22.1% 25.0% 25.3% 25.8% 26.9%
6.4% 7.5% 7.3% 7.9% 6.1% 6.0% 2.7% 2.1% 1.6% 1.8% 2.3% 2.1%
0%
20%
40%
60%
80%
100%
2008 2009 2010 2011 2012 2013
OtherVisual & Performing ArtsSportReligionParty Political BroadcastWeatherNews: OtherNatl/Intl NewsNations & Regions NewsMusic: OtherMusic: ContemporaryMusic: ClassicalLeisure InterestsFilms: OtherUK FilmsEducationDrama: OtherUK SoapsUK DramaDocs: OtherDocs: Sci & Nat HisCurr Aff: OtherCurr Aff: Pol/Econ/SocialEntertainmentComedyChildren’s
Range of viewing by genre on the commercial portfolio channels – all individuals, peak time: 2008-2013
Source: BARB. All Individuals (4+), 2008-2009: Network Plus/2010+: Network. Network programming based on 4+ area filter. Peak time = 6pm–10:30pm.
Pro
porti
on o
f vie
win
g (%
) Figure 58
61.3 68.6 66.4 75.9 80.0 79.4 Total hours/individual
89
7.3% 7.6% 7.2% 7.3% 7.6% 6.6%
8.9% 7.4% 7.3% 7.2% 7.9% 6.5%
11.2% 10.9% 10.9% 11.8% 10.3% 8.9%
17.6% 19.0% 19.5% 16.4% 14.8% 13.2%
3.4% 3.3% 3.2% 2.8% 1.3% 2.4%
14.4% 15.8% 13.3% 12.4% 14.4% 12.5%
13.9% 13.6% 12.5%
12.2% 11.2%
8.2%
5.6% 4.5% 4.4%
4.2% 4.1%
3.8%
12.0% 10.9% 12.5%
12.8% 10.3%
8.7%
3.1% 6.5% 11.8% 23.5%
0%
20%
40%
60%
80%
100%
2008 2009 2010 2011 2012 2013
OtherVisual & Performing ArtsSportReligionParty Political BroadcastWeatherNews: OtherNatl/Intl NewsNations & Regions NewsMusic: OtherMusic: ContemporaryMusic: ClassicalLeisure InterestsFilms: OtherUK FilmsEducationDrama: OtherUK SoapsUK DramaDocs: OtherDocs: Sci & Nat HisCurr Aff: OtherCurr Aff: Pol/Econ/SocialEntertainmentComedyChildren’s
Range of viewing by genre on multichannels – all individuals, peak time: 2008-2013
Source: BARB. All Individuals (4+), 2008-2009: Network Plus/2010+: Network. Network programming based on 4+ area filter. Multichannels excluding main five PSB, BBC portfolio and commercial portfolio channels. Peak time = 6pm–10:30pm.
Pro
porti
on o
f vie
win
g (%
) Figure 59
100.5 107.9 100.6 105.8 108.9 111.8 Total hours/individual
90
Summary: Range of viewing by genre – main five PSB channels, all day and peak time • Figures 60- 69 show the split in viewing by genre across each of the main five PSB channels across all
day and peak time.
91
10.5% 10.8% 10.8% 10.7% 10.8% 13.9%
6.5% 7.4% 6.6% 7.4% 6.8% 6.8% 2.4% 4.1% 3.6% 3.9% 3.3% 3.6% 3.7% 4.7% 4.9% 5.3% 4.9% 5.0% 13.6% 13.0% 12.4% 12.4%
10.6% 11.8%
6.5% 6.8% 6.9% 6.3% 5.3%
5.1% 4.9% 4.4%
3.3% 3.2% 2.5%
2.6%
7.5% 7.8% 8.8% 10.2%
8.3% 11.5%
20.5% 22.0% 22.2% 22.8%
21.5%
23.5%
12.2% 8.8% 11.5% 9.3% 18.1%
9.2%
0%
20%
40%
60%
80%
100%
2008 2009 2010 2011 2012 2013
OtherVisual & Performing ArtsSportReligionParty Political BroadcastWeatherNews: OtherNatl/Intl NewsNations & Regions NewsMusic: OtherMusic: ContemporaryMusic: ClassicalLeisure InterestsFilms: OtherUK FilmsEducationDrama: OtherUK SoapsUK DramaDocs: OtherDocs: Sci & Nat HisCurr Aff: OtherCurr Aff: Pol/Econ/SocialEntertainmentComedyChildren’s
Range of viewing by genre on BBC One – all individuals, all day: 2008-2013
Source: BARB. All Individuals (4+), 2008-2009: Network Plus/2010+: Network. Network programming based on 4+ area filter.
Pro
porti
on o
f vie
win
g (%
) Figure 60
272.8 261.3 276.4 275.5 284.9 268.5 Total hours/individual
92
4.0% 3.4% 3.0% 2.5% 2.4% 2.2% 2.5% 3.1% 2.8% 2.9% 3.4%
13.6% 11.4% 13.3% 13.4% 13.4% 12.0%
5.1% 5.6% 5.4% 5.1% 5.5% 5.4%
8.0% 8.3% 8.0% 7.1% 6.3% 9.9%
14.9% 14.9% 16.2% 15.2% 14.5% 14.8%
2.3% 1.4% 2.5% 1.8% 2.6% 3.6% 3.8% 2.1% 4.5%
3.8% 3.9% 4.2% 4.3% 3.6%
18.7% 20.9% 17.6% 23.7% 26.1% 25.0%
15.1% 15.8% 18.7% 13.9% 13.5% 14.7%
0%
20%
40%
60%
80%
100%
2008 2009 2010 2011 2012 2013
OtherVisual & Performing ArtsSportReligionParty Political BroadcastWeatherNews: OtherNatl/Intl NewsNations & Regions NewsMusic: OtherMusic: ContemporaryMusic: ClassicalLeisure InterestsFilms: OtherUK FilmsEducationDrama: OtherUK SoapsUK DramaDocs: OtherDocs: Sci & Nat HisCurr Aff: OtherCurr Aff: Pol/Econ/SocialEntertainmentComedyChildren’s
Range of viewing by genre on BBC Two – all individuals, all day: 2008-2013
Source: BARB. All Individuals (4+), 2008-2009: Network Plus/2010+: Network. Network programming based on 4+ area filter.
Pro
porti
on o
f vie
win
g (%
) Figure 61
104.7 99.5 97.1 92.8 85.3 77.4 Total hours/individual
93
22.6% 24.4% 25.9% 27.1% 30.7% 34.6%
3.2% 3.3% 5.3% 8.4% 8.2%
7.6%
3.8% 5.9% 4.1% 5.5% 5.0%
4.6% 15.0% 12.5% 11.0%
12.1% 10.0% 9.1% 20.6% 18.8% 18.3%
18.1% 17.9% 18.3% 5.2% 6.2% 5.7%
4.6% 3.9% 3.1% 6.0% 8.4% 7.0% 4.8% 4.1% 3.5%
10.1% 8.6% 8.5% 7.6% 7.6% 7.5%
6.9% 5.1% 8.4% 6.0% 7.5% 6.4%
0%
20%
40%
60%
80%
100%
2008 2009 2010 2011 2012 2013
OtherVisual & Performing ArtsSportReligionParty Political BroadcastWeatherNews: OtherNatl/Intl NewsNations & Regions NewsMusic: OtherMusic: ContemporaryMusic: ClassicalLeisure InterestsFilms: OtherUK FilmsEducationDrama: OtherUK SoapsUK DramaDocs: OtherDocs: Sci & Nat HisCurr Aff: OtherCurr Aff: Pol/Econ/SocialEntertainmentComedyChildren’s
Range of viewing by genre on ITV – all individuals, all day: 2008-2013
Source: BARB. All Individuals (4+), 2008-2009: Network Plus/2010+: Network. Network programming based on 4+ area filter.
Pro
porti
on o
f vie
win
g (%
) Figure 62
220.6 216.6 198.2 183.2 170.9 168.0 Total hours/individual
94
6.5% 5.4% 4.7% 4.8% 5.7% 7.3%
25.3% 24.0% 20.4% 23.1% 21.6% 18.9%
1.9% 1.6%
2.1% 3.5% 2.7% 2.2%
20.1% 21.2% 20.9% 15.4% 16.0% 19.4%
1.7% 2.2% 2.2% 2.2% 1.2% 2.0%
5.3% 5.0% 3.8% 3.6% 2.9%
3.6%
3.0% 2.5% 3.3% 2.5% 2.8%
2.8%
11.1% 10.2%
11.2% 12.9% 12.9%
12.8%
11.6% 15.7% 19.3% 19.6% 18.4%
18.6%
4.4% 4.7% 4.6% 4.5% 4.2%
4.4% 2.7% 2.5% 2.6% 3.6% 8.5% 4.5%
0%
20%
40%
60%
80%
100%
2008 2009 2010 2011 2012 2013
OtherVisual & Performing ArtsSportReligionParty Political BroadcastWeatherNews: OtherNatl/Intl NewsNations & Regions NewsMusic: OtherMusic: ContemporaryMusic: ClassicalLeisure InterestsFilms: OtherUK FilmsEducationDrama: OtherUK SoapsUK DramaDocs: OtherDocs: Sci & Nat HisCurr Aff: OtherCurr Aff: Pol/Econ/SocialEntertainmentComedyChildren’s
Range of viewing by genre on Channel 4 – all individuals, all day: 2008-2013
Source: BARB. All Individuals (4+), 2008-2009: Network Plus/2010+: Network. Network programming based on 4+ area filter.
