Download - AMA Social Media Presentation - Aug 27
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Welcome!
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The Boar’s Head
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Simple
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Most TD Catches By NFL Tight Ends 2011-2012
1. Rob Gronkowski: 28
2. Jimmy Graham: 20
3. Tony Gonzalez: 154. Antonio Gates: 14
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UVA Urology
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UVA Urology
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Share
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39%
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39%
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One Rule: Post Pictures
14,253 Likes
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What Type Of Pictures?Puppies Mountains
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Right Nows2,440 Likes
What Type Of Pictures?
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What Type Of Pictures
Weather/Seasons
1,790 Likes
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Content Calendar
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Demographics
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8:20 a.m.2:50 p.m.7:50 p.m.
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Social Media Policy
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Stay Relevant
1,871 Likes
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Stay Relevant
2,547 Likes
Veterans Day
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Stay RelevantCaption: Please Think of Shopping Local This Black Friday
1,148 Likes
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Stay Relevant
1,611 Likes
Captain: “Tell your family you love them tonight. We know we will.”
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Stay Relevant
43,311 Shares16,103 Likes
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Stay Relevant
1,933 Likes
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“Mature Content Strategy”
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September 26, 2012
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Calls To Action• “LIKE it if you love it”
• “Can You Caption This?”
• “Share if you think…”
• “Who agrees?” or “Isn’t it?”
• “Hit LIKE if…”
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Calls To Action
Caption:“LIKE” If You Think
Virginia Is The Prettiest Place On Earth
7,209 Likes
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Calls To Action
Caption:“… if this is the prettiestthing you’ve seen so far
today, hit “share”
540 Shares
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Calls To Action
Caption: “On This Lawn I Have
___________”
312 comments
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Calls To Action
16,419 Likes
Caption: “Click ‘like’ to thank him and all of our veterans”
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Calls To Action
Caption:“Click “Like” If This Photo
Makes You Happy”
1,413 Likes
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Buy Cheap Ads
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Use Voice
Caption: “What rush hour looks like on our Blue Ridge
Parkway”
5,022 “Likes”
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Use Voice
Caption: “50 Shades of Hay”
1,112 Likes
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Use Voice
Caption: “Your move, Rockies”
241 Shares
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Results: Oct-Dec ‘12
• 707,837 “Likes”, Comments or Shares
• 112 Posts with over 1,000 likes
• Viral Reach of 7.51 Million People
• 44.45 Million Total Impressions
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Talking About This
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255,976 Talking About This
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Our Page Today
1 Year Anniversary of 10,000+ Talking About- No Expensive Slam Dunk Campaigns
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Inspire
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Yoshimoto Nara
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Each One, Teach One
Dr. James Porter - University of Georgia
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Losing Active Users
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Rising Tide Lifts All Ships