tv viewing behaviours
TRANSCRIPT
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TV viewing
behaviours
By: Adeline Chua, PhD.
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From an idiot box ………………………………………………………. to a smart digital screen
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So should the TV industry be worried?
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Not really.
Not right now, at least...
% of people hooked on watching TV
% of people hooked online (<0.1%)
So WHY should this
<0.1% population be a
HUGE CONCERN for the TV industry?
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Answer:
They’re
TECHNOLOGY ADOPTERS
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If things do not change soon…..
% of people hooked on watching TV
% of people hooked online grows substantially
Why?
Technology is adopted at a much faster pace
than it was ever before
This could happen in the next 5-7 years!
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Just look at the growth of mobile phones…
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So will TV be forced to RIP?
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NO.TV is a multi-billion dollar
industry.
Existing players will not let it die.
Instead, they would have toinnovate and quickly adapt
to consumer trends and interests.
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However…
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BUT ONE THING
REMAINS THE SAME……
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STATIC CONTENT
PASSIVE AUDIENCE
INFORMATIVE MESSAGE
PASSIVE
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STATIC CONTENT
PASSIVE AUDIENCE
INFORMATIVE MESSAGE
DYNAMIC
PASSIVE
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STATIC CONTENT
PASSIVE AUDIENCE
INFORMATIVE MESSAGE
DYNAMIC
PARTICIPATORY
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STATIC CONTENT
PASSIVE AUDIENCE
INFORMATIVE MESSAGE
DYNAMIC
PARTICIPATORY
INTERACTIVE
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Co-creation of value
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And all this because of the
INTERNET
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DIGITAL
IS SHAPING
CONSUMER BEHAVIOUR
IS SHAPING
DIGITAL
UNLOCKS THE POTENTIAL
TO ENTERTAIN & EMPOWER
THE CONSUMER
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DIGITAL
IS SHAPING
CONSUMER BEHAVIOUR
IS SHAPING
DIGITAL
UNLOCKS THE POTENTIAL
TO ENTERTAIN & EMPOWER
THE CONSUMER
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DIGITAL
IS SHAPING
CONSUMER BEHAVIOUR
IS SHAPING
DIGITAL
UNLOCKS THE POTENTIAL
TO ENTERTAIN & EMPOWER
THE CONSUMER
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DIGITAL
IS SHAPING
CONSUMER BEHAVIOUR
IS SHAPING
DIGITAL
ADDS A NEW DIMENSION
TO PARTICIPATION
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CONSUMERS
ARE IN CONTROL
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1st Presidential debate: Most tweeted political event in US history
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FUTURE TV TRENDS?
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It’s what you know about who you know that counts.
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Profile. Prospect. Profit.
Geo-demographic classification allocated to
each of NZ’s 1.4 mil households
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Key needs fulfilled by TV
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References
• http://www.slideshare.net/beingpractical/the-future-of-television-tv
• http://www.slideshare.net/OgilvyWW/the-end-of-tv-as-we-know-it-the-birth-of-transmedia
• http://www.slideshare.net/Z_punkt/tv-2020-the-future-of-television
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