AMA Alliance Q1 2015 Social Dashboard

J F M A M J J A S O N D0

20,000

40,000

60,000

80,000

100,000

120,000

140,000

Total impressions

2015 2013 2014

Greater frequency of posting leads to strides in exposure

DATA SOURCE: Facebook

941Page Likes as of

the end of Q1 2015

+60 New Likesin Q1 2015

(+6.8%)

YOY comparison

Q1 2015 exceeded the total number impressions

in Q1 2014 by

252%

Engagement rate slips a bit in Q1 compared to 2014 overall

DATA SOURCE: Facebook

J F M A M J J A S O N D -

5,000

10,000

15,000

20,000

25,000

30,000

Total acts of engagement

2015 2013 2104

YOY comparison

Q1 2015 exceeded the total number

engagements in Q1 2014 by

162%

17,672Total acts of

engagement in Q1 of 2015

8.22% Engagement

rate for Q1 2015(2014 average was 12.79%)

Top 5 posts for Q1 2015 based on organic impressions Posted

Total Impressions

Total Acts of Engagement

HAPPY VALENTINE'S DAY... FROM THE HEART! 2/14/2015 3,527 164

CALIFORNIA Attendees & Speakers at the CMA Alliance Annual Meeting 2015 in San Diego 1/18/2015 3,388 458

Support National Doctors' Day! Donate to the American Medical Association Foundation's National Doctors' Day initiative. This is an excellent opportunity to pause, reflect and thank physicians for their service and commitment to improving the health of our nation. Making a tax-deductible donation not only honors another individual, but provides critical funding to the AMA Foundation and the initiatives to provide critical support of public health and medical scholarship. To make a gift by mail, please send your check payable to the AMA Foundation, 330 N. Wabash Avenue, Suite 39300, Chicago, IL 60611-5885. To make a gift by phone, call 1-312-464-4701. 3/24/2015 3,172 68

"Giving kids vaccines is the absolute, unambiguous standard of care." 1/2/2015 2,724 77

CLUTTER & DEPRESSION An interesting read. 1/21/2015 2,541 123

DATA SOURCE: Facebook

20Most comments

of any post in Q1 2015

22Most shared of any post in

Q1 2015

DATA SOURCE: Facebook

121Most link clicks of any post in

Q1 2015

261Most photo viewsof any post in Q1

2015

DATA SOURCE: Facebook

Top 3 posts for 2014 based on organic impressions Posted

Total Organic

Impressions

Total Acts of Engage

ment

Throwback Thursday THE PERFECT DOCTOR'S WIFE PHYSICIAN SPOUSES OF YESTERDAY Can you guess when this "10 Commandments" list was written? It's safe to assume that it was in the day when the vast majority of doctors were male! This list came from the Illinois Medical Alliance and was created to guide doctor's wives in 1937-38. Thank you Sandi Frost, Past AMA Alliance President for this relic that is included in your presentation "21st Century Medical Families, Engaged, Enlightened and Empowered!" Physician families have come a long way! 9/18/14 16,047 1,942

Friends...Our AMA Alliance Annual Meeting is our once a year opportunity to gather together to nurture long-time friendships and make special new friends. #AMAAllianceAnnualMeeting #AMAAlliance @amaalliance 6/19/14 6,675 1,321

Holiday blessings in disguise: Married to a physician. 12/28/14 5,848 355

2014 Snapshot

582,357IMPRESSIONS

+123.5%2014 growth over

2013 results

74,469 ENGAGEMENTS

+133.5%2014 growth over

2013 results