Pro
porti
on o
f vie
win
g (%
) Figure 63
95.7 86.4 76.7 72.6 68.6 58.6 Total hours/individual
95
2.5% 3.3% 5.0% 5.0% 5.4% 5.5% 6.0% 5.6% 4.4% 6.3% 6.2% 6.3%
17.4% 14.5% 12.8% 20.5% 22.5% 25.8%
33.5% 35.6% 33.2% 27.4% 26.0%
24.9%
25.9% 28.0% 29.5% 28.5% 28.2% 25.4%
2.7% 4.1% 3.9% 3.6% 3.7% 4.0% 3.6% 5.3% 3.4% 4.0% 3.4% 2.7% 1.4%
0%
20%
40%
60%
80%
100%
2008 2009 2010 2011 2012 2013
OtherVisual & Performing ArtsSportReligionParty Political BroadcastWeatherNews: OtherNatl/Intl NewsNations & Regions NewsMusic: OtherMusic: ContemporaryMusic: ClassicalLeisure InterestsFilms: OtherUK FilmsEducationDrama: OtherUK SoapsUK DramaDocs: OtherDocs: Sci & Nat HisCurr Aff: OtherCurr Aff: Pol/Econ/SocialEntertainmentComedyChildren’s
Range of viewing by genre on Channel 5 – all individuals, all day: 2008-2013
Source: BARB. All Individuals (4+), 2008-2009: Network Plus/2010+: Network. Network programming based on 4+ area filter.
Pro
porti
on o
f vie
win
g (%
) Figure 64
63.9 61.9 55.8 54.2 51.3 47.6 Total hours/individual
96
13.0% 12.3% 12.3% 12.5% 12.0% 14.1%
8.4% 9.4% 8.7% 9.3% 8.4% 9.9%
2.7% 5.8% 4.2% 6.3% 4.9% 5.9% 5.5%
6.5% 5.9% 5.9% 5.0%
4.5%
23.5% 22.7%
22.0% 22.5% 18.5%
21.6%
11.4% 11.9%
12.8% 12.2%
10.2%
10.7% 2.4%
2.2% 0.4% 1.6%
1.1%
1.2% 3.4% 3.8%
6.0% 6.2%
4.1%
5.5%
16.7% 17.1% 16.4%
16.5%
15.6%
17.6%
6.3% 2.1% 5.5% 2.1% 15.2%
3.9%
0%
20%
40%
60%
80%
100%
2008 2009 2010 2011 2012 2013
OtherVisual & Performing ArtsSportReligionParty Political BroadcastWeatherNews: OtherNatl/Intl NewsNations & Regions NewsMusic: OtherMusic: ContemporaryMusic: ClassicalLeisure InterestsFilms: OtherUK FilmsEducationDrama: OtherUK SoapsUK DramaDocs: OtherDocs: Sci & Nat HisCurr Aff: OtherCurr Aff: Pol/Econ/SocialEntertainmentComedyChildren’s
Range of viewing by genre on BBC One – all individuals, peak time: 2008-2013
Source: BARB. All Individuals (4+), 2008-2009: Network Plus/2010+: Network. Network programming based on 4+ area filter. Peak time = 6pm–10:30pm.
Pro
porti
on o
f vie
win
g (%
) Figure 65
134.9 128.0 134.3 131.5 140.3 127.2 Total hours/individual
97
3.3% 4.2% 5.1% 4.8% 4.7% 4.9%
20.4% 16.0% 16.5% 18.2% 16.8% 15.9%
2.0% 2.9% 2.6% 2.2% 1.7% 2.2%
11.4% 12.4% 13.9% 11.5% 10.2% 11.7%
22.3% 21.8% 21.4% 22.8% 22.8% 21.4%
3.9% 2.3% 3.9% 3.2% 3.8%
19.9% 24.7% 20.1% 20.3% 24.9% 28.6%
8.5% 8.0% 12.1% 8.5% 7.0% 5.7%
0%
20%
40%
60%
80%
100%
2008 2009 2010 2011 2012 2013
OtherVisual & Performing ArtsSportReligionParty Political BroadcastWeatherNews: OtherNatl/Intl NewsNations & Regions NewsMusic: OtherMusic: ContemporaryMusic: ClassicalLeisure InterestsFilms: OtherUK FilmsEducationDrama: OtherUK SoapsUK DramaDocs: OtherDocs: Sci & Nat HisCurr Aff: OtherCurr Aff: Pol/Econ/SocialEntertainmentComedyChildren’s
Range of viewing by genre on BBC Two – all individuals, peak time: 2008-2013
Source: BARB. All Individuals (4+), 2008-2009: Network Plus/2010+: Network. Network programming based on 4+ area filter. Peak time = 6pm-10:30pm.
Pro
porti
on o
f vie
win
g (%
) Figure 66
52.6 49.5 46.7 48.1 44.9 43.3 Total hours/individual
98
22.0% 25.7% 28.0% 27.6% 27.3% 28.0%
3.6% 6.8% 4.4% 6.3% 6.2% 5.0%
18.8% 14.9% 12.1%
14.2% 12.9% 13.0%
34.3% 31.0% 29.3%
29.2% 29.8% 29.6%
8.5% 9.2% 9.7%
9.9% 9.9% 9.9%
5.7% 5.3% 9.0% 4.5% 7.8% 7.4%
0%
20%
40%
60%
80%
100%
2008 2009 2010 2011 2012 2013
OtherVisual & Performing ArtsSportReligionParty Political BroadcastWeatherNews: OtherNatl/Intl NewsNations & Regions NewsMusic: OtherMusic: ContemporaryMusic: ClassicalLeisure InterestsFilms: OtherUK FilmsEducationDrama: OtherUK SoapsUK DramaDocs: OtherDocs: Sci & Nat HisCurr Aff: OtherCurr Aff: Pol/Econ/SocialEntertainmentComedyChildren’s
Range of viewing by genre on ITV – all individuals, peak time: 2008-2013
Source: BARB. All Individuals (4+), 2008-2009: Network Plus/2010+: Network. Network programming based on 4+ area filter. Peak time = 6pm-10:30pm.
Pro
porti
on o
f vie
win
g (%
) Figure 67
128.8 127.4 119.5 109.9 102.3 104.1 Total hours/individual
99
4.0% 2.9% 1.4% 2.0% 2.8% 2.2% 8.7% 10.2% 12.8% 17.8% 18.4% 14.7% 3.1% 2.9% 3.7%
6.4% 4.6% 3.5%
28.3% 31.1% 29.6% 21.4% 24.7%
29.0%
2.4% 3.2% 3.6% 3.5% 2.0% 3.5% 7.6% 7.3% 5.6% 5.6% 5.2% 6.2% 2.9% 2.4% 3.0% 2.4% 3.2% 4.8% 12.6% 9.2% 8.6% 13.3% 9.5%
12.1%
16.9% 19.6% 18.1% 15.7% 12.4%
12.5%
7.5% 8.0% 8.4% 8.3% 7.9%
8.0% 6.3%
0%
20%
40%
60%
80%
100%
2008 2009 2010 2011 2012 2013
OtherVisual & Performing ArtsSportReligionParty Political BroadcastWeatherNews: OtherNatl/Intl NewsNations & Regions NewsMusic: OtherMusic: ContemporaryMusic: ClassicalLeisure InterestsFilms: OtherUK FilmsEducationDrama: OtherUK SoapsUK DramaDocs: OtherDocs: Sci & Nat HisCurr Aff: OtherCurr Aff: Pol/Econ/SocialEntertainmentComedyChildren’s
Range of viewing by genre on Channel 4 – all individuals, peak time: 2008-2013
Source: BARB. All Individuals (4+), 2008-2009: Network Plus/2010+: Network. Network programming based on 4+ area filter. Peak time = 6pm-10:30pm.
Pro
porti
on o
f vie
win
g (%
) Figure 68
50.2 45.5 40.8 37.9 35.2 31.6 Total hours/individual
100
3.5%
26.3% 21.7% 18.4% 32.9% 37.8%
43.0%
40.3% 42.9%
39.6%
31.8% 30.2%
28.6%
17.1% 23.3% 25.4%
20.1% 18.9% 13.6%
1.2% 3.4% 2.4% 1.9% 2.5% 3.2% 2.9% 5.7% 3.6% 6.8% 5.2% 3.9% 2.4%
0%
20%
40%
60%
80%
100%
2008 2009 2010 2011 2012 2013
OtherVisual & Performing ArtsSportReligionParty Political BroadcastWeatherNews: OtherNatl/Intl NewsNations & Regions NewsMusic: OtherMusic: ContemporaryMusic: ClassicalLeisure InterestsFilms: OtherUK FilmsEducationDrama: OtherUK SoapsUK DramaDocs: OtherDocs: Sci & Nat HisCurr Aff: OtherCurr Aff: Pol/Econ/SocialEntertainmentComedyChildren’s
Range of viewing by genre on Channel 5 – all individuals, peak time: 2008-2013
Source: BARB. All Individuals (4+), 2008-2009: Network Plus/2010+: Network. Network programming based on 4+ area filter. Peak time = 6pm-10:30pm.
Pro
porti
on o
f vie
win
g (%
) Figure 69
32.1 32.1 28.1 26.6 25.4 22.7 Total hours/individual
101
Summary: Range of viewing by genre – all portfolio channels • Figure 70 shows the split in viewing by genre across all the main five PSB channel portfolios
combined.
102
13.4% 12.4% 13.0% 12.4% 11.0% 11.2%
7.0% 7.1% 6.7% 6.1% 6.9% 7.1%
10.2% 11.0% 10.5% 11.2% 11.8% 12.5%
11.0% 10.4% 10.3% 9.3% 8.9% 9.0%
10.4% 11.7% 11.2% 10.3% 9.8% 10.4%
4.5% 3.9% 3.3% 3.3% 3.2% 3.2%
9.7% 8.8% 7.4% 7.9% 7.9% 7.2%
14.5% 15.5% 16.5% 17.1% 16.9% 17.6%
4.9% 5.1% 5.1% 5.5% 4.8% 4.9%
5.3% 4.8% 6.1% 6.3% 5.4% 5.3% 1.7% 1.8% 2.4% 2.0% 5.0% 2.7%
0%
20%
40%
60%
80%
100%
2008 2009 2010 2011 2012 2013
OtherVisual & Performing ArtsSportReligionParty Political BroadcastWeatherNews: OtherNatl/Intl NewsNations & Regions NewsMusic: OtherMusic: ContemporaryMusic: ClassicalLeisure InterestsFilms: OtherUK FilmsEducationDrama: OtherUK SoapsUK DramaDocs: OtherDocs: Sci & Nat HisCurr Aff: OtherCurr Aff: Pol/Econ/SocialEntertainmentComedyChildren’s
Range of viewing by genre across all portfolio channels – all individuals, all day: 2008-2013
Source: BARB. All Individuals (4+), 2008-2009: Network Plus/2010+: Network. Network programming based on 4+ area filter.
