ama social media presentation - aug 27
DESCRIPTION
Presented by John Freeman on August 27, 2013 to the Central Virginia American Marketing Association.TRANSCRIPT
Welcome!
The Boar’s Head
Simple
Most TD Catches By NFL Tight Ends 2011-2012
1. Rob Gronkowski: 28
2. Jimmy Graham: 20
3. Tony Gonzalez: 154. Antonio Gates: 14
UVA Urology
UVA Urology
Share
39%
39%
One Rule: Post Pictures
14,253 Likes
What Type Of Pictures?Puppies Mountains
Right Nows2,440 Likes
What Type Of Pictures?
What Type Of Pictures
Weather/Seasons
1,790 Likes
Content Calendar
Demographics
8:20 a.m.2:50 p.m.7:50 p.m.
Social Media Policy
Stay Relevant
1,871 Likes
Stay Relevant
2,547 Likes
Veterans Day
Stay RelevantCaption: Please Think of Shopping Local This Black Friday
1,148 Likes
Stay Relevant
1,611 Likes
Captain: “Tell your family you love them tonight. We know we will.”
Stay Relevant
43,311 Shares16,103 Likes
Stay Relevant
1,933 Likes
“Mature Content Strategy”
September 26, 2012
Calls To Action• “LIKE it if you love it”
• “Can You Caption This?”
• “Share if you think…”
• “Who agrees?” or “Isn’t it?”
• “Hit LIKE if…”
Calls To Action
Caption:“LIKE” If You Think
Virginia Is The Prettiest Place On Earth
7,209 Likes
Calls To Action
Caption:“… if this is the prettiestthing you’ve seen so far
today, hit “share”
540 Shares
Calls To Action
Caption: “On This Lawn I Have
___________”
312 comments
Calls To Action
16,419 Likes
Caption: “Click ‘like’ to thank him and all of our veterans”
Calls To Action
Caption:“Click “Like” If This Photo
Makes You Happy”
1,413 Likes
Buy Cheap Ads
Use Voice
Caption: “What rush hour looks like on our Blue Ridge
Parkway”
5,022 “Likes”
Use Voice
Caption: “50 Shades of Hay”
1,112 Likes
Use Voice
Caption: “Your move, Rockies”
241 Shares
Results: Oct-Dec ‘12
• 707,837 “Likes”, Comments or Shares
• 112 Posts with over 1,000 likes
• Viral Reach of 7.51 Million People
• 44.45 Million Total Impressions
Talking About This
255,976 Talking About This
Our Page Today
1 Year Anniversary of 10,000+ Talking About- No Expensive Slam Dunk Campaigns
Inspire
Yoshimoto Nara
Each One, Teach One
Dr. James Porter - University of Georgia
Losing Active Users
Rising Tide Lifts All Ships
Start Now
John [email protected]