Amplifying your event messagethrough social media
#UKtechfest
• Communications career spanning 18 years, established Mexia in Jan ’06
• Experience in journalism, agency PR, in-house marketing, event management
• Regular speaker on social media and articles published
• UK and overseas experience
Kursha Woodgate - @mexiaPR
#UKtechfest
What is the size of your potential audience?
Social media - stats
Facebook – 1.11 bn usersTwitter – 500 million usersGoogle+ - 343 million active usersLinkedIn – 225 million usersInstagram – 130 million usersPinterest – 70 million unique usersFoursquare – 33 million usersVine – 13 million users
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There are five key ingredients to successful amplification of your event message via social media…
5 things to extend your reach1.Great content
4.Advocates2.Network
5.Multi-channel
3.Consistent comms
Creating awesome contentAsk SIMON
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Sharing
Interactive
Multimedia
Original
News
What makes news?Try our SPACEMAP
• S – statistics• P – products or services launched• A – appointments• C – CSR initiatives• E – events (attending, organising)• M – milestones• A – awards• P - partnerships
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Crisis looms as headlines dwindle
“The difference between a good headline and a bad headline isn’t 5%
or 10%, it’s 10x, 20x or more.”
Tom Whitwell, Assistant Online Editor, The Times
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Crisis looms as headlines dwindle
Tom Whitwell, Assistant Online Editor, The Times:
• Write the headline first. Really. Always
• Great story which you can’t explain in the headline = crap story
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Think like a reporter…
#UKtechfest
• Try SPACEMAP to prompt ideas for a news story
• Look at current hot topics• Create an editorial calendar of content• Use engaging headlines to catch the eye of
your audience
Content curators- useful for finding content to share
#UKtechfest
Remember the five ingredients to successful amplification:
5 things to extend your reach1.Great content
4.Advocates2.Network
5.Multi-channel
3.Consistent comms
www.mexiacommunications.com@mexiacomms