Pro
porti
on o
f vie
win
g (%
) Figure 70
179.7 201.0 222.8 251.0 264.5 254.6 Total hours/individual
103
Summary: Range of viewing by genre – BBC portfolio channels • Figures 71-77 show the split in viewing by genre across each of the BBC portfolio channels.
104
12.4% 10.7% 11.8% 12.2% 13.4% 13.3%
12.7% 15.1% 20.0% 22.8% 24.3% 30.3%
20.2% 20.8%
25.4% 30.3% 23.8%
22.2% 8.8% 13.8% 7.7%
4.8% 4.4%
5.2% 11.4%
10.6% 9.1%
7.7% 5.7%
4.6% 11.9% 11.7% 12.0% 11.0%
9.7% 12.1%
8.5% 6.7% 5.8% 4.4%
2.6% 2.9%
13.0% 5.4%
0%
20%
40%
60%
80%
100%
2008 2009 2010 2011 2012 2013
OtherVisual & Performing ArtsSportReligionParty Political BroadcastWeatherNews: OtherNatl/Intl NewsNations & Regions NewsMusic: OtherMusic: ContemporaryMusic: ClassicalLeisure InterestsFilms: OtherUK FilmsEducationDrama: OtherUK SoapsUK DramaDocs: OtherDocs: Sci & Nat HisCurr Aff: OtherCurr Aff: Pol/Econ/SocialEntertainmentComedyChildren’s
Range of viewing by genre on BBC Three – all individuals, all day: 2008-2013
Source: BARB. All Individuals (4+), 2008-2009: Network Plus/2010+: Network. Network programming based on 4+ area filter.
Pro
porti
on o
f vie
win
g (%
) Figure 71
14.0 16.0 20.0 21.7 23.4 20.1 Total hours/individual
105
3.3% 3.2% 4.1% 2.6% 3.1% 2.8%
9.5% 6.6% 9.1% 13.2% 15.3% 13.0%
33.8% 38.2% 35.5% 32.1% 36.1% 34.3%
12.2% 8.5% 7.9% 4.2% 3.0%
2.8%
2.1% 3.7% 7.3% 10.4%
11.1% 8.4%
4.2% 3.4% 4.9% 3.1%
2.4% 3.3%
4.2% 3.4% 5.1%
3.5% 2.3%
3.2%
12.8% 16.7% 13.8%
16.5% 17.0% 20.4%
7.1% 6.6% 5.7% 8.2% 5.1% 5.9%
0%
20%
40%
60%
80%
100%
2008 2009 2010 2011 2012 2013
OtherVisual & Performing ArtsSportReligionParty Political BroadcastWeatherNews: OtherNatl/Intl NewsNations & Regions NewsMusic: OtherMusic: ContemporaryMusic: ClassicalLeisure InterestsFilms: OtherUK FilmsEducationDrama: OtherUK SoapsUK DramaDocs: OtherDocs: Sci & Nat HisCurr Aff: OtherCurr Aff: Pol/Econ/SocialEntertainmentComedyChildren’s
Range of viewing by genre across BBC Four – all individuals, all day: 2008-2013
Source: BARB. All Individuals (4+), 2008-2009: Network Plus/2010+: Network. Network programming based on 4+ area filter.
Pro
porti
on o
f vie
win
g (%
) Figure 72
5.6 6.3 8.2 9.6 12.3 12.5 Total hours/individual
106
12.5% 7.1% 4.0% 3.8% 2.3%
12.5% 15.7%
6.9% 6.4% 9.1% 9.7%
12.5% 11.4%
8.9% 13.5% 11.8% 19.4%
12.5% 7.1%
6.4%
17.3% 15.0%
21.0%
37.5%
22.9%
18.3%
10.3% 5.9%
4.8%
12.5%
8.6%
8.4%
24.4%
21.8%
29.0%
17.1%
39.6%
14.1% 26.4%
11.3%
0%
20%
40%
60%
80%
100%
2008 2009 2010 2011 2012 2013
OtherVisual & Performing ArtsSportReligionParty Political BroadcastWeatherNews: OtherNatl/Intl NewsNations & Regions NewsMusic: OtherMusic: ContemporaryMusic: ClassicalLeisure InterestsFilms: OtherUK FilmsEducationDrama: OtherUK SoapsUK DramaDocs: OtherDocs: Sci & Nat HisCurr Aff: OtherCurr Aff: Pol/Econ/SocialEntertainmentComedyChildren’s
Range of viewing by genre across BBC HD – all individuals, all day: 2008-2013
Source: BARB. All Individuals (4+), 2008-2009: Network Plus/2010+: Network. Network programming based on 4+ area filter. BBC HD ceased broadcasting in March 2013.
Pro
porti
on o
f vie
win
g (%
) Figure 73
0.1 1.2 3.4 2.6 3.7 1.0 Total hours/individual
107
11.0% 11.3% 11.6% 9.5% 8.9% 11.9%
87.8% 87.0% 87.5% 89.3% 89.9% 83.0%
0%
20%
40%
60%
80%
100%
2008 2009 2010 2011 2012 2013
OtherVisual & Performing ArtsSportReligionParty Political BroadcastWeatherNews: OtherNatl/Intl NewsNations & Regions NewsMusic: OtherMusic: ContemporaryMusic: ClassicalLeisure InterestsFilms: OtherUK FilmsEducationDrama: OtherUK SoapsUK DramaDocs: OtherDocs: Sci & Nat HisCurr Aff: OtherCurr Aff: Pol/Econ/SocialEntertainmentComedyChildren’s
Range of viewing by genre across BBC News – all individuals all day: 2008-2013
Source: BARB. All Individuals (4+), 2008-2009: Network Plus/2010+: Network. Network programming based on 4+ area filter.
Pro
porti
on o
f vie
win
g (%
) Figure 74
10.1 10.4 15.0 16.6 14.6 14.7 Total hours/individual
108
100.0% 100.0% 100.0% 100.0% 100.0%
77.3%
22.7%
0%
20%
40%
60%
80%
100%
2008 2009 2010 2011 2012 2013
OtherVisual & Performing ArtsSportReligionParty Political BroadcastWeatherNews: OtherNatl/Intl NewsNations & Regions NewsMusic: OtherMusic: ContemporaryMusic: ClassicalLeisure InterestsFilms: OtherUK FilmsEducationDrama: OtherUK SoapsUK DramaDocs: OtherDocs: Sci & Nat HisCurr Aff: OtherCurr Aff: Pol/Econ/SocialEntertainmentComedyChildren’s
Range of viewing by genre across BBC Parliament – all individuals, all day: 2008-2013
Source: BARB. All Individuals (4+), 2008-2009: Network Plus/2010+: Network. Network programming based on 4+ area filter.
Pro
porti
on o
f vie
win
g (%
) Figure 75
0.3 0.3 0.4 0.4 0.4 0.4 Total hours/individual
109
100.0% 100.0% 100.0% 100.0% 99.4% 99.1%
0%
20%
40%
60%
80%
100%
2008 2009 2010 2011 2012 2013
OtherVisual & Performing ArtsSportReligionParty Political BroadcastWeatherNews: OtherNatl/Intl NewsNations & Regions NewsMusic: OtherMusic: ContemporaryMusic: ClassicalLeisure InterestsFilms: OtherUK FilmsEducationDrama: OtherUK SoapsUK DramaDocs: OtherDocs: Sci & Nat HisCurr Aff: OtherCurr Aff: Pol/Econ/SocialEntertainmentComedyChildren’s
Range of viewing by genre across CBeebies – all individuals, all day: 2008-2013
Source: BARB. All Individuals (4+), 2008-2009: Network Plus/2010+: Network. Network programming based on 4+ area filter.
Pro
porti
on o
f vie
win
g (%
) Figure 76
14.2 15.0 15.8 17.3 16.5 16.4 Total hours/individual
110
99.5% 99.0% 96.6% 91.7% 91.7% 94.5%
2.9% 3.8% 3.6%
0%
20%
40%
60%
80%
100%
2008 2009 2010 2011 2012 2013
OtherVisual & Performing ArtsSportReligionParty Political BroadcastWeatherNews: OtherNatl/Intl NewsNations & Regions NewsMusic: OtherMusic: ContemporaryMusic: ClassicalLeisure InterestsFilms: OtherUK FilmsEducationDrama: OtherUK SoapsUK DramaDocs: OtherDocs: Sci & Nat HisCurr Aff: OtherCurr Aff: Pol/Econ/SocialEntertainmentComedyChildren’s
Range of viewing by genre across CBBC – all individuals, all day: 2008-2013
Source: BARB. All Individuals (4+), 2008-2009: Network Plus/2010+: Network. Network programming based on 4+ area filter.
Pro
porti
on o
f vie
win
g (%
) Figure 77
6.4 6.5 9.9 10.7 9.6 8.5 Total hours/individual
111
Summary: Range of viewing by genre – ITV portfolio channels • Figures 78-85 show the split in viewing by genre across each of the ITV portfolio channels.
112
29.6% 34.5% 38.8%
5.7% 6.3%
6.3% 6.6% 6.1%
5.3% 15.0% 13.7% 11.8%
9.8% 9.1% 10.0% 4.3% 2.8%
3.3% 11.2% 9.3% 7.7% 6.4% 5.6% 4.0% 5.0% 5.8% 5.5% 2.3% 1.9% 2.0%
0%
20%
40%
60%
80%
100%
2008 2009 2010 2011 2012 2013
OtherVisual & Performing ArtsSportReligionParty Political BroadcastWeatherNews: OtherNatl/Intl NewsNations & Regions NewsMusic: OtherMusic: ContemporaryMusic: ClassicalLeisure InterestsFilms: OtherUK FilmsEducationDrama: OtherUK SoapsUK DramaDocs: OtherDocs: Sci & Nat HisCurr Aff: OtherCurr Aff: Pol/Econ/SocialEntertainmentComedyChildren’s
Range of viewing by genre across ITV+1 – all individuals, all day: 2008-2013
Source: BARB. All Individuals (4+), 2008-2009: Network Plus/2010+: Network. Network programming based on 4+ area filter.
