Analysis and PredictionFor

Women’s Apparel

Rachael Libolt

Lucy and Ethel in Paris

Traditional Analysis and Prediction

• Economics• Politics • Social Changes• Demographics• Technology

The Traditional Fashion Cycle

Diane Von Furstenberg F/W 2011

Fashion Research• Sales Data• Economics• Politics • Social Changes• Demographics• Technology• Pop Culture• Music• Art

Trickle up Theory

“Anything Goes”Simon Doonan Barney’s New York

Authentic Cultural

Experience

“There are no more trends. Everything is in style”

David Wolfe Creative Director; Donegar Group

Trend ResearchIdentify Your Customer• What are they doing?• Where are they going?• Who are they?Collect Data• What is new?• What is selling• What doesn’t sell?Analyze within a Social,

Political end Economic context

Trend Research

With a partner:1. Research the Fashion

Blogs 2. Select one item of apparel

that you believe is in the introductory phase of the Fashion Cycle

3. Identify the target customer

4.Create a customer profile

Fashion Blogs:

• http://lookbook.nu/

• http://www.bloglovin.com/en/blogs

• http://www.stylelist.com/network