J F M A M J J A S O N D0
20,000
40,000
60,000
80,000
100,000
120,000
140,000
Total impressions
2015 2013 2014
Greater frequency of posting leads to strides in exposure
DATA SOURCE: Facebook
941Page Likes as of
the end of Q1 2015
+60 New Likesin Q1 2015
(+6.8%)
YOY comparison
Q1 2015 exceeded the total number impressions
in Q1 2014 by
252%
Engagement rate slips a bit in Q1 compared to 2014 overall
DATA SOURCE: Facebook
J F M A M J J A S O N D -
5,000
10,000
15,000
20,000
25,000
30,000
Total acts of engagement
2015 2013 2104
YOY comparison
Q1 2015 exceeded the total number
engagements in Q1 2014 by
162%
17,672Total acts of
engagement in Q1 of 2015
8.22% Engagement
rate for Q1 2015(2014 average was 12.79%)
Top 5 posts for Q1 2015 based on organic impressions Posted
Total Impressions
Total Acts of Engagement
HAPPY VALENTINE'S DAY... FROM THE HEART! 2/14/2015 3,527 164
CALIFORNIA Attendees & Speakers at the CMA Alliance Annual Meeting 2015 in San Diego 1/18/2015 3,388 458
Support National Doctors' Day! Donate to the American Medical Association Foundation's National Doctors' Day initiative. This is an excellent opportunity to pause, reflect and thank physicians for their service and commitment to improving the health of our nation. Making a tax-deductible donation not only honors another individual, but provides critical funding to the AMA Foundation and the initiatives to provide critical support of public health and medical scholarship. To make a gift by mail, please send your check payable to the AMA Foundation, 330 N. Wabash Avenue, Suite 39300, Chicago, IL 60611-5885. To make a gift by phone, call 1-312-464-4701. 3/24/2015 3,172 68
"Giving kids vaccines is the absolute, unambiguous standard of care." 1/2/2015 2,724 77
CLUTTER & DEPRESSION An interesting read. 1/21/2015 2,541 123
DATA SOURCE: Facebook
121Most link clicks of any post in
Q1 2015
261Most photo viewsof any post in Q1
2015
DATA SOURCE: Facebook
Top 3 posts for 2014 based on organic impressions Posted
Total Organic
Impressions
Total Acts of Engage
ment
Throwback Thursday THE PERFECT DOCTOR'S WIFE PHYSICIAN SPOUSES OF YESTERDAY Can you guess when this "10 Commandments" list was written? It's safe to assume that it was in the day when the vast majority of doctors were male! This list came from the Illinois Medical Alliance and was created to guide doctor's wives in 1937-38. Thank you Sandi Frost, Past AMA Alliance President for this relic that is included in your presentation "21st Century Medical Families, Engaged, Enlightened and Empowered!" Physician families have come a long way! 9/18/14 16,047 1,942
Friends...Our AMA Alliance Annual Meeting is our once a year opportunity to gather together to nurture long-time friendships and make special new friends. #AMAAllianceAnnualMeeting #AMAAlliance @amaalliance 6/19/14 6,675 1,321
Holiday blessings in disguise: Married to a physician. 12/28/14 5,848 355
2014 Snapshot
582,357IMPRESSIONS
+123.5%2014 growth over
2013 results
74,469 ENGAGEMENTS
+133.5%2014 growth over
2013 results