Pro
porti
on o
f vie
win
g (%
) Figure 78
7.3 9.0 10.0 Total hours/individual
113
45.9% 48.7% 47.3% 51.2% 52.5% 53.9%
10.7% 10.1% 10.2% 7.8% 4.9% 5.1%
12.2% 10.6% 11.7% 11.3% 12.1% 11.1%
3.5% 2.8% 4.2% 3.0% 4.5% 3.2%
19.5% 21.0% 20.9% 19.8% 20.6% 22.9%
0%
20%
40%
60%
80%
100%
2008 2009 2010 2011 2012 2013
OtherVisual & Performing ArtsSportReligionParty Political BroadcastWeatherNews: OtherNatl/Intl NewsNations & Regions NewsMusic: OtherMusic: ContemporaryMusic: ClassicalLeisure InterestsFilms: OtherUK FilmsEducationDrama: OtherUK SoapsUK DramaDocs: OtherDocs: Sci & Nat HisCurr Aff: OtherCurr Aff: Pol/Econ/SocialEntertainmentComedyChildren’s
Range of viewing by genre across ITV2 – all individuals, all day: 2008-2013
Source: BARB. All Individuals (4+), 2008-2009: Network Plus/2010+: Network. Network programming based on 4+ area filter.
Pro
porti
on o
f vie
win
g (%
) Figure 79
22.8 25.2 23.2 26.5 26.5 25.9 Total hours/individual
114
40.3% 45.2% 48.6% 45.7% 49.3% 50.8%
12.4% 10.7% 10.5% 9.5% 5.6% 4.9%
13.1% 10.7% 11.3% 9.5% 10.7% 9.2%
6.7%
20.5% 22.9% 20.6% 24.6% 24.3% 27.8%
0%
20%
40%
60%
80%
100%
2008 2009 2010 2011 2012 2013
OtherVisual & Performing ArtsSportReligionParty Political BroadcastWeatherNews: OtherNatl/Intl NewsNations & Regions NewsMusic: OtherMusic: ContemporaryMusic: ClassicalLeisure InterestsFilms: OtherUK FilmsEducationDrama: OtherUK SoapsUK DramaDocs: OtherDocs: Sci & Nat HisCurr Aff: OtherCurr Aff: Pol/Econ/SocialEntertainmentComedyChildren’s
Range of viewing by genre across ITV2+1 – all individuals, all day: 2008-2013
Source: BARB. All Individuals (4+), 2008-2009: Network Plus/2010+: Network. Network programming based on 4+ area filter.
Pro
porti
on o
f vie
win
g (%
) Figure 80
4.7 5.9 6.5 5.3 6.3 6.2 Total hours/individual
115
3.8% 5.1% 5.6% 4.8% 3.8% 3.8%
68.1% 73.1% 73.8%
71.4% 70.6% 74.3%
13.5% 5.6% 4.3% 6.8% 11.8% 9.1%
7.6% 6.6% 6.4% 7.1% 4.8% 4.3%
0%
20%
40%
60%
80%
100%
2008 2009 2010 2011 2012 2013
OtherVisual & Performing ArtsSportReligionParty Political BroadcastWeatherNews: OtherNatl/Intl NewsNations & Regions NewsMusic: OtherMusic: ContemporaryMusic: ClassicalLeisure InterestsFilms: OtherUK FilmsEducationDrama: OtherUK SoapsUK DramaDocs: OtherDocs: Sci & Nat HisCurr Aff: OtherCurr Aff: Pol/Econ/SocialEntertainmentComedyChildren’s
Range of viewing by genre across ITV3 – all individuals, all day: 2008-2013
Source: BARB. All Individuals (4+), 2008-2009: Network Plus/2010+: Network. Network programming based on 4+ area filter.
Pro
porti
on o
f vie
win
g (%
) Figure 81
18.8 21.3 23.7 26.4 27.4 27.4 Total hours/individual
116
4.7% 5.3% 6.2% 4.9% 3.6% 5.3%
69.8% 73.7% 73.2% 71.6% 71.8%
73.7%
14.0% 7.0% 4.1% 6.9% 10.0%
7.9%
7.0% 7.0% 6.2% 6.9% 5.5% 4.4%
0%
20%
40%
60%
80%
100%
2008 2009 2010 2011 2012 2013
OtherVisual & Performing ArtsSportReligionParty Political BroadcastWeatherNews: OtherNatl/Intl NewsNations & Regions NewsMusic: OtherMusic: ContemporaryMusic: ClassicalLeisure InterestsFilms: OtherUK FilmsEducationDrama: OtherUK SoapsUK DramaDocs: OtherDocs: Sci & Nat HisCurr Aff: OtherCurr Aff: Pol/Econ/SocialEntertainmentComedyChildren’s
Range of viewing by genre across ITV3+1 – all individuals, all day: 2008-2013
Source: BARB. All Individuals (4+), 2008-2009: Network Plus/2010+: Network. Network programming based on 4+ area filter.
Pro
porti
on o
f vie
win
g (%
) Figure 82
0.7 1.0 1.6 1.7 1.8 1.9 Total hours/individual
117
16.5% 10.0% 7.8% 6.4% 6.1% 4.7%
22.2% 22.9%
18.1% 12.9% 10.4% 9.3%
5.1% 3.3%
1.0% 5.1% 4.3% 3.5%
6.4% 3.5%
5.4% 5.8% 6.6% 3.2%
19.4% 27.9%
31.4% 35.9% 31.7%
26.6%
3.7% 2.9% 1.8% 1.4%
0.5%
1.3%
23.7% 24.0% 29.3% 28.9% 35.4%
40.8%
0%
20%
40%
60%
80%
100%
2008 2009 2010 2011 2012 2013
OtherVisual & Performing ArtsSportReligionParty Political BroadcastWeatherNews: OtherNatl/Intl NewsNations & Regions NewsMusic: OtherMusic: ContemporaryMusic: ClassicalLeisure InterestsFilms: OtherUK FilmsEducationDrama: OtherUK SoapsUK DramaDocs: OtherDocs: Sci & Nat HisCurr Aff: OtherCurr Aff: Pol/Econ/SocialEntertainmentComedyChildren’s
Range of viewing by genre across ITV4 – all individuals, all day: 2008-2013
Source: BARB. All Individuals (4+), 2008-2009: Network Plus/2010+: Network. Network programming based on 4+ area filter.
Pro
porti
on o
f vie
win
g (%
) Figure 83
10.4 10.5 11.3 13.3 13.5 12.4 Total hours/individual
118
3.3% 3.8% 3.4% 2.9% 2.4% 10.0% 9.6% 6.9%
8.6% 4.8%
100.0%
33.3% 26.9%
17.2% 17.1% 19.0%
3.3% 1.9%
6.9% 5.7% 7.1%
3.3% 9.6%
6.9% 11.4% 4.8%
30.0% 34.6%
37.9%
40.0%
35.7%
13.3% 11.5% 17.2% 11.4% 16.7%
0%
20%
40%
60%
80%
100%
2008 2009 2010 2011 2012 2013
OtherVisual & Performing ArtsSportReligionParty Political BroadcastWeatherNews: OtherNatl/Intl NewsNations & Regions NewsMusic: OtherMusic: ContemporaryMusic: ClassicalLeisure InterestsFilms: OtherUK FilmsEducationDrama: OtherUK SoapsUK DramaDocs: OtherDocs: Sci & Nat HisCurr Aff: OtherCurr Aff: Pol/Econ/SocialEntertainmentComedyChildren’s
Range of viewing by genre across ITV4+1 – all individuals, all day: 2008-2013
Source: BARB. All Individuals (4+), 2008-2009: Network Plus/2010+: Network. Network programming based on 4+ area filter.
Pro
porti
on o
f vie
win
g (%
) Figure 84
0.02 0.5 0.9 0.5 0.6 0.7 Total hours/individual
119
100.0% 99.0% 97.7% 95.5% 93.8% 93.2%
4.0%
0%
20%
40%
60%
80%
100%
2008 2009 2010 2011 2012 2013
OtherVisual & Performing ArtsSportReligionParty Political BroadcastWeatherNews: OtherNatl/Intl NewsNations & Regions NewsMusic: OtherMusic: ContemporaryMusic: ClassicalLeisure InterestsFilms: OtherUK FilmsEducationDrama: OtherUK SoapsUK DramaDocs: OtherDocs: Sci & Nat HisCurr Aff: OtherCurr Aff: Pol/Econ/SocialEntertainmentComedyChildren’s
Range of viewing by genre across CITV – all individuals, all day: 2008-2013
Source: BARB. All Individuals (4+), 2008-2009: Network Plus/2010+: Network. Network programming based on 4+ area filter.
Pro
porti
on o
f vie
win
g (%
) Figure 85
3.2 3.3 3.6 4.1 3.7 4.2 Total hours/individual
120
Summary: Range of viewing by genre – Channel 4 portfolio channels • Figures 86-94 show the split in viewing by genre across each of the Channel 4 portfolio channels.
