Download - Analysis and Prediction/Libolt
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Analysis and PredictionFor
Women’s Apparel
Rachael Libolt
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Lucy and Ethel in Paris
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Traditional Analysis and Prediction
• Economics• Politics • Social Changes• Demographics• Technology
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The Traditional Fashion Cycle
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Diane Von Furstenberg F/W 2011
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Fashion Research• Sales Data• Economics• Politics • Social Changes• Demographics• Technology• Pop Culture• Music• Art
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Trickle up Theory
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“Anything Goes”Simon Doonan Barney’s New York
Authentic Cultural
Experience
“There are no more trends. Everything is in style”
David Wolfe Creative Director; Donegar Group
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Trend ResearchIdentify Your Customer• What are they doing?• Where are they going?• Who are they?Collect Data• What is new?• What is selling• What doesn’t sell?Analyze within a Social,
Political end Economic context
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Trend Research
With a partner:1. Research the Fashion
Blogs 2. Select one item of apparel
that you believe is in the introductory phase of the Fashion Cycle
3. Identify the target customer
4.Create a customer profile
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Fashion Blogs:
• http://lookbook.nu/
• http://www.bloglovin.com/en/blogs
• http://www.stylelist.com/network
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