Download - Andrew Booth Retail Farmer!
Andrew Booth
Retail Farmer!
Future of CAP – Supply Chain
The FarmsWestfield & Savock
• Farming 400ha
• 80% Arable 20% Grass
• Aberdeen Angus Stores to Finish
• Fattening Lambs
• 1 FT Labour unit
• Monitor Farm
The Store
Farm & Coffee Shop
•The Farm’s Beef & Lamb
•Local Artisan Producers
•50+ Local Suppliers
•45 seater restaurant
•Special events
•20 employees
Why• Additional enterprise
• Making the farm sustainable
• Passion for food
• Dealing with the final consumer
• Niche Product
• Value Adding
Different Markets
• Farm Shop
• Food & Community Events
• Farmers Markets
• Internet & Mail Order
• Hampers
• Wholesale & Catering
• Other Speciality Retailers
Farmers Markets
Internet & Mail Order
Other Speciality -Retailers
Hampers -
Wholesale & Catering -
Farm Open Days
Gourmet EveningsSchool Trips
Butchery Courses
CAP Reform & What it means
• Threat of supply
• Collaboration!
• Does not recognise retail
• High Value Niche v Low Value Commodity
• Continued Lip service to FGS
Farm Gate Values?• What are they worth
• Who is monitoring them
• Where is the information
• Return on Your Investment
TheStore’s Future
• Collaboration?
• Expansion?
• Value Add?
• Increase Brand Awareness
• Exit Stratedgy
• ?