121
9.8% 8.8% 7.3% 7.2% 8.0% 10.4%
19.5% 21.0% 19.3% 20.6% 19.1% 17.9%
2.5% 2.0% 2.4% 3.8% 2.9% 2.5%
23.4% 23.9% 20.3% 15.4% 17.7% 19.6%
4.2% 2.9% 4.3%
3.2% 2.9% 2.1%
11.3% 10.2% 12.1% 15.5% 16.8% 16.0%
12.3% 17.0% 20.3% 20.7% 20.0% 19.1%
2.7% 2.6% 2.9% 3.0% 3.0% 3.1%
0%
20%
40%
60%
80%
100%
2008 2009 2010 2011 2012 2013
OtherVisual & Performing ArtsSportReligionParty Political BroadcastWeatherNews: OtherNatl/Intl NewsNations & Regions NewsMusic: OtherMusic: ContemporaryMusic: ClassicalLeisure InterestsFilms: OtherUK FilmsEducationDrama: OtherUK SoapsUK DramaDocs: OtherDocs: Sci & Nat HisCurr Aff: OtherCurr Aff: Pol/Econ/SocialEntertainmentComedyChildren’s
Range of viewing by genre across Channel 4+1 – all individuals, all day: 2008-2013
Source: BARB. All Individuals (4+), 2008-2009: Network Plus/2010+: Network. Network programming based on 4+ area filter.
Pro
porti
on o
f vie
win
g (%
) Figure 86
8.7 9.1 9.8 10.9 11.1 10.1 Total hours/individual
122
35.7% 39.5% 37.8% 36.1% 49.4% 51.7%
1.2% 1.6% 2.2% 3.3%
2.7% 2.9% 20.0% 13.9% 16.8% 11.6%
7.1% 7.0% 3.7% 4.2% 4.2% 3.2%
1.8% 2.4% 15.1% 12.6% 8.5%
9.9% 10.4%
12.6%
16.1% 19.6% 18.6% 21.4% 13.2% 8.2%
5.5% 6.7% 9.3% 11.2% 12.1% 12.3%
0%
20%
40%
60%
80%
100%
2008 2009 2010 2011 2012 2013
OtherVisual & Performing ArtsSportReligionParty Political BroadcastWeatherNews: OtherNatl/Intl NewsNations & Regions NewsMusic: OtherMusic: ContemporaryMusic: ClassicalLeisure InterestsFilms: OtherUK FilmsEducationDrama: OtherUK SoapsUK DramaDocs: OtherDocs: Sci & Nat HisCurr Aff: OtherCurr Aff: Pol/Econ/SocialEntertainmentComedyChildren’s
Range of viewing by genre across E4 – all individuals, all day: 2008-2013
Source: BARB. All Individuals (4+), 2008-2009: Network Plus/2010+: Network. Network programming based on 4+ area filter.
Pro
porti
on o
f vie
win
g (%
) Figure 87
13.9 14.2 14.6 14.8 15.0 14.8 Total hours/individual
123
43.8% 43.6% 41.5% 38.7% 52.9% 54.0%
1.5% 1.4% 2.1% 3.2%
2.4% 2.8% 15.8% 12.8% 17.5% 13.3%
7.3% 6.8% 8.9%
7.1% 5.5% 5.2%
5.4% 6.0%
17.8% 21.8% 17.5% 20.6% 13.4% 10.8%
6.1% 7.8% 10.4% 13.1% 14.6% 15.6%
0%
20%
40%
60%
80%
100%
2008 2009 2010 2011 2012 2013
OtherVisual & Performing ArtsSportReligionParty Political BroadcastWeatherNews: OtherNatl/Intl NewsNations & Regions NewsMusic: OtherMusic: ContemporaryMusic: ClassicalLeisure InterestsFilms: OtherUK FilmsEducationDrama: OtherUK SoapsUK DramaDocs: OtherDocs: Sci & Nat HisCurr Aff: OtherCurr Aff: Pol/Econ/SocialEntertainmentComedyChildren’s
Range of viewing by genre across E4+1 – all individuals, all day: 2008-2013
Source: BARB. All Individuals (4+), 2008-2009: Network Plus/2010+: Network. Network programming based on 4+ area filter.
Pro
porti
on o
f vie
win
g (%
) Figure 88
6.6 7.3 7.2 7.4 6.8 6.6 Total hours/individual
124
5.2% 3.0% 3.2% 2.1% 3.1% 3.4% 6.0% 5.3% 5.1% 2.6% 2.6% 0.7%
17.9% 24.4% 22.6% 21.4%
23.3% 23.6%
10.6% 7.2% 6.6% 5.8%
3.7% 4.8%
6.0% 7.3% 10.2% 10.6% 9.8% 10.4%
46.9% 47.2% 48.0% 53.1% 49.3% 48.3%
0%
20%
40%
60%
80%
100%
2008 2009 2010 2011 2012 2013
OtherVisual & Performing ArtsSportReligionParty Political BroadcastWeatherNews: OtherNatl/Intl NewsNations & Regions NewsMusic: OtherMusic: ContemporaryMusic: ClassicalLeisure InterestsFilms: OtherUK FilmsEducationDrama: OtherUK SoapsUK DramaDocs: OtherDocs: Sci & Nat HisCurr Aff: OtherCurr Aff: Pol/Econ/SocialEntertainmentComedyChildren’s
Range of viewing by genre across More4 – all individuals, all day: 2008-2013
Source: BARB. All Individuals (4+), 2008-2009: Network Plus/2010+: Network. Network programming based on 4+ area filter.
Pro
porti
on o
f vie
win
g (%
) Figure 89
10.3 12.4 11.8 12.9 12.7 12.2 Total hours/individual
125
5.5% 5.0% 6.8% 3.0% 3.7%
19.2% 25.7% 20.5% 19.0%
22.2% 21.3%
12.3% 8.9% 6.8%
5.7% 4.0% 4.6%
5.5% 5.9% 9.1%
7.6% 9.1% 10.2%
46.6% 47.5% 51.1% 61.0% 53.5% 52.8%
0%
20%
40%
60%
80%
100%
2008 2009 2010 2011 2012 2013
OtherVisual & Performing ArtsSportReligionParty Political BroadcastWeatherNews: OtherNatl/Intl NewsNations & Regions NewsMusic: OtherMusic: ContemporaryMusic: ClassicalLeisure InterestsFilms: OtherUK FilmsEducationDrama: OtherUK SoapsUK DramaDocs: OtherDocs: Sci & Nat HisCurr Aff: OtherCurr Aff: Pol/Econ/SocialEntertainmentComedyChildren’s
Range of viewing by genre across More4+1– all individuals, all day: 2008-2013
Source: BARB. All Individuals (4+), 2008-2009: Network Plus/2010+: Network. Network programming based on 4+ area filter.
Pro
porti
on o
f vie
win
g (%
) Figure 90
1.2 1.7 1.5 1.8 1.7 1.8 Total hours/individual
126
17.8% 16.0% 14.8% 15.5% 13.3% 13.2%
81.3% 83.8% 84.7% 84.5% 86.7% 86.8%
0%
20%
40%
60%
80%
100%
2008 2009 2010 2011 2012 2013
OtherVisual & Performing ArtsSportReligionParty Political BroadcastWeatherNews: OtherNatl/Intl NewsNations & Regions NewsMusic: OtherMusic: ContemporaryMusic: ClassicalLeisure InterestsFilms: OtherUK FilmsEducationDrama: OtherUK SoapsUK DramaDocs: OtherDocs: Sci & Nat HisCurr Aff: OtherCurr Aff: Pol/Econ/SocialEntertainmentComedyChildren’s
Range of viewing by genre across Film4 – all individuals, all day: 2008-2013
Source: BARB. All Individuals (4+), 2008-2009: Network Plus/2010+: Network. Network programming based on 4+ area filter.
Pro
porti
on o
f vie
win
g (%
) Figure 91
9.9 10.7 13.3 15.8 16.9 15.6 Total hours/individual
127
16.5% 16.1% 14.7% 15.0% 12.6% 13.5%
83.5% 83.9% 85.3% 85.0% 87.4% 86.5%
0%
20%
40%
60%
80%
100%
2008 2009 2010 2011 2012 2013
OtherVisual & Performing ArtsSportReligionParty Political BroadcastWeatherNews: OtherNatl/Intl NewsNations & Regions NewsMusic: OtherMusic: ContemporaryMusic: ClassicalLeisure InterestsFilms: OtherUK FilmsEducationDrama: OtherUK SoapsUK DramaDocs: OtherDocs: Sci & Nat HisCurr Aff: OtherCurr Aff: Pol/Econ/SocialEntertainmentComedyChildren’s
Range of viewing by genre across Film4+1– all individuals, all day: 2008-2013
Source: BARB. All Individuals (4+), 2008-2009: Network Plus/2010+: Network. Network programming based on 4+ area filter.
Pro
porti
on o
f vie
win
g (%
) Figure 92
1.7 1.9 1.9 2.1 2.1 2.9 Total hours/individual
128
8.5% 2.4%
2.9% 6.2% 4.8% 5.6%
12.8%
88.7% 89.3%
58.5%
18.9% 7.2%
5.3%
28.8%
75.7% 84.7%
76.5%
0%
20%
40%
60%
80%
100%
2008 2009 2010 2011 2012 2013
OtherVisual & Performing ArtsSportReligionParty Political BroadcastWeatherNews: OtherNatl/Intl NewsNations & Regions NewsMusic: OtherMusic: ContemporaryMusic: ClassicalLeisure InterestsFilms: OtherUK FilmsEducationDrama: OtherUK SoapsUK DramaDocs: OtherDocs: Sci & Nat HisCurr Aff: OtherCurr Aff: Pol/Econ/SocialEntertainmentComedyChildren’s
Range of viewing by genre across 4Music – all individuals, all day: 2008-2013
Source: BARB. All Individuals (4+), 2008-2009: Network Plus/2010+: Network. Network programming based on 4+ area filter.
Pro
porti
on o
f vie
win
g (%
) Figure 93
2.1 4.1 3.5 4.1 3.5 3.1 Total hours/individual
129
14.0% 5.6%
4.0%
5.2%
26.0% 39.0%
51.0% 47.2%
0%
20%
40%
60%
80%
100%
2008 2009 2010 2011 2012 2013
OtherVisual & Performing ArtsSportReligionParty Political BroadcastWeatherNews: OtherNatl/Intl NewsNations & Regions NewsMusic: OtherMusic: ContemporaryMusic: ClassicalLeisure InterestsFilms: OtherUK FilmsEducationDrama: OtherUK SoapsUK DramaDocs: OtherDocs: Sci & Nat HisCurr Aff: OtherCurr Aff: Pol/Econ/SocialEntertainmentComedyChildren’s
Range of viewing by genre across 4seven – all individuals, all day: 2008-2013
Source: BARB. All Individuals (4+), 2008-2009: Network Plus/2010+: Network. Network programming based on 4+ area filter.
