Higher conversion with reviews
Arie Struik, Founder & CEOalaTestSeptember 2011
Non-conversion
Conversion
The Problem = Conversion 95% of visitors do NOT buy
The Beginning….
Reviews help consumers to buy products – some stats:
“67% of online consumers leave a website due to a lack of product information.” (Allurent)
“91% seek online advice about products” (BIG research)
“Products with reviews have a 20.4% lower return rate than products without reviews.” (PETCO)
“Reviews not only help conversions but also drive traffic.” (Marketing Sherpa)
70% of online users said they found ratings and reviews the most helpful feature when researching products. (Jupiter Research)
Reviews help consumers to buy products – also in Germany:
Reviews help consumers to buy products
Reviews increase Sales Conversion and Profit
It’s all about growing your sales revenues....
• Increased conversion rates
• Increased average order value
• Lower product return rates…and increasing customer engagement and loyalty
• Reviews build trust
• … enable customers to share experiences
• … and let your customers promote your products
Conversion with no reviews
Conversion with reviews from alaTest
Conversion: +22%
Conversion with no reviews
Conversion with reviews from alaTest
Conversion: +19%
“… but my Shop already has product reviews …”
Problem 1: Very few or zero reviews
”Be the first to write a review!”
Problem 1: Very few reviews
Problem 2: Same products, different reviews & ratings
Problem 3: Only “average” of ratings = useless
-> Phones ranked by highest rating. Very old phones are “best”
Problem 4: No Expert reviews & awards
Without = Bad
With = Good
“… so, how can I optimize Reviews
on my Shop?”
More conversion with reviews: COMPLETE review solution
Trustworthy analysis = credible product ratings
Same reviews for similar products
Expert and user reviews
Active user review collection
Product Awards
Increase your conversion!
Dmexco 2011 Special Offer:
• 495,- per month• Money back guarantee!• Sign up in next 30 Days• Go live within hours
Thank you!
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