Andrew Booth

Retail Farmer!

Future of CAP – Supply Chain

The FarmsWestfield & Savock

• Farming 400ha

• 80% Arable 20% Grass

• Aberdeen Angus Stores to Finish

• Fattening Lambs

• 1 FT Labour unit

• Monitor Farm

The Store

Farm & Coffee Shop

•The Farm’s Beef & Lamb

•Local Artisan Producers

•50+ Local Suppliers

•45 seater restaurant

•Special events

•20 employees

Why• Additional enterprise

• Making the farm sustainable

• Passion for food

• Dealing with the final consumer

• Niche Product

• Value Adding

Different Markets

• Farm Shop

• Food & Community Events

• Farmers Markets

• Internet & Mail Order

• Hampers

• Wholesale & Catering

• Other Speciality Retailers

Farmers Markets

Internet & Mail Order

Other Speciality -Retailers

Hampers -

Wholesale & Catering -

Farm Open Days

Gourmet EveningsSchool Trips

Butchery Courses

CAP Reform & What it means

• Threat of supply

• Collaboration!

• Does not recognise retail

• High Value Niche v Low Value Commodity

• Continued Lip service to FGS

Farm Gate Values?• What are they worth

• Who is monitoring them

• Where is the information

• Return on Your Investment

TheStore’s Future

• Collaboration?

• Expansion?

• Value Add?

• Increase Brand Awareness

• Exit Stratedgy

• ?