Pro
porti
on o
f vie
win
g (%
) Figure 94
1.7 3.9 Total hours/individual
130
Summary: Range of viewing by genre – Channel 5 portfolio channels • Figures 95-99 show the split in viewing by genre across each of the Channel 5 portfolio channels.
131
4.4% 5.4% 22.2%
26.9% 26.5% 11.1%
24.7% 25.4%
55.6%
31.9% 30.0%
11.1%
0%
20%
40%
60%
80%
100%
2008 2009 2010 2011 2012 2013
OtherVisual & Performing ArtsSportReligionParty Political BroadcastWeatherNews: OtherNatl/Intl NewsNations & Regions NewsMusic: OtherMusic: ContemporaryMusic: ClassicalLeisure InterestsFilms: OtherUK FilmsEducationDrama: OtherUK SoapsUK DramaDocs: OtherDocs: Sci & Nat HisCurr Aff: OtherCurr Aff: Pol/Econ/SocialEntertainmentComedyChildren’s
Range of viewing by genre across Channel 5+1 – all individuals, all day: 2008-2013
Source: BARB. All Individuals (4+), 2008-2009: Network Plus/2010+: Network. Network programming based on 4+ area filter.
Pro
porti
on o
f vie
win
g (%
) Figure 95
0.2 3.0 4.3 Total hours/individual
132
4.0% 9.9% 10.4% 13.1% 7.4% 4.4%
8.0% 4.6% 4.3% 3.0%
2.9% 4.7%
25.4% 22.0% 25.4% 19.1%
20.3% 18.9%
41.1% 44.1% 33.9% 37.0% 44.4%
34.6%
12.9% 13.4% 22.3% 25.1% 22.6%
33.1%
0%
20%
40%
60%
80%
100%
2008 2009 2010 2011 2012 2013
OtherVisual & Performing ArtsSportReligionParty Political BroadcastWeatherNews: OtherNatl/Intl NewsNations & Regions NewsMusic: OtherMusic: ContemporaryMusic: ClassicalLeisure InterestsFilms: OtherUK FilmsEducationDrama: OtherUK SoapsUK DramaDocs: OtherDocs: Sci & Nat HisCurr Aff: OtherCurr Aff: Pol/Econ/SocialEntertainmentComedyChildren’s
Range of viewing by genre across 5* – All individuals, all day: 2008-2013
Source: BARB. All Individuals (4+), 2008-2009: Network Plus/2010+: Network. Network programming based on 4+ area filter.
Pro
porti
on o
f vie
win
g (%
) Figure 96
5.8 6.6 5.5 5.6 5.7 5.6 Total hours/individual
133
3.3% 10.5% 14.3% 19.0% 10.3% 5.9%
10.0% 5.3% 2.9%
0.0%
0.0% 5.9%
33.3% 28.9% 31.4% 21.4%
27.6% 23.5%
23.3% 28.9% 20.0%
26.2% 31.0%
20.6%
20.0% 23.7%
31.4% 31.0% 31.0% 44.1%
6.7%
0%
20%
40%
60%
80%
100%
2008 2009 2010 2011 2012 2013
OtherVisual & Performing ArtsSportReligionParty Political BroadcastWeatherNews: OtherNatl/Intl NewsNations & Regions NewsMusic: OtherMusic: ContemporaryMusic: ClassicalLeisure InterestsFilms: OtherUK FilmsEducationDrama: OtherUK SoapsUK DramaDocs: OtherDocs: Sci & Nat HisCurr Aff: OtherCurr Aff: Pol/Econ/SocialEntertainmentComedyChildren’s
Range of viewing by genre across 5*+1 – all individuals, all day: 2008-2013
Source: BARB. All Individuals (4+), 2008-2009: Network Plus/2010+: Network. Network programming based on 4+ area filter.
Pro
porti
on o
f vie
win
g (%
) Figure 97
0.5 0.6 0.6 0.7 0.5 0.6 Total hours/individual
134
63.3% 65.9% 64.2% 68.7% 68.9% 68.9%
25.9% 29.5% 33.0% 28.4% 28.2% 27.9%
0%
20%
40%
60%
80%
100%
2008 2009 2010 2011 2012 2013
OtherVisual & Performing ArtsSportReligionParty Political BroadcastWeatherNews: OtherNatl/Intl NewsNations & Regions NewsMusic: OtherMusic: ContemporaryMusic: ClassicalLeisure InterestsFilms: OtherUK FilmsEducationDrama: OtherUK SoapsUK DramaDocs: OtherDocs: Sci & Nat HisCurr Aff: OtherCurr Aff: Pol/Econ/SocialEntertainmentComedyChildren’s
Range of viewing by genre across 5 USA – all individuals, all day: 2008-2013
Source: BARB. All Individuals (4+), 2008-2009: Network Plus/2010+: Network. Network programming based on 4+ area filter.
Pro
porti
on o
f vie
win
g (%
) Figure 98
7.0 8.4 9.0 10.2 10.2 10.0 Total hours/individual
135
8.1%
59.5% 62.0% 60.7% 64.3% 65.5% 69.2%
32.4% 34.0% 35.7% 32.1% 32.8% 27.7%
0%
20%
40%
60%
80%
100%
2008 2009 2010 2011 2012 2013
OtherVisual & Performing ArtsSportReligionParty Political BroadcastWeatherNews: OtherNatl/Intl NewsNations & Regions NewsMusic: OtherMusic: ContemporaryMusic: ClassicalLeisure InterestsFilms: OtherUK FilmsEducationDrama: OtherUK SoapsUK DramaDocs: OtherDocs: Sci & Nat HisCurr Aff: OtherCurr Aff: Pol/Econ/SocialEntertainmentComedyChildren’s
Range of viewing by genre across 5 USA+1 – all individuals, all day: 2008-2013
Source: BARB. All Individuals (4+), 2008-2009: Network Plus/2010+: Network. Network programming based on 4+ area filter.
Pro
porti
on o
f vie
win
g (%
) Figure 99
0.6 0.8 0.9 0.9 1.0 1.1 Total hours/individual
136
Summary: Range of viewing by genre – output versus viewing, all day • The proportion of time viewers spend watching a particular genre will be related to the amount of time
dedicated to those genres on a channel’s schedule. Often due to the popularity of a particular genre or the scheduling of programming, the proportion of time spent by viewers watching a genre may be higher than the proportion of time the genre is shown.
• In 2013, entertainment programming accounted for 8.5% of BBC One’s output and 13.9% of viewing – similarly, UK drama accounted for 5.6% of output and 11.8% of viewing. National/international news represented 39.2% of output on the channel and 23.5% of viewing (Figure 100).
• Attracting a higher share of viewing compared with output, entertainment, documentaries: other and leisure interests programmes were all particularly popular on BBC Two in 2013 (Figure 100).
• Drama programming accounted for a higher share of viewing on ITV in 2013 compared with output – UK soaps accounted for 3.5% of output and 18.3% of viewing and UK drama represented 3.8% of output and 9.1% of viewing. Among other genres, current affairs: other and national/international news attracted lower shares of viewing compared with output (Figure 100).
• Comedy programmes made up 13.9% of Channel 4’s schedule in 2013 compared with 7.3% of viewing, while documentaries: other represented 11.4% of output and 19.4% of viewing (Figure 100).
• While accounting for 21.7% of Channel 5’s output in 2013 – the largest share of all the main five PSB channels - children’s programming represented 5.5% of viewing by all individuals to the channel (Figure 100).
137
Summary: Range of viewing by genre – output versus viewing, all day* BBC portfolio channels • comedy and documentaries: other represented a lower share of viewing to BBC Three in 2013
compared with output – while entertainment and films: other accounted for higher shares of viewing than output.
• On BBC Four music: contemporary and visual & performing arts programmes represented relatively lower shares of viewing compared with output.
• Given the concentration of programming on one or two key genres on BBC News, BBC Parliament and BBC’s children’s channels, viewing and output shares in 2013 were fairly aligned.
ITV portfolio channels • Similar disparities between output and viewing were seen across ITV+1 as ITV in 2013. On ITV2 and
ITV2+1, UK soaps represented a relatively lower share of viewing compared with viewing, while films: other represented a greater share of viewing.
• UK drama accounted for the majority of output and viewing on the ITV3 channels. The share of viewing to UK drama was higher than output - the opposite was true of comedy, UK soaps and drama: other on these channels.
• Sports programming accounted for 40.8% of viewing on ITV4 in 2013, compared with 23.4% of output – this fell to 16.7% of viewing on ITV4+1 as films: other accounted for a higher share of viewing on ITV4+1 (35.7%) than output (21.3%).
* See TV consumption chapter in main document for corresponding all-day charts
138
Summary: Range of viewing by genre – output versus viewing, all day* Channel 4 portfolio channels • As with Channel 4, comedy programmes represented a lower share of viewing compared with output
and documentaries: other accounted for a higher share of viewing than output on Channel 4+1 - in addition films: other represented 16.0% of viewing compared with 12.2% of output.
• Across the E4 channels the key differential between output and viewing was around drama: other which represented less than half the share of viewing as output in 2013.
• Across the Film4 channels, UK films accounted for lower shares of viewing compared with output.
Channel 5 portfolio channels • The same differential between output and viewing with regards to children’s programming on
Channel 5 was seen across Channel 5+1 in 2013. • On the 5* channels, comedy and documentaries: other accounted for lower shares of viewing
compared with output while the reverse was true of drama: other (on 5*) and films: other. • Drama: other represented around 70% of viewing across the 5USA channels in 2013 compared with
around 60% of output.
139
Summary: Range of viewing by genre – output versus viewing, peak time • Possibly due to more targeted scheduling during the key hours of 6pm-10:30pm, the differentials
between the shares of output and shares of viewing tend to be less marked during peak hours. Some key differences across the main five PSB channels are: – BBC One – current affairs: other (12.4% of output, 9.9% of viewing), UK soaps (6.8% of output,
10.7% of viewing) – BBC Two – leisure interests (23.6% of output, 28.6% of viewing) – ITV – UK soaps (17.5% of output, 29.6% of viewing), national/international news (18.3% of
output, 9.9% of viewing) – Channel 4 – documentaries: other (22.6% of output, 29.0% of viewing), national/international
news (17.6% of output, 8.0% of viewing) – Channel 5 – documentaries: other (37.7% of output, 43.0% of viewing), drama: other (23.4% of
output, 28.6% of viewing), national/international news (17.6% of output, 8.0% of viewing) (Figure 101).
• As with trends across the whole day, while there are differences between the shares of output and
shares of viewing represented by different genres across the portfolio channels, in many cases the more specific genre targeting of the channels (as well as the effect of more targeted scheduling during peak hours) results in fewer, notable differences (Figures 102-105).
21.7%
5.5% 2.1% 2.5% 2.1%
13.9%
7.3% 8.5%
13.9% 7.4%
12.0%
29.7% 34.6%
17.2%
18.9%
8.2%
6.3% 3.5%
2.7% 9.4%
5.4% 5.5%
6.8% 4.3%
14.7% 7.6%
1.8%
3.6% 9.0% 9.9% 5.6%
5.0%
10.8% 14.8%
4.9%
4.6% 11.4%
19.4% 20.7%
25.8% 5.6%
11.8% 2.1%
2.6%
3.8% 9.1%
1.3%
5.1%
3.5%
18.3%
2.9% 3.6%
14.9%
24.9% 4.5%
5.1%
2.6% 7.3%
3.6%
7.5%
3.1%
12.2% 12.8%
18.0% 25.4%
11.9%
11.5%
20.4% 25.0%
6.5%
3.5%
17.1% 18.6%
39.2%
23.5%
13.8% 7.5% 3.8% 4.4% 4.3% 3.6% 7.5% 9.2%
12.3% 14.7% 4.6% 6.4% 8.8%
4.5%
0%
20%
40%
60%
80%
100%
BBCOne -Output
BBCOne -
Viewing
BBCTwo -Output
BBCTwo -
Viewing
ITV -Output
ITV -Viewing
Channel4 -
Output
Channel4 -
Viewing
Channel5 -
Output
Channel5 -
Viewing
OtherVisual & Performing ArtsSportReligionParty Political BroadcastWeatherNews: OtherNatl/Intl NewsNations & Regions NewsMusic: OtherMusic: ContemporaryMusic: ClassicalLeisure InterestsFilms: OtherUK FilmsEducationDrama: OtherUK SoapsUK DramaDocs: OtherDocs: Sci & Nat HisCurr Aff: OtherCurr Aff: Pol/Econ/SocialEntertainmentComedyChildren’s
140
Range of viewing by genre versus output range on the main five PSB channels - all individuals, all day: 2013
Source: BARB. All Individuals (4+), Network. Network programming based on 4+ area filter.
Pro
porti
on o
f vie
win
g (%
) Figure 100
268.5 77.4 168.0 58.6 47.6 Total hours of viewing /individual
3.2% 3.1% 6.0% 4.9% 2.0% 2.2%
11.8% 14.1% 16.0% 15.9% 24.8% 28.0%
13.5% 14.7%
2.4% 2.3%
2.2% 1.2% 3.0% 2.2% 12.4% 9.9%
5.4% 5.9% 11.3% 11.7%
3.2% 3.5%
5.2% 3.9%
5.2% 4.5%
22.2% 21.4%
8.3% 5.0% 22.6% 29.0%
37.7% 43.0%
19.7% 21.6%
3.0% 3.8%
10.5% 13.0% 2.7%
6.8% 10.7%
17.5%
29.6%
7.1%
6.2% 23.4%
28.6%
2.4%
12.0%
12.1% 14.3%
13.6%
5.7% 5.5% 23.6% 28.6% 12.1%
12.5% 19.4% 17.6%
18.3% 9.9%
17.6% 8.0%
10.7% 2.9% 5.5% 3.9%
6.5% 5.7% 7.7% 7.4%
0%
20%
40%
60%
80%
100%
BBCOne -Output
BBCOne -
Viewing
BBCTwo -Output
BBCTwo -
Viewing
ITV -Output
ITV -Viewing
Channel4 -
Output
Channel4 -
Viewing
Channel5 -
Output
Channel5 -
Viewing
OtherVisual & Performing ArtsSportReligionParty Political BroadcastWeatherNews: OtherNatl/Intl NewsNations & Regions NewsMusic: OtherMusic: ContemporaryMusic: ClassicalLeisure InterestsFilms: OtherUK FilmsEducationDrama: OtherUK SoapsUK DramaDocs: OtherDocs: Sci & Nat HisCurr Aff: OtherCurr Aff: Pol/Econ/SocialEntertainmentComedyChildren’s
141
Range of viewing by genre versus output range on the main five PSB channels - all individuals, peak time: 2013
Source: BARB. All Individuals (4+), Network. Network programming based on 4+ area filter. Peak time = 6pm-10:30pm.
Pro
porti
on o
f vie
win
g (%
) Figure 101
127.2 43.3 104.1 31.6 22.7 Total hours of viewing /individual
100.0% 100.0% 96.8% 97.6%
11.5% 12.2% 2.5% 2.0%
8.9% 8.8%
2.0% 3.4% 13.2%
10.0% 12.8% 11.2%
47.7%
75.0%
12.9% 14.0%
18.5% 22.0%
32.6% 27.9% 32.4%
35.2%
30.7% 24.0%
8.2% 8.1%
5.3%
4.0% 5.4%
11.0%
15.0% 22.2%
4.5%
4.3%
8.0% 4.9% 19.9% 36.0%
6.4%
4.1%
4.3% 3.0%
12.3%
12.8% 8.1%
83.4% 86.0%
38.1%
25.0% 9.5%
6.8% 9.9% 1.5% 6.8% 5.4% 3.7%
0%
20%
40%
60%
80%
100% OtherVisual & Performing ArtsSportReligionParty Political BroadcastWeatherNews: OtherNatl/Intl NewsNations & Regions NewsMusic: OtherMusic: ContemporaryMusic: ClassicalLeisure InterestsFilms: OtherUK FilmsEducationDrama: OtherUK SoapsUK DramaDocs: OtherDocs: Sci & Nat HisCurr Aff: OtherCurr Aff: Pol/Econ/SocialEntertainmentComedyChildren’s
142
Range of viewing by genre versus output range on the BBC portfolio channels - all individuals, peak time: 2013
Source: BARB. All Individuals (4+), Network. Network programming based on 4+ area filter. Peak time = 6pm-10:30pm.
Pro
porti
on o
f vie
win
g (%
) Figure 102
10.7 9.0 0.8 3.6 0.1 1.6 0.7 Total hours of viewing /individual
4.7% 4.3% 10.1%
4.3% 10.6% 9.1%
35.9% 40.1%
53.2% 54.2% 59.7% 50.0%
2.8% 2.7% 5.4%
5.4%
5.6% 9.1%
7.3% 5.7%
4.4% 3.6% 5.5%
4.3%
9.9%
7.4%
10.0% 9.1%
11.0% 19.4%
67.5% 79.4% 66.2% 78.3%
4.7%
3.1%
15.3% 18.2%
18.2%
20.1% 17.2%
11.8% 15.5%
8.7%
4.6% 5.2% 3.1%
4.3%
32.2% 31.8% 27.2% 35.7%
6.1% 3.2% 3.2% 2.2%
30.1%
32.2%
15.5% 27.3%
9.3%
3.0% 7.7%
24.1% 33.3%
29.8% 18.2%
6.1% 6.6% 5.7% 9.1%
0%
20%
40%
60%
80%
100% OtherVisual & Performing ArtsSportReligionParty Political BroadcastWeatherNews: OtherNatl/Intl NewsNations & Regions NewsMusic: OtherMusic: ContemporaryMusic: ClassicalLeisure InterestsFilms: OtherUK FilmsEducationDrama: OtherUK SoapsUK DramaDocs: OtherDocs: Sci & Nat HisCurr Aff: OtherCurr Aff: Pol/Econ/SocialEntertainmentComedyChildren’s
143
Range of viewing by genre versus output range on the ITV portfolio channels - all individuals, peak time: 2013
Source: BARB. All Individuals (4+), Network. Network programming based on 4+ area filter. Peak time = 6pm-10:30pm. CITV closes at 1800.
Pro
porti
on o
f vie
win
g (%
) Figure 103
5.0 10.2 2.3 10.8 0.8 4.3 0.2 Total hours of viewing /individual
47.7% 47.8%
60.1% 60.3%
2.8% 2.8% 11.6% 13.8%
2.4% 1.4%
12.9% 12.7% 3.8% 5.5%
3.4% 4.6%
2.5% 2.2% 1.6%
7.8% 8.8%
18.5%
26.9%
7.0% 6.7%
22.3% 21.2%
13.8% 12.5%
54.1% 56.0% 7.6%
2.8%
8.2% 17.0% 7.8% 7.0%
2.4%
2.0% 2.0% 1.5%
4.1% 5.7%
2.5% 4.2%
2.4% 2.5%
1.8% 2.1%
5.8% 4.9% 8.4% 6.7%
11.3%
15.9%
27.0% 19.4%
25.1% 26.6%
12.8% 13.0%
7.9% 6.3%
94.2% 95.1% 91.5% 93.3%
20.1%
20.5%
50.5% 49.7%
70.2% 75.0%
31.4% 27.5%
9.0% 9.1% 0.8% 1.8%
19.0%
6.4% 0.0%
75.6% 74.5%
0%
20%
40%
60%
80%
100% OtherVisual & Performing ArtsSportReligionParty Political BroadcastWeatherNews: OtherNatl/Intl NewsNations & Regions NewsMusic: OtherMusic: ContemporaryMusic: ClassicalLeisure InterestsFilms: OtherUK FilmsEducationDrama: OtherUK SoapsUK DramaDocs: OtherDocs: Sci & Nat HisCurr Aff: OtherCurr Aff: Pol/Econ/SocialEntertainmentComedyChildren’s
144
Range of viewing by genre versus output range on the Channel 4 portfolio channels - all individuals, peak time: 2013
Source: BARB. All Individuals (4+), Network. Network programming based on 4+ area filter. Peak time = 6pm-10:30pm.
Pro
porti
on o
f vie
win
g (%
) Figure 104
4.7 8.4 3.3 5.3 0.8 7.5 1.5 0.9 1.5 Total hours of viewing /individual
6.5% 2.7%
13.9% 5.9%
6.4% 5.8%
6.9%
5.9% 4.8%
32.8% 39.5% 28.5%
17.9%
28.3%
29.4%
23.2%
29.4%
21.2%
34.4%
22.2%
17.6%
78.3% 77.7% 84.5%
81.3%
14.1%
18.5% 31.9% 35.3%
24.5%
41.2%
19.2% 20.1% 13.1% 15.6%
17.4%
3.4%
0%
20%
40%
60%
80%
100%
Channel5+1 -
Output
Channel5+1 -
Viewing
5* -Output
5* -Viewing
5*+1 -Output
5*+1 -Viewing
5 USA -Output
5 USA -Viewing
5USA+1- Output
5USA+1-Viewing
OtherVisual & Performing ArtsSportReligionParty Political BroadcastWeatherNews: OtherNatl/Intl NewsNations & Regions NewsMusic: OtherMusic: ContemporaryMusic: ClassicalLeisure InterestsFilms: OtherUK FilmsEducationDrama: OtherUK SoapsUK DramaDocs: OtherDocs: Sci & Nat HisCurr Aff: OtherCurr Aff: Pol/Econ/SocialEntertainmentComedyChildren’s
145
Range of viewing by genre versus output range on the Channel 5 portfolio channels - all individuals, peak time: 2013
Source: BARB. All Individuals (4+), Network. Network programming based on 4+ area filter. Peak time = 6pm-10:30pm.
Pro
porti
on o
f vie
win
g (%
) Figure 105
2.0 3.7 0.3 5.4 0.5 Total hours of viewing /individual
147
16.0% 16.1% 15.9% 16.5% 17.1% 19.2%
3.4% 3.9% 4.4% 5.5% 5.1% 5.2% 2.4% 3.0% 3.1% 3.2% 2.7% 3.4% 8.5% 9.2% 8.6% 9.0% 8.7% 9.1% 9.8% 8.9% 8.3% 8.9% 7.5% 8.1% 9.0% 8.7% 8.3% 7.9% 7.3%
7.6% 4.5% 4.6% 3.6% 2.7% 2.4%
2.3% 7.5% 7.6% 7.0% 6.7%
6.1% 5.6%
8.6% 10.2% 10.2% 10.9% 10.0%
10.8%
11.4% 11.6% 12.0% 12.2% 12.1%
13.0%
9.3% 7.5% 10.0% 7.9% 12.6% 8.1%
0%
20%
40%
60%
80%
100%
2008 2009 2010 2011 2012 2013
OtherVisual & Performing ArtsSportReligionParty Political BroadcastWeatherNews: OtherNatl/Intl NewsNations & Regions NewsMusic: OtherMusic: ContemporaryMusic: ClassicalLeisure InterestsFilms: OtherUK FilmsEducationDrama: OtherUK SoapsUK DramaDocs: OtherDocs: Sci & Nat HisCurr Aff: OtherCurr Aff: Pol/Econ/SocialEntertainmentComedyChildren’s
Range of viewing by genre on the main five PSB channels – all individuals, all day: 2008-2013
Source: BARB. All Individuals (4+), 2008-2009: Network Plus/2010+: Network. Network programming based on 4+ area filter.
Pro
porti
on o
f vie
win
g (%
) Figure 2.16
757.6 725.8 704.2 678.3 660.9 620.1 Total hours/individual
148
2.9% 2.7% 2.3% 2.6% 2.4% 2.4%
15.4% 16.0% 17.1% 17.9% 17.0% 18.0%
2.9% 3.3% 3.6% 3.7% 3.6% 4.0% 3.0% 4.1% 4.1% 5.0% 4.1% 4.8% 11.6% 12.8% 10.9% 12.0% 12.0% 11.9%
14.9% 13.3% 12.5% 13.7% 11.8% 13.3%
15.9% 15.2% 14.7% 14.2%
13.5% 14.1%
3.9% 4.0% 3.4% 2.7% 2.5%
2.5% 4.5% 4.5% 3.7% 4.1%
3.1% 2.9%
6.1% 6.9% 6.9% 6.9%
6.3% 7.3%
9.6% 10.0% 10.2%
10.3% 10.3%
10.9% 5.5% 3.8% 6.9% 3.8%
10.2% 4.8%
0%
20%
40%
60%
80%
100%
2008 2009 2010 2011 2012 2013
OtherVisual & Performing ArtsSportReligionParty Political BroadcastWeatherNews: OtherNatl/Intl NewsNations & Regions NewsMusic: OtherMusic: ContemporaryMusic: ClassicalLeisure InterestsFilms: OtherUK FilmsEducationDrama: OtherUK SoapsUK DramaDocs: OtherDocs: Sci & Nat HisCurr Aff: OtherCurr Aff: Pol/Econ/SocialEntertainmentComedyChildren’s
Range of viewing by genre on the main five PSB channels – all individuals, peak time: 2008-2013
Source: BARB. All Individuals (4+), 2008-2009: Network Plus/2010+: Network. Network programming based on 4+ area filter. Peak time = 6pm-10:30pm.
Pro
porti
on o
f vie
win
g (%
) Figure 2.17
398.6 382.5 369.3 354.0 348.1 328.9 Total hours/individual
149
Contents
• Background and notes • Definitions • Hours of viewing • Channel reach • Channel shares • Audience profiles • Time-shift viewing • Range of viewing by genre • S4C
S4C
Viewing of Welsh language output on S4C: 2008-2013
150
Source: S4C/BARB, all Individuals (4+). S4C region. Note: New BARB panel introduced 1st Jan 2010. As a result pre and post panel change data must be treated with caution.
504,000
449,000 467,000 474,000 450,000
397,000
0
50,000
100,000
150,000
200,000
250,000
300,000
350,000
400,000
450,000
500,000
550,000
2008 2009 2010 2011 2012 2013
Weekly reach of Welsh language programming 3-min weekly reach (000s)
19.5% 14.1% 16.1% 16.9% 16.6% 17.3%
19.2 18.9 17.1 18.0
16.8 15.4
0
5
10
15
20
25
2008 2009 2010 2011 2012 2013
Hours viewed of Welsh language programming Average hours a year
Figure 106
Source: S4C/InfoSys+. S4C Region, All Individuals (4+).
Share of viewing in Wales; all viewers, all hours and peak time: 2008-2013
151
* BARB introduced a new panel on 1st January 2010 and a new regional definition of Wales was used instead of ‘any homes that could receive S4C’, this increased the universe population. Other changes saw the inclusion of Channel 4 and all ITV viewing (not just the ITV Wales region) to the share calculation. This meant the Total TV figure increased which has resulted in a step change in S4C’s share figures, as illustrated in the table above.
Share (%)
All hours (0600-3000)
Peak time (1800-2230)
2008 2.7% 2.9% 2009 2.2% 2.6% 2010 * 1.3% 1.9% 2011 * 1.3% 2.0% 2012 * 1.2% 1.7% 2013 * 1.1% 1.6%
Figure 107 S4C
152
6.4% 6.4% 5.6% 7.1% 12.8% 11.4% 2.9% 1.9% 1.1% 0.4% 0.8% 1.1%
13.8% 12.8% 8.2% 8.3%
6.0% 7.5%
1.7% 1.9% 2.2% 1.8%
1.7% 1.6%
7.6% 10.2% 10.3% 11.6% 8.9% 10.0%
1.4% 0.8% 0.8% 0.6% 0.5% 0.9%
10.2% 8.1%
6.5% 8.8% 8.1% 7.3%
4.6% 3.4% 4.5%
4.8% 5.3% 6.1%
9.7% 9.2%
15.8% 14.6% 15.1% 15.0%
1.0% 0.4% 0.0%
0.0% 0.0% 0.0% 5.2% 3.6% 0.9% 0.0% 0.0% 0.0%
4.4% 4.7%
3.3% 1.7% 1.6% 0.6%
5.8%
6.7% 5.7% 5.3% 5.1% 5.9%
1.8% 1.8%
1.6% 2.1% 2.0% 2.1%
14.3% 18.2% 23.0% 22.2% 21.4% 19.7%
4.9% 6.6% 6.7% 8.5% 7.3% 7.1%
0%
20%
40%
60%
80%
100%
2008 2009 2010 2011 2012 2013
Other
Visual & Performing Arts
Sport
Religion
Party Political Broadcast
Weather
News: Other
Natl/Intl News
Nations & Regions News
Music: Other
Music: Contemporary
Music: Classical
Leisure Interests
Films: Other
UK Films
Education
Drama: Other
UK Soaps
UK Drama
Docs: Other
Docs: Sci & Nat His
Curr Aff: Other
Curr Aff: Pol/Econ/Social
Entertainment
Comedy
Children’s
Pro
porti
on o
f vie
win
g (%
) Figure 108
30.1 24.0 17.4 18.0 16.8 15.4 Total hours/individual
Range of viewing by genre on S4C: 2008-2013
Source: S4C/BARB/InfoSys+. S4C Region, All Individuals 4+. New BARB panel introduced 1st Jan 2010. As a result pre and post panel change data must be treated with caution. Note: News & Weather on S4C is for Wales only, but for the purpose of this graph data has been placed in the national news/weather